It's a cynical prediction sure, but I don't like most of the talk that's come out regarding the new expansion cycles (smaller, more frequent) and they've explicitly ruled out creating content with the breadth and depth Wrath had. They're intentionally planning for a smaller userbase, even as they witness a precipitous drop over the last six months.
They're just trying to tie off the stump and bleed slower at this point, I suspect.
Precisely my point, and that's the only smart thing to do for them. For us, it sucks, though.