I don't think Gruber's speculation on Apple Watch is generally very informed, but I do agree that Apple is almost obliged to make a $10-20K version.
- Oligarchs, sheiks and what not use iPhones
- They also use expensive watches only
- Apple Watch is meant to be an essential companion
- For the ultra rich glancing an expensive watch has more grace than fiddling with a pleb phone
- If there is no $10K version, they either have to
-- 1 wear something 'cheap'
-- 2 not benefit of an Apple Watch
Even if it was not exactly in Apple's ethos, the fact that Edition even exists tells that they understand this dynamic.
In fact, I can well see that in a few years we have Edition shop-in-shops and standalone shops. Like Nokia stores had for Vertu.