Haven't watched this one yet.
It has some points, but still not everything is said
The whole shebang of content is broken from the start, and the companies are trying to fix by having more problems
Journalism sites since ever have ads, and because people uses adblocks, they didn't get that much revenue. How to fix? Even more ads to compensate the hole. This started a trend, since some people saw the ads, but others not, the ones that see needs to pay those that don't
Twitch did an "botblock" and views dropped a lot for everyone - even some streamers that didn't used, users used without their knowledge. For the users that don't pay, ads are all over the place, and without any default
Youtube started having ads that are simple and not much harm. Just some pop-in during the video, kinda transparent, in the bottom, and having an X to close... Then the ad was at the end of the video, which was fine, since one could just exit if wasn't a playlist or whatever. Then became also at the start, then in the middle, and now it's by the user or Google of a mix of both. For the creators, rules are changing all the time, and it's not like a change per year or so, in the same month changes can be see more than one time. Also, the company itself is a nightmare, and profit is kind of a recent thing for them, so it's weird
I guess the biggest problem is that everyone is too comfortable with what we have. No one even looks for another video content website instead of YouTube. Live streaming is Twitch. Social media is Instagram or X (I even wrote "Twitter"... this new name is stupid as fuck). We need better competitors in those areas