Apple announces Apple Watch

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Thank you. Great article and insight! Love the pics too.


One word: Beautiful!

I fail to see how people can find this an ugly watch. It's beautiful, much more polished than those crummy designs of the Android Wear devices I've seen so far (yes, even the Asus), and although I hate the word, it just looks very "premium", like jewelry in a sense (or literal jewelry, if you consider the Edition one). I really want to get hands-on with one stat! A shame it only releases next year =(
 
I don't wear watches, but do people typically wear them while showering? Even leather banded ones?
Depends on the watch of course. Some people keep their high end fashion watches in jewelry boxes, only wearing them on fancy nights out, even though many of these watches are explicitly designed to be used underwater. On the other hand I know people who wear their cheap swatch watches all the time. Have you ever missed an important call while in the shower? A waterproof smartwatch would help with that. Do you listen to music in the shower or while taking a long bath? A waterproof smartwatch would be great for changing tracks...



I'm not a watch wearing man (I have little interest in jewelry) but I have an appreciation for beautiful gadgets. I just can't reconcile the idea that a site which recommends watches like these:
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Browse through the publication and tell me how many square face watches you can find there...

Are the AppleWatch straps very nice? Well yeah — many are after all based on classic watch straps as Jony Ive pointed out. Is the AppleWatch extremely well engineered? Of course, Apple as always has great industrial designers. Does sapphire/stainless steel/leather/gold plating make it beautiful? No:

That said, if the Apple logo somehow convinces the elite that smartwatches are now cool and fashionable I won't be complaining
 

The guys has no credibility when he is already calling it the best product in category and it doesn't even launch for another 3-4 months. He mentions thickness but doesn't provide a number or how it compares to most of the large watches that have been the trend for the last 5+ years. He makes a big deal out of the Milanese strap as if you can't find it on Fossil and Swatch watches that cost less than $150. With the site never mentioning Japanese brands like Orient I also don't think he can claim it has a better finish than any other watch in that price range. The guy was just happy to get invited to the event and wants Apple to bring him back again.
 
The guys has no credibility when he is already calling it the best product in category and it doesn't even launch for another 3-4 months. He mentions thickness but doesn't provide a number or how it compares to most of the large watches that have been the trend for the last 5+ years. He makes a big deal out of the Milanese strap as if you can't find it on Fossil and Swatch watches that cost less than $150. With the site never mentioning Japanese brands like Orient I also don't think he can claim it has a better finish than any other watch in that price range. The guy was just happy to get invited to the event and wants Apple to bring him back again.

We have to remember that the first timekeeping devices, things like sundials, were dictated by the sun and the stars, as is time to this day. The fact that Apple chose to develop two faces dedicated to the cosmos shows they are, at the very least, aware of the origins and importance of the earliest timekeeping machines, and the governing body of all time and space – the universe.
 
Browse through the publication and tell me how many square face watches you can find there...

I can't say I am a big a Watch guy or have many watches, but one of my 'nice' watches that I like is my square Omega deville co-axial

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But then again my favorite would still be my UTC

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As much as this particular smart watch isn't for me (Not being an iPhone user being the first problem) I am still glad to see Apple putting out a smartwatch that a lot of Apple enthusiasts love. The more smart watches catch on, the better they'll get. And I want smart watches.
 
I'm not a watch wearing man (I have little interest in jewelry) but I have an appreciation for beautiful gadgets. I just can't reconcile the idea that a site which recommends watches like these:

Browse through the publication and tell me how many square face watches you can find there...

I'm just kind of a watch guy, I rotate between a Tag and Omega automatic but there's plenty of sexy square watches on the market like the Tag Monaco range.

What confuses me is why Apple used all round watch faces to demo instead of a watch face more suited to their shape like this one:

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I'm looking forward to adding an Apple Watch Sport in anodised black with the black stainless band into the roster for a while, it looks like it could be a lot of fun to use.
 
