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[Lunatic_Gamer]

Microsoft wants to turn the phrase into an official trademark.

XBOX VELOCITY ARCHITECTURE - Microsoft Corporation Trademark Registration

Trademark registration by Microsoft Corporation for the trademark XBOX VELOCITY ARCHITECTURE.

uspto.report

 

[Ar¢tos]

Ahh. I wanted to open a café with that name!

 

[Optimistic Gamer]

Hmm... so? Nvidia got Nvidia I/O and they want their own trademark.

Seems like a boringly normal decision.