PS4 reaches 2m sales in the UK

Sure, try selling products to people that think 90euros is too much for a console.

Or maybe they are getting the same product for €50 less online. Perfect substitutes and all that jazz. Or maybe your store's entry is a wormhole to New Zealand. Yup definitely New Zealand wormhole.
 
maybe they should get a second job

I know you're joking but with the current unemployment rising in France, I doubt it is that easy.

Well there is a product for people who can't afford the PS4, it's called the PS3.

The PS3 is selling more though, priced at 169€ with no games. Vita's the same price with 5 games.

Or maybe they are getting the same product for €50 less online. Perfect substitutes and all that jazz. Or maybe your store's entry is a wormhole to New Zealand. Yup definitely New Zealand wormhole.

Games are cheaper online but there are really no good deals to be had when it comes to the console.
 
PS4 + 3 games : LBP3, Driveclub and The Last of US priced at 449€ (20€ credit back if you own the store's card).
Meh. I'm not surprised it doesn't sell like hot cakes. The DC+TLOU bundle can be had for 399€ at Leclerc, and I'm not sure LBP3 is worth 30/50€ for many people.
Plus, these were still the school holidays last weekend in your area, if I'm not mistaken. Probably doesn't help selling electronics goods.
 
Thing is I got word that it was like that in all the supermarkets with this promotion. Sales being bad last weekend, a new promo came in, now it's the PS4/PS TV or PS4/The Order + a Dualshock 4 for 399€.

Then this probably means that the high price is indeed starting to affect console sales momentum in France, and not just in the country sides.

Assuming Sony does go ahead with one this year, how big of a price-cut do you think would be appropriate for the PS4?
 
Meh. I'm not surprised it doesn't sell like hot cakes. The DC+TLOU bundle can be had for 399€ at Leclerc, and I'm not sure LBP3 is worth 30/50€ for many people.
Plus, these were still the school holidays last weekend in your area, if I'm not mistaken. Probably doesn't help selling electronics goods.

True. Hoping it will pick up but gotta say the store doesn't seem to really give a shit if the campaign is sucessful or not. I mean we were supposed to have a Vita unit on display for people to try and it's not even there.

Anyways, didn't wanna rile up people by saying it's selling badly in France, I came in with poor wording when I actually just wanted to share my current experience, don't know if I'll probably pass next time I have to promote products in Carrefour.

Why on earth would I buy a console there?

Honestly, this seems not to be the right place for a representativ report.
Hope you are not too bitter and your job is not depending 100% on console sales.

It's not, I'm hired just for the duration of the Sony campaign. Just a sidejob but I still wish things worked out better.
And I agree with you, I would never buy my consoles there hehe.
 
It was poor wording form my part, clearly I'm talking about my own experience.

This is the PS4 pack we have to push and there's basically no box showing it's available in store. It's priced at 449€ and if you have the shop's store you get 20€ credited back on your account.
The PS4 is on demo but it's not even connected to internet and so got just old demos of NHL15, FIFA15, Trials Fusion, FEZ, Thief.

Store is huge, it's a hypermarket and most people coming in are here to do grocery shopping so it's not like a person's going to drop 500€ on a whim, no matter how kids want one bad. Funny thing is I still saw people buying PSP's.

Yeah, that doesn't seem like a great deal unless you really want those games. Looking at Amazon, for 400 Euros, you can get a PS4 with The Order OR one with a Playstation TV in the box.
 
Well there is a product for people who can't afford the PS4, it's called the PS3.

isP4TLqhjm3zq.gif
 
Yeah, that doesn't seem like a great deal unless you really want those games. Looking at Amazon, for 400 Euros, you can get a PS4 with The Order OR one with a Playstation TV in the box.

I don't know why the chose this moment and why this specific supermarket. I guess it's part of cinema campaign promotion and Sony being Sony they snuck in there.

http://online.carrefour.fr/electromenager-multimedia/tv-video_c3_frfr.html#xtatc=INT-1-[HP::boutonOP::gauche::faites-votre-cinema]

Some deals on TV's are pretty good though
 
All these deals are retailers doing it, not MS.
While the deals may be retailer-specific, I'd be very surprised if they weren't being funded by MS. If they aren't, that doesn't bode very well for the Bone, because I can't imagine retailers would be eager to re-order stock they had to sell at a loss.


Honestly it's not about the games. People are just damn cheap (that frequent the store) and the timing just isn't right but that's my opinion. I'm sure the situation is much better in Micromania (the equivalent of Gamestop).
That's a far cry from your original claim that the French market was already completely saturated. :p
 
Xbox One Worldwide as of end of 2014.

As of the end of 2014 we can estimate that a minimum of 8.7 million Xbox One's have been sold through to end users.

The graphic below shows that more than 3 million consoles were sold worldwide in 2013 during the first two months of the consoles launch. More than 1.8 million units were sold in the USA, 0.36m in the UK, 0.12m in France and 0.10m in Germany. The rest of the world (9 markets) also accounted for 0.61m.