Kind of weird that he thinks you interact with the digital crown with a two finger pinch even though it was demonstrated that you just rotate it with one finger.

Pretty much. He seems uninformed somehow: at least is what I get from his "software impressions". I think the software is actually the coolest part of the Apple Watch, and the interface looks absolutely beautiful.
 
Apple watch looks ugly apple and ugly theres two words I thought I would never put in a sentence. This watch doesnt look like an apple product at all. The moto 360 on my wrist looks so much better. But the second gen apple watch will be much better. First gen apple products always have some quirk thats fix within the second revison.
 
Kind of weird that he thinks you interact with the digital crown with a two finger pinch even though it was demonstrated that you just rotate it with one finger.

Well, if you only need to rotate it with one finger, his next point becomes more valid, as it could mean even the slightest nudge could make it scroll to the wrong screen.
 
I'm happy people are into the Milanese Loop. Definitely would be one of the straps I'd get.


I have a Skagen watch with a steel mesh band. Love it!
 
One weird thing about the presentation was them focusing on how the Crown was a way to interface without covering the screen...then they proceeded to interact with the screen by swiping and tapping, and barely ever using the Crown (and not using it for some things I figured it would be perfect for, like scrolling lists).
They very specifically did both say it's used for scrolling lists, and demoed doing just that.

They didn't say touch was no good for a watch, just that 'gesture controls' that block the screen while needing to see it (such as pinch to zoom) aren't good. Presumably all the user experience is designed around using the thumb and index to dial the crown, while moving the thumb to the screen for simple/fast gestures.

Even that though I wonder about. I like the crown on a concept level, it is an elegant solution to scrolling and zooming while maintain the legacy of watch design, but I've never liked using crowns, there is never enough space below the crown to allow for comfortable use. Ironically it might be one of the benefits of these watches being unsightly thick.
 
The golds kinda growing on me. But it doesn't match with as many outfits. Hmmm

I also can't wait to be on the forefront of technology again.

When the iPhone came out, everyone in my college classes was blown away. Even the teachers would come over during breaks to see it. Usually the maps would wow people the most. Want pizza? Type pizza and here's all the local places.

Then with the ipad I'd have people constantly talk to me on the train. It actually got annoying after awhile because I was trying to get lit reviews done.

I remember being at the world autism conference a week after the ipad launched and some Europeans losing their shit when they saw it.
 
When we get smart watches that look like that, I'll buy one.

B-b-but it's not a circle! That means it can't be a smart watch!

Yeah, it'll be nice when we can get a day's worth of battery life from something that thin with a third of its circumference being a screen... I hate these design mockups because they don't actually have any concept of engineering practicalities. No shit if you ignore the constraints of modern computing you can make something that looks spiffy.
 
They very specifically did both say it's used for scrolling lists, and demoed doing just that.

They didn't say touch was no good for a watch, just that 'gesture controls' that block the screen while needing to see it (such as pinch to zoom) aren't good. Presumably all the user experience is designed around using the thumb and index to dial the crown, while moving the thumb to the screen for simple/fast gestures.

Even that though I wonder about. I like the crown on a concept level, it is an elegant solution to scrolling and zooming while maintain the legacy of watch design, but I've never liked using crowns, there is never enough space below the crown to allow for comfortable use. Ironically it might be one of the benefits of these watches being unsightly thick.

You should look at the gallery for the watches on Apple's website. The crown is on the upper part of the watch so it won't be rubbing against your skin.
 
Browse through the publication and tell me how many square face watches you can find there...

I can't believe this bullshit line is still peddled around.

That website focuses on mechanical watches. Mechanical watch tradition is mostly round.

Digital watch tradition on the other hand, has a rich history of rectangular and square watches. Some of the most popular digitals ever are rectangular/square. The watch that launched the g-shock line had a friggin irregular octagonal watchface.

