Yep. Always baby steps with things like this with Ninty it seems.
I still see it as a win because Nintendo officially sponsered their 13 year old game whose competitive scene is as strong as ever. I'll take that much.
Maybe next time they have a character to reveal for a fighting game... In 2112.
Or if we get character DLC and it continues into this time next year, which, to keep Smash going at full speed, hopefully will be the case.
Edit: Oooh! Got so wrapped up in thinking about Smash I didn't even consider they could announce stuff for Pokkén! Like it's existence alone, in retrospect, seeing how everything's been copyright speculation and a single screen.