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[tali'zorah84]

She's been teasing it on social media over the past few days under the title "Matahdatha". Part 1 dropping Monday on Apple Music, titled "Scroll 01 - Broader than a Border". Includes the 12 minute video her label held back due to "cultural appropriation concerns".

Teaser 1
Teaser 2
Teaser 3

 

[Acorn]

Argh I really hope this isn't going to be a trend of exclusive albums for x,y,z service.

 

[strikeselect]

Apple Moneyhats doin' work.

 

[HUELEN10]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

 

[infiniteloop]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Yup. More the merrier.

 

[tali'zorah84]

Big fan of Apple's service so far, looks like this is also part of their new curated content along with Drake and Eminem's new music videos.

 

[flaxknuckles]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Yup. More the merrier.

Wait, why would you be excited about a music streaming exclusive album? We gonna start having streaming service fanboys now?

 

[BanGy.nz]

Platform exclusive music continues to be weirdest thing but yay new M.I.A.

 

[border]

These exclusives wouldn't be happening if there was still any money left in actually selling songs and albums. But since everyone wants to either pirate everything or pay $9.99/month for all-you-can-eat, I imagine the payoffs these artists get from Apple is probably better than what they'd get just releasing to Itunes or Spotify.

 

[EmiPrime]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

"our"? Seriously?

 

[Angelus Errare]

My chain hits my chest when I'm banging on the dashboard!
My chain hits my chest when I'm banging on the radio!

 

[jwk94]

Lol at getting excited about music coming to a streaming platform exclusively. This is getting sad.

 

[ReturnOfTheRAT]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Update needed for that Dolan image. "Everyone was fanboys."

 

[Surface of Me]

And I wont listen to it. If this continues I'll just return to pirating, like I did way back when.

 

[Messofanego]

Lol at getting excited about music coming to a streaming platform exclusively. This is getting sad.

Console wars made us ready for this.

 

[D4Danger]

exclusively on Apple music and every torrent site.

 

[knicks]

Wait, why would you be excited about a music streaming exclusive album? We gonna start having streaming service fanboys now?

Seriously. What am I reading? I'm hoping these people are being sarcastic.

 

[soultron]

I guess I'll just wait until it comes to other point of sales/distro methods.

 

[Tain]

Good thing the free trial is around, love MIA and especially her last album.

 

[Joe Shlabotnik]

Seriously. What am I reading? I'm hoping these people are being sarcastic.

I don't think that word is in Huelen's vocabulary.

 

[tali'zorah84]

Platform exclusive music continues to be weirdest thing but yay new M.I.A.

Makes me wonder if there'll be some kind of weird exclusivity war between Apple and Tidal now. But yay, new M.I.A indeed!

 

[Mr_Appleby]

And I wont listen to it. If this continues I'll just return to pirating, like I did way back when.

I see this exclusivity as a guarantee you're going to get pirated big time. I wonder if the payout is better than potentially lost sales/royalties from other platforms.

 

[LyleLanley]

I like Apple Music / Beats 1 as a service but fuck this. Exclusive music is bullshit.

 

[ryseing]

Wait, why would you be excited about a music streaming exclusive album? We gonna start having streaming service fanboys now?

Yeah this is ridiculous.

Exclusivity is stunningly short sighted. No amount of Apple money can repair the damage that does to the casual audience.

 

[outunderthestars]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Yea, fuck those people who like her music but don't subscribe to my chosen music subscription service.

Seriously, I think you've spent too much time in your clean room. The last thing the music industry needs in Console Warz styled bullshit.

 

[DOWN]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Yup. More the merrier.

What the heck is good about only Apple getting this? I love Apple but this is a lame fragmentation move

My chain hits my chest when I'm banging on the dashboard!
My chain hits my chest when I'm banging on the radio!

Always in my car playlists

 

[injurai]

guess i'll be looking for leaks

 

[Surface of Me]

Console wars made us ready for this.

Not even comparable to most console exclusives, where the console manufacturers fund or even develop in house the IPs. Apple doesn't do that for music artists as far as I'm aware.

 

[massivekettle]

I don't see what the big deal is. She owns the content. She gets to decide who it goes to.

 

[Owari]

Apple music is free for 3 months. The amount of salt in this thread is palpable

 

[DOWN]

I don't see what the big deal is. She owns the content. She gets to decide how to distribute it to.

She has no reason to lock into one streaming service besides them paying her label to do just that. It doesn't benefit her fan base at all.

 

[tali'zorah84]

Not even comparable to most console exclusives, where the console manufacturers fund or even develop in house the IPs. Apple doesn't do that for music artists as far as I'm aware.

Pitchfork reported that the videos for Drake's Energy, Eminem's Phenomenal and Pharrell's Freedom may have been developed in-house at Apple.

 

[rexor0717]

Damn, I like some MIA. Hopefully it winds up on spotify sooner than later.

 

[G0523]

Hopefully it's good. I just didn't like her last album. It'll get leaked anyway.

 

[Champagne]

Fucking sellout.

 

[Guevara]

Just what music needed, platform exclusivity.

 

[Galang]

I'm only disappointed at the runtime. Since its labelled Scrolls 01 I wish she would have just delivered all the parts at once as a big visual project, but I'll cave anyway. She's one of the few that actually has interesting visual ideas so a visual project is neat for her.

 

[HUELEN10]

For those crying foul, what is technically the difference between this and an MTV exclusive or radio exclusive premier? It's nothing new, right?

 

[railGUN]

What did people expect with competing streaming services? The fact that you don't actually own the content pretty much guaranteed this, IMO.

 

[wingwah]

edit: wrong thread

 

[faridmon]

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

Console fanboyism on a Music Services? Well, I'll be damned!

 

[Mick Swagger]

You can complain about exclusives all you want but they're just tied to streaming. You're still free to buy physically or digitally, exclusive streaming rights aren't new.

Technically, they've been around since streaming services popped up. More prevalent now that Apple has joined the fray.

 

[Lys Skygge]

I'm a fan of Apple Music...but I think exclusivity is stupid. It reminds me of when you get exclusive songs buying from Walmart or Target -_-

 

[Acorn]

What did people expect with competing streaming services? The fact that you don't actually own the content pretty much guaranteed this, IMO.

Doesn't mean that it can't be criticised for being b.s. Nobody is gonna subscribe to 4 or whatever services to get the music they want they'll just pirate it.

 

[Champagne]

For those crying foul, what is technically the difference between this and an MTV exclusive or radio exclusive premier? It's nothing new, right?

For me it's pretty damn shameful coming from MIA specifically.

This is the same woman that used to be super fucking open about her anti-government, anti-corporate political sentiments.

 

[You Know Nothing]

Doesn't mean that it can't be criticised for being b.s. Nobody is gonna subscribe to 4 or whatever services to get the music they want they'll just pirate it.

Which just shows that record labels still don't understand how the internet works.

 

[amnesiac]

Well that's one way to encourage piracy

 

[Acorn]

Which just shows that record labels still don't understand how the internet works.

1 step forward 2 steps back everytime.

 

[Enter the Dragon Punch]

exclusive albums to streaming servers lmfao

And the Beat(s 1) goes on!

As an Apple Music fan, this excites me, our first big exclusive.

our

you work for apple or nah

 

[tali'zorah84]

For me it's pretty damn shameful coming from MIA specifically.

This is the same woman that used to be super fucking open about her anti-government, anti-corporate political sentiments.

This. Although after the news of her label holding it back, maybe this was the only way she could put it out? Someone found data for the project on Spotify so I'd imagine it's a timed exclusive.