The writer knows about watches and is not attempting to pick a side in the google-apple wars so he doesn't give a fuck wether it's round or squared.
 
I'll admit as a 'never worn a watch' person I really don't get the frenzy over a device thats little more than a second screen for my phone (if I could use it sans phone that would be different).

That said I'm wondering, what do the sizes refer to? the vertical height of the case? the screen? Kind of curious given I have skinny wrists.
 
Have they said whether the screen is LCD or OLED?

Nope, but rumors are pointing heavily to OLED.
Yeah while not confirmed, three reasons immediately come to mind making me quite confident it is OLED.



1) Ive and others have more than once referred to the 'retina screen' as being 'flexible'. While flexible LCD exists, it is not to my knowledge in commercial production. Flexible OLED on the other hand is in large-scale commercial production by Samsung. It's already being used in their devices.

2) In order to not be illuminated to silly levels and to blend in with the interior bezel, most of the shown watch faces and screens have black backgrounds. If you notice, unless you are in direct light you can't see where the screen ends and the bezel begins. It's kind of a black hole with the colored watch face outline just floating there. To do this you need near 0 if not 0 lumen light emission for your blacks, coupled with high contrast. LCD just can't do that. OLED of course can.

3) Since they are going with mostly black screens, OLED offers real gains in battery performance. Had they gone with bright backgrounds, then the saving might not be there depending on the LCD being compared (IIRC, most IGZO panels use a bit less power than OLED when talking about typical PC/web content), but as is ... there are power savings benefits.
 
Here's a dumb idea: Control your watch by moving/stretching your skin around it. Sensors at the bottom on the watch would notice some sorta change.

This is getting into creepy territory now...
 
I'll admit as a 'never worn a watch' person I really don't get the frenzy over a device thats little more than a second screen for my phone (if I could use it sans phone that would be different).

That said I'm wondering, what do the sizes refer to? the vertical height of the case? the screen? Kind of curious given I have skinny wrists.

Yes.
 
Well, if you only need to rotate it with one finger, his next point becomes more valid, as it could mean even the slightest nudge could make it scroll to the wrong screen.

you would have to have the watch in an active state to scroll. I think the scroll works in areas where scrolling is needed and pressing the button goes back to main screen, app or watch where scroll does not get forced upon. I think the the scrolling is similar to other watches, you have to scroll it yourself to make it scroll rather than accidental
 
Let me explain my disdain.

I understand the smart-watch will take time (pun intended) to find its feet. The potential is there, but in regards to this as a new product category I just...don't get it.

If a device requires another device to function properly, and struggles to do so (battery life, navigation)...what purpose does it serve?

Smart-phones and tablets are so popular because they have taken functions that traditionally would have been done on a PC/Laptop and improved them (portability, ease of use).

The smart-watch however is merely replicating functions that are better served on a smart-phone, the very thing it is tethered too. It's effectively a second screen.

Consider all the smart-phones that have been sold over the last five years, at what point did we start saying 'you know what, using this thing is such a hassle...I'd love something on my wrist that could do this'?

And even if that question has been asked, does the Apple Watch answer it? No.

From a company like Apple whom with the iPod and iPad have utterly destroyed the competition...this take on a smart-watch is piss poor. I have no doubt later revisions will be much more compelling, but to think this will sell millions when it's clearly half-baked...annoys me no end.

Bingo. Why do it on your phone when you can do it on your wrist?

Apple: "Because money!"

Apple is essentially selling an old device and calling it new. Perhaps if there was a complete focus on timepiece functionality, this would make a lot more sense. Not everything has to text.

Or maybe Apple has this vision where they're seeking to REPLACE the smart phone with smart watches. Maybe this is just a test to see how well-received these devices are because they hope to phase out iPhones and completely change the landscape when it comes to mobile telecommunications technology. They did it with touchscreens so maybe they're trying to do it with smart watches.

If not, then congrats to Apple for successfully reselling an old device.
 
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