WARNING: My post contains tons of speculation without lots of knowledge about the industry.
I think the main argument to this is that a company like Image still manages to keep the prices a little lower.
However, (and I'm saying this not knowing much about how Image is run as a company, so I could easily be wrong) I'd hazard a guess that that's because Image is still a smaller company with a more bare-bones staff, so they have less overhead.
Maybe the solution is for Marvel and DC to admit that comics isn't a massive industry and work on downsizing a bit. DC already took a good step in this direction by moving from NYC to Burbank, so it seems like they're getting a little bit of a handle on it.
I'm just spit-balling though. I know almost nothing about how these companies are run and could easily be totally wrong about a lot of that stuff.
One more thought though which I was actually just thinking of earlier this morning is that I doubt Marvel and DC wouldn't be pushing price points if they didn't need to. They're competing for basically the same market share, so I'm sure they'd benefit from undercutting each other's prices if they could manage it. I mean, that's how capitalism and the free market works.
Lastly, I haven't been into comics for too long so I don't really know, but have the prices of collected editions been rising too? It doesn't seem to me like they really have been. I'm curious to know though.
Nice! I'm mostly just excited for the re-releases of the collected editions so I can finally read any of it at all!