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[leeh]

You are still posting these inaccurate numbers?

You are still forgetting hardware which they lumped in to this figure skewing numbers further. You have no idea of the sky split either.

Just complete bogus workings based on some random £41.

Hardware wasn't mentioned in the PR like it was here, which makes sense considering the revenue is over 40x higher.

The average game price isn't going to be far from that number, even if you worked it out at £50, it doesn't change too much.

I'm open to be disproved here....

 

[jayu26]

Yup. It's an XB1/Halo thread that's for sure.

Avatar bet: Uncharted will be worst, judging from history of course.

 

[AssaTM]

I loooove the salt from all the people hoping this Halo wouldnt do very well, yeeeees, the game is selling incredibly well and making lots of $$$, the only people picking apart the statement are the ones that were hoping it wasnt selling very well. Answer me this, how does it affect you if a particular game sells well or not, why feel the need to want a game to do badly? oh right, it's the internet where things you dont like cant co-exist with things you do like

Well done on a successful launch to 343 and Microsoft, thats all that needs to be said from that kind of money made

 

[Hockeymac18]

Because I'm interested in sales?

I love how since this game came out so many people are trying to change tradition

From the way reviews work, to what game length really means to the fact that we no longer have to give sales numbers

Not giving sales numbers out has been a trend all generation with many companies. EA doesn't report sales (Titanfall), Destiny reports "unique" players, WoW doesn't report sub counts anymore... You might get the odd milestone PR statement here and there, but generally I see this being an exception for most games/companies.

You're going to keep seeing this stuff as the console industry contacts and companies look for ways to make their products look good on paper.

Also, I think a lot of companies are hesitant to report sales figures because of things like GTA - it's an unfair comparison since that game is a juggernaut, but it's one people outside the industry might make, so companies might take things like that into account. And this generation still has a much smaller install base than the last generation, so you're going to get things like attach rate vs. raw figures because that sounds more impressive.

 

[The Mad Draklor]

I understand MS PR spin, but the spin of some people here is even worse, where no matter what happens everything will mean Halo is dead.

Talk about painting with a wide brush. I think people were arguing that Halo 5 did not sell as well as previous mainline iterations, not that Halo is dead...

 

[RE_Player]

Congrats on making a great game 343. Seems like some people just can't accept Halo doing well looking at the 'spin' posts.

People know the game performed well they just want to know how well in comparison to previous entries in the series.

 

[Obliterator]

So if Halo 5 comes in on NPD under Halo 2 - 4 I'm curious where people think all the extra revenue is from. Theories?

But still this is a succes for MS / 343 and shouldn't be discounted or made fun of. Great stuff. The spin though is impressive

 

[Xaero Gravity]

Avatar bet: Uncharted will be worst, judging from history of course.

I find that very hard to believe xD

 

[shandy706]

$500 XB1 Halo 5 Bundle
$70 Halo 5 Controller

Haha, just realized...even if every single copy of Halo 5 sold was a hardware bundle (the most expensive possible item)....that would be what?

800,000 copies sold....$500 goes into $400 million a lot.

Spoiler

(no I don't think they sold 800k X1s)

 

[robo]

Sure, you just twist everything I say.


Revenue: 7.7mil in the first day
Average cost per game: £41
Physical copies sold in a week: 150,000

7,700,000/41 = 187,804 copies sold in the first day

20/80 split physical/digital
187,804 x 0.8 (80%) = 150,243 physical copies sold in the first day

So yeah... doesn't add up at 20/80.

using the same metric that MS PR has done today, that 7.7m figure will most likely include hardware as well, so add in a few console sales as well and the number of software sales comes down rather quickly.

1 console = approx 8 games, 10K consoles sold = 80K games

the true figures are still hidden as they have been again today.