In 2014 we saw annual sales of 4.4m in the USA taking the overall install base to 6.2m. In France the number of units sold almost reached 0.3m, in Germany the number was 0.23m. For the UK we do not have an accurate number for the full year but can estimate that more than 1.1m units cumulative units were sold in by the end of November 2014. We do not have figures for tier 1 in 2014, nor tier 2 for the rest of 2014. This means that a total 38 markets are unaccounted for in 2014 as well as December sales for the UK.

However with the numbers we do have we can say with some authority that 8.7m at an absolute minimum was sold through to end users by the end of 2014.

X1CY_zpsvxqvc3gm.jpg


Everything in the quote box is assumptions and should be treated as such.

We know that December sales in the UK would likely push that 8.7m towards 9m sold through. As you can see, every market saw higher annual sales in 2014 than in 2013 due to the fact that 12 months were tracked rather than just 2 months. Even markets like France saw sales increase from 126k to 290k. Tier 1 in 2013 saw 610k sales so it's likely that these numbers would have increased as well. But for now lets just calculate the baseline by adding an additional 610k which assumes that all other tier 1 countries did not see any additional sales. This takes our guess total to around 9.6m units sold through. Adding in tier 2, even if we add 20k for each region we still end up with an additional 500k+ sales. Therefore we can say that the baseline for XB1 at the end of 2014 was 8.7m cumulative and the other regions would likely take the total install base to over 10.1m worldwide at a minimum, again by end of 2014. This is a lowball estimate. It would likely have been over 10.1m.

For Q1 2015 we know that the USA sold through 0.66m, Germany sold through 0.05m and it's estimated that the UK could have sold through more than 0.1m. Therefore I would say that sell through for Q1 will be around and most likely over 1m worldwide.

Again, everything in this quote box is a guess, none of it concrete. Do not treat it as such.

PlayStation in the UK

The Sony PlayStation 4 sold through 1 million units after 42 weeks (9 months), and 2 million units after 75 weeks (17 months).

The Sony PlayStation, released in 1995 and sold through 1 million units after 87 weeks (20 months) and 2 million units after 122 weeks (28 months).

The Sony PlayStation 2 released in 2000 and sold through 1 million units after 50 weeks (12 months).

The Sony PlayStation 3 released in 2007 and sold through 1 million units in 46 weeks (11 months) and 2 million units in 104 weeks and 3 million in 146 weeks.

Honourable mentions go the Wii with 1 million in 38 weeks and 2 million in 56 weeks. The Xbox 360 sold 1 million in 60 weeks. The Xbox One sold 1 million in 51 weeks.

The PlayStation sold 20,000 units during its launch weekend in the UK.
The PlayStation 2 sold 60,000 units during its launch weekend in the UK.
The PlayStation 3 sold 165,000 units during its launch weekend in the UK.
The PlayStation 4 sold 250,000 units during its launch weekend in the UK.

The Xbox 360 sold 50,000 on its launch weekend and the Xbox One sold 150,000 on its launch in the UK.

Honourable mention to the Nintendo Wii with 105,000 sales at launch. sold out.

The PS2 is the best selling home console in the UK with 10.01m. The PlayStation 1,2,3 & 4 have sold over 25 million units in the UK combined.
 
While the deals may be retailer-specific, I'd be very surprised if they weren't being funded by MS. If they aren't, that doesn't bode very well for the Bone, because I can't imagine retailers would be eager to re-order stock they had to sell at a loss.



That's a far cry from your original claim that the French market was already completely saturated. :p

No, no I didn't mean to say that but didn't express myself well, I know. (could be due to the beers downed at dinner , dunno).
 
Xbox One Worldwide as of end of 2014.

As of the end of 2014 we can estimate that a minimum of 8.7 million Xbox One's have been sold through to end users.

The PlayStation sold 20,000 units during its launch weekend in the UK.
The PlayStation 2 sold 60,000 units during its launch weekend in the UK.
The PlayStation 3 sold 165,000 units during its launch weekend in the UK.
The PlayStation 4 sold 250,000 units during its launch weekend in the UK.

The PS2 is the best selling home console in the UK with 10.01m. The PlayStation 1,2,3 & 4 have sold over 25 million units in the UK combined.

The most crucial bits; we need to now find out how much XB1 has performed in:

South/Central America
Africa
ME
Asia.
 
No, no I didn't mean to say that but didn't express myself well, I know.
I'm just teasin' ya. <3

(could be due to the beers downed at dinner , dunno).
Could also be general depression from having to fight a bit of an uphill battle. I know you said you're "in charge" of promotion, but I assume you report to someone. You should ask them why they expect low-income shoppers to buy a &#8364;450 bundle at a grocery store when they can get the same bundle on Amazon for &#8364;400.
 
If you can get these deals online why would you buy any where else.
cripterion seems you get stuck with a bad promotion when you look at the price.

