At this point, I don't even know is equaling the price of the PS4 will help the Xbox. Sony just has to much momentum.
Price cuts never "help". Essentially sales at the lower price point replace sales lost from the higher price point. Steady sales will remain steady with a price cut. Falling sales will continue to fall with a price cut.
Honestly with the system still selling in the 200-300K range I disagree with everyone calling for a $350 Kinect-less announcement at E3.. That is to say MS needs to accept second place at this point and just stick to their pricing plan. Even dropping Kinect... I mean why? Get rid of the one thing that truly differentiates you from your competition? So you are left with a box that costs just as much but performs worse than the competition? It doesn't make sense.
MS' best option right now is to stay the course. It's not a bad course. They aren't really doing anything wrong. Yeah their dreams of being number one in the US are gone, but does that really matter if they can hit and maintain profitability for the business?
Fortunately for MS this is the same thing their mobile division is now starting to realize. Not trying to lead but still being a modest and profitable part of a particular industry sure as hell beats trying to lead/control that industry while failing miserably and losing money hand over fist.
They stated that they are 60% ahead of the 360 at the same point in time and the 360 is considered successfull.
Guys, can we please stop trumpeting this?
1) the 360 was severely supply constrained for months after release. the xbone was not.
2) last-gen lasted for 8 years. the PS2 gen lasted for 5 years. Gamers were very anxious to upgrade this time around.
3) when you remove the launch/holiday numbers (aka 2013) from xbone, it's 2014 numbers right now aren't great. Not Wii U bad, but not much better. 2013 just showed there were ~3M 360 owners who were tired of last-gen and dying to get their hands on a new generation xbox. 2014 is showing us that once those gamers got their systems, the market for xbone is much smaller than it was for 360.