Right. I mean, I think it's totally valid to say "hey, this game looks nothing like Ubisoft made it out to be" when it comes out. It's still in development. They've got 2+ months left with this thing. I don't really think it's a good trend to freak out over how video games look before they hit store shelves, because it just encourages publishers to hide things and keep game footage under lock and key to avoid complaints like this. Of course, you guys can do whatever you'd like - but if you're wondering why you haven't seen many game outlets talking about this, that's one possible reason.
(I do think it might be fun to do a feature comparing how games looked at E3 to how they looked when they came out, though.)