He's not hating on the product, he's hating on Microsoft doing the bare minimum (effectively turning it into a PS4) and seeking praise for it, it's in the same vein as praising Sony for doing absolutely nothing as far as DRM was concerned.
And pretty much echoes the Plants versus Zombies episode.
Hating on a company is even worse. You've got to make a separation between a person and a corporation on how you deal and reason with it. Being angry at a company the same way you are angry at someone is pretty dumb. Microsoft is an entity that is represented by the work of thousands of people, just like Sony is. You whether understand their decision and make a choice to buy one of their products or you don't. There's no place for sentiments in this choice.