Ziff Davis Media Game Group today announced that it has acquired FileFront.com, one of the leading destination site for videogame downloads. The acquisition immediately adds substantial new audience and reach to the Game Group's growing online portfolio and will attempt to enable Ziff Davis to offer a cross-media advertising solution for marketers seeking to reach gamers and young men.
"We're thrilled to add FileFront to the 1UP Network and Ziff Davis portfolio," said Scott McCarthy, President of Ziff Davis Media Game Group. "We have tremendous respect for the FileFront team and the high-quality site and brand they've built. Ziff Davis Media Game Group has a strong legacy as the leading publisher in the gaming industry and recently we've grown 1UP.com into a major online player. FileFront now significantly increases our scale online in terms of traffic and functionality, and allows us to better serve our advertising partners, loyal magazine readers, and 1UP.com users. Look for more announcements from Ziff Davis Media Game Group in the months ahead as we roll out other significant content and audience-building initiatives to serve the needs of our readers, users and marketing partners."
"We're proud to become part of Ziff Davis and the 1UP Network," said Derek Labian, General Manager of FileFront.com. "Ziff Davis Media Game Group understands the needs of gamers and the gaming industry, and 1UP.com is the perfect companion to FileFront. FileFront users can now enjoy the benefits of 1UP.com's superb editorial product. This is a win-win for both FileFront and our users."
FileFront's management team will continue to manage the site and users will continue to enjoy the best destination site for downloading files.
