Memorabilia
Member
There is no question that with 2x the perf/W Hawaii would stick out like a sore thumb. However they are not in the same pricing tiers so I doubt people would think of them as direct replacements, with the majority going for the 390 at around the $300 mark.
The efficiency in Nano will come with a price premium.
Since the Nano will be 4GB instead of 8GB like the 390/390X, I'm hopeful it will come in at $400 - $449 rather than $499 as you assume. It may be that AMD knows a price point at ~$400 will cannibalize 390/390X sales too much at the beginning of this cycle. They no doubt want to get rid of all that back-log of 290/290X silicon that has been re-branded. I expect the 300 series 8GB variants price premium to be short-lived though once word of mouth about it being re-brands gets widely circulated. The extra RAM will carry the 300 series a little ways...but bottom line is over the next 6-12 months more & more people are going to want the Fury series at a lower price point...not a re-brand (you could argue this lack of compelling offerings at lower price points will cause a lot of pent up demand for the 400 series which will hopefully be entirely Fury based & finally ditch Bonaire, Pitcairn, Hawaii, etc...but that's, what, at least 18 months away?). AMD really needs to find a way to get the Nano prices down & crank up sales...barring a surprise Tonga XT announcement the Nano looks like their best bet to claw back some decent market share & create some mainstream excitement about the AMD brand again. As impressive as Fury XT truly is, they certainly aren't going to get significant market share back with a $650 GPU. Since nothing in the 300 stack is compelling enough to challenge the status quo I don't see other options. They need to shake things up.