 

[Primethius]

I loooove the salt from all the people hoping this Halo wouldnt do very well, yeeeees, the game is selling incredibly well and making lots of $$$, the only people picking apart the statement are the ones that were hoping it wasnt selling very well. Answer me this, how does it affect you if a particular game sells well or not, why feel the need to want a game to do badly? oh right, it's the internet where things you dont like cant co-exist with things you do like

Well done on a successful launch to 343 and Microsoft, thats all that needs to be said from that kind of money made

*shrugs* Some of us are longtime fans of the franchise (like me) but that doesn't really have anything to do with a potential sales decline.

 

[harrisk954]

I know that simple math does not work here because not everyone paid full retail price ($60), a lot of people probably got the limited editions ($100) and the Collector's Edition ($250), plus the $500 console bundle... So, can anyone make head or tails of this?

 

[leeh]

So if Halo 5 comes in on NPD under Halo 2 - 4 I'm curious where people think all the extra revenue is from. Theories?

But still this is a succes for MS / 343 and shouldn't be discounted or made fun of. Great stuff. The spin though is impressive

Hardware. Those bundles will of racked in big bucks.

using the same metric that MS PR has done today, that 7.7m figure will most likely include hardware as well, so add in a few console sales as well and the number of software sales comes down rather quickly.

1 console = approx 8 games, 10K consoles sold = 80K games

the true figures are still hidden as they have been again today.

Since it wasn't mentioned like it was here, and the fact that number would be pathetic if hardware was included, I'm going to say it isn't. Like I said before though, you never know. Since it's not mentioned like it is here though, you should presume it isn't included, rather than it is.

 

[jayu26]

I find that very hard to believe xD

Alright then, it's on.

I know that simple math does not work here because not everyone paid full retail price ($60), a lot of people probably got the limited editions ($100) and the Collector's Edition ($250), plus the $500 console bundle... So, can anyone make head or tails of this?

No...

 

[Mushroomer25]

After the coma gate in the TR announcement and then last month in NPD when a strategically placed coma led people to believe X1 sales were up when the were actually down I wonder how anyone could take their PR at face value.

At some point this thread becomes a game of accusing Microsoft of outright lying to the press and their shareholders for the sake of a pretty PR article.

 

[N.Domixis]

What if they included those deals that included halo 5 as a free throw in?

 

[etta]

I don't see any Halo 5 branding?

Yea, it redirected for some reason. I meant this:

http://www.xbox.com/en-ca/xbox-one/accessories/third-party

I doubt the sales of those headsets contributed to revenue in a number that wouldn't be shrugged off for the sake of rounding.

Even if they sold $1M in headsets, they're not going to put out a press release touting $401M in sales.

Yea, I don't see those hardware devices doing any significant numbers.

 

[Caja 117]

So you're saying Astro keeps all the money earned from each headset sale? Well, good for Astro

Im asking Im not sure about it, but just having the XBOX theme to market the brand trough Astro for the hardcore gaming community is a possibility, I just think, IMO, that counting the headset is a stretch, not to mention Astro doesn't only sell headsets, but things like this the Halo themed tags.

IMO their figure includes only Halo 5 Games, Console bundles and Halo 5 controllers, anything else that might have a Halo 5 stamp on it, I doubt is included.

 

[L4nnist3r]

The spinning in this thread is real.

 

[Give War A Chance]

This thread was relevant to my interests.

I read this thread.

This thread is no longer relevant to my interests.

 

[GhaleonEB]

I understand that, but I think is a stretch to think they will include stuff like Toys or any third party products made for marketing of the franchise.

The post you responded to, which I then quoted, did not list toys, just the Xbox One Halo bundle and related hardware. It's plausible that they did not include a 3rd party headset in the number, but we don't know. What we know is they are clearly stretching the PR to make Halo 5's launch sound impressive by lumping in hardware (and not just consoles) for the first time in a Halo sales PR, to try and get a number that compares favorably with prior Halo launches.

And their wording is, "more than $400 million in global sales of Halo 5: Guardians games and hardware". The headset meets that criteria, which is all we have to go on. It's reasonable to