Blimey! looks totally amazing. This pops two ideas into my head:
1) A huge jump like this could fuck up EA bad. If their NBA live is blown out of the water by this title, then NFL 2kx could be laughing for the entire rest of the next generation. EA may never catch up. Who is the current leader in volume for NBA games?
2) This + PGR3 is the sort of thing that gives MS a lifeline. I'd dismissed them as being steamrollered by Sony when PS3 comes out. But graphics like we are seeing now make it much much more difficult for Sony to simply win with graphics.
Blim, I agree with your point.
Of course I thought 'x' game on PSone looked like a photo and it didn't, but it is going to take a huge amount of effort to make this stuff look bad.