Are they really hated by all that many? Plenty of people complain about destiny, but there seems to be quite a bit of hype and good vibes from the community that actually plays the game lately.
Not really hated, but that Bungie of old is gone. Maybe it's just the natural evolution of the industry. They're not 25 guys in Chicago or 50 people on Kirkland anymore. I mean a lot of key people who worked on past Halo games and were part of that older Bungie community are gone. Brian Jarrard, Joseph Staten, Marcus Lehto, Frank O'Connor, Marty O'Donnell, Jaime Griesemer, John Howard, Joe Tung and so many more that I'm currently forgetting.
You can just feel Activision permeate every part of the company now. They sit on the board etc. They control the narrative. Destiny was a very sterile game, devoid of easter eggs like in the past. They hardly do the ViDocs they did, Bungie Day doesn't mean as much as stuff like Bungie Vs the world, free steaks, burn bright burn blue etc.