Anecdotally, when I was in the Azores( Portugal) a few weeks ago I visited Worton's and Radio Popular( closest comparison would be like Best buy). Wortons had a shelf maybe 3 feet wide at most with physical copies of FIFA, COD, and a few third party titles like Assassin's Creed, first/third party controllers but no consoles whatsoever. Radio Popular had a small display with Gamepass cards, a few third party game codes and some third party controllers, no consoles or physical games. Another electronic place in Ponta Delgada, Comforto, didn't have a single Xbox branded item for sale. Granted the Azores is a remote set of islands so I don't know if that's similar to mainland Europe and/or Portugal. Naturally all of those aforementioned stores had prominent Playstation and Nintendo sections.