That's really kinda shitty to, considering the price of those packs are close to what you can get a full Lego game for now. I kinda had hoped that that's what they'd be, basically a set of levels, like the Infinity games do with their playsets, at least a few hours, if not as long as a regular Lego game.
The price they're charging for this package, it does not seem unreasonable to hope for that either. I mean, you could buy any Lego game for close to $20-30 at most now, and if you never played it before, you get hours and hours of content. The only difference I've seen so far in this game, is the settings of the content, and the mashup nature of it. As far as a video game goes anyway...having the figures is novel, but... I dunno.