Youtube made 10.4 Billions in the last quarter from ads

winjer

Member

YouTube achieved record-breaking ad revenue in the fourth quarter of 2024, raking in a staggering $10.4 billion from advertisements alone. This astronomical figure, representing a 13.8 percent increase from the previous year, comes amid mounting user dissatisfaction with the platform's aggressive ad strategy.
Alphabet CEO Sundar Pichai attributed much of the revenue jump to the 2024 U.S. presidential election. Combined spending on YouTube ads by the Democratic and Republican parties was almost double what they spent in the 2020 election, he said. This political advertising bonanza contributed significantly to YouTube's coffers, with over 45 million people watching election-related content on the platform on election day alone.
YouTube offers an escape from its ad-laden experience through its Premium subscription service, priced at $14 per month or $140 per year. However, many users balk at the cost, viewing it as an expensive solution to a problem of YouTube's own making.

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There are freaking adds ever 2 minutes on videos. It worse than cable. Ad block is a Must to make the service useable. Is there a way to block ads on an Apple TV?
 
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What pisses me off is some of my videos have occasionally popped up with an ad now and again and i dont get a single cent
 
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Excellent so they wont have to put the price of premium up will they...
What really pissed me off was when they started stopping videos and asking if you were still watching every 30 minutes or so, EVEN ON PREMIUM! That was the last straw for me. The only benefit was for them to save some bandwidth, but for the user it was a serious downgrade. I often listened to music so I could not sanction that buffoonery.
 
Open up another itunes account with Turkish address. Top it up with Turkish itunes gift cards. Subscribe to yt Premium from that account. Enjoy adfree Youtube for less than 3 USD a month.
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Observations on the line graph:

1) Local peaks for youtube revenue are Q4 and local valleys for the past few years Q1, which is surprising to me. I would have expected a smooth drop through Q2 as people go outside more. Maybe the Q4 highs are a result of people actually clciking ads on the holidays?
2) For youtube, average revenue growth from '19-'21 was slower than from '22-'24 (covid presumably), and only for youtube? Eyeballing it netflix's growth has been more steady.
 
Richest company in the world with record breaking ad revenue, which they've themselves created and pushed ad nauseum, and yet these bitch ass motherfuckers raised the price on Premium.
 
This is good news.
So I can continue to use Firefox + uBlock Origin to consume YouTube, and they are still making huge amounts of money.
Win-win situation.
 
The amount and length of ads is crazy now. They really need to change the way ads are delivered though. Make it depend on time watched. So many times i start a video, get a 50 second ad, and then instantly get another ad after fast forwarding a bit.
 
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well deserved, as much as it gets shit on there is just no better alternative.

also I thank normies that subsidize my adblock experience.
 
The ads are bloody awful. I mostly watch on my PS5, so I can't block the ads, but I do exit and restart the video multiple times until it plays without. If an ad comes up in the middle I exit the video, and again load it again and again from the middle until I get it with no ad. Even if it's only 5 seconds, I refuse to watch a youtube ad for even that long.

I do watch youtuber sponsorships though, I don't skip them. Partly because they're less unbearable, but also because I want the creators to benefit a little from me watching.
 
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If anyone knows of a way to stop the ads in the LG TV native YouTube app I'm all ears otherwise I'm stuck giving those fuckers £14/mth :-(
 
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