It seems like it. And I'll drink to that lol.
I initially thought 3 games included with the console was a pretty good deal, especially since games tend to be fucking expensive here. But on further inspection, none of the games bundled are priced at 60&#8364; either.

Sony should have done a bundle with Project Cars, there is a lot of demand for that game.

I'm just teasin' ya. <3


Could also be general depression from having to fight a bit of an uphill battle. I know you said you're "in charge" of promotion, but I assume you report to someone. You should ask them why they expect low-income shoppers to buy a &#8364;450 bundle at a grocery store when they can get the same bundle on Amazon for &#8364;400.

Yeah you hit the nail on the head, that's exact situation I'm in.
They already got my report so they know what's up but despite the technical difficulties encountered in our shops we have to turn it up so I'll try to make the best out of this new deal. I had experience promoting computers and tablets
(Lenovo)
in the same shop, it was a nightmare.
 
Thing is I got word that it was like that in all the supermarkets with this promotion. Sales being bad last weekend, a new promo came in, now it's the PS4/PS TV or PS4/The Order + a Dualshock 4 for 399€.
Sounds more like people don't want to buy it at supermarkets.
 
That is really a low minimum... I will say it is minimum 11 million sold.

2.3 million more units outside of the Tier 1 countries.

So 29 other markets possibly account for 2.3 million if we go by that 11 million sold-through number.

I don't know, that still seems too high, unless Eastern Europe and/or South America really picked up the slack.
 
Sounds more like people don't want to buy it at supermarkets.

I wouldn't buy computer parts and videogames in supermarkets nowadays but all the players involved are still there so surely some people must be buying them.
Funny thing is I previously worked at a competitor supermarket and the WiiU and Amiibo was selling well, so go figure. (That supermarket has their own dedicated area for books, CD's, movies and games though, so it's a bit better).

How about UK brethen, PS4's selling in Tesco?
 
2.3 million more units outside of the Tier 1 countries.

So 29 other markets possibly account for 2.3 million if we go by that 11 million sold-through number.

I don't know, that still seems too high, unless Eastern Europe and/or South America really picked up the slack.

Where are you getting 2.3m from?

I think you forgot to add tier 1 markets for 2014. Also this number is only till end of 2014. Not Q1 2015.
 
2.3 million more units outside of the Tier 1 countries.

So 29 other markets possibly account for 2.3 million if we go by that 11 million sold-through number.

I don't know, that still seems too high, unless Eastern Europe and/or South America really picked up the slack.
If you look at the numbers for Tier 1 in the table you will see they are dated.... like UK is missing December and you need to add CY2015 from the Tier 1.

It is way less than 2.3m right now for the Tie 2.
 
Math. How does it work? :)
Ratios can change even if PS4 is selling better.

:) Yep, I was thrown by the wording. By saying "the ratio between the PS4 and Xbox One has fallen" the meaning of what was being said kind of got lost for me and I read it as referring to a gap. If he'd have said "the ratio of ps4 to xbone has decreased" that wouldn't have happened.

Milk
Eggs
Chocolate
Next Gen Console
Toilet Paper
Bacon

Don't forget the cheese.
 
2.3 million more units outside of the Tier 1 countries.

So 29 other markets possibly account for 2.3 million if we go by that 11 million sold-through number.

I don't know, that still seems too high, unless Eastern Europe and/or South America really picked up the slack.

At this point in time i thinking USA and UK make up near 70 to 80 of X1 sales this year .
Crazy when you look at it .
 
Where are you getting 2.3m from?

I think you forgot to add tier 1 markets for 2014. Also this number is only till end of 2014. Not Q1 2015.

2.3 is just from 11m (base number me and ethomaz were discussing about) subtracted from the 8.7 minimum sold.

But it's probably moot, as you pointed out, since I forgot to add T1 markets for 2014.
 
Damn, looked everywhere but Amazon.

Well this is depressing.

Hmmm.

You're a marketing person for a supermarket chain who doesn't know how much competitors are charging for one of the lines you market.

Funny that, because the channel managers I worked with at DSG (Dixons Stores Group - I used to do media buying for them) in the UK got daily price reports about every single product their competitors sold.

Not saying you're lying but you & your company need to raise your game because no-one 'forgets' Amazon.
 
Hmmm.

You're a marketing person for a supermarket chain who doesn't know how much competitors are charging for one of the lines you market.

Funny that, because the channel managers I worked with at DSG (Dixons Stores Group - I used to do media buying for them) in the UK got daily price reports about every single product their competitors sold.

Not saying you're lying but you & your company need to raise your game because no-one 'forgets' Amazon.

I guess we were hired on our know how of the product itself (although some don't even have a PS4 so I'm not even sure about that).
The issue would be with Sony France then who makes this campaign promotion seem like a good deal when they have other stuff on the side, notably Amazon. And some people in our agency legit have no idea how it is in the supermarkets, hence the reporting. Seeing as the people in the store are not really cooperative and don't seem enthusiastic about the products, I question the initiative of this whole affair.
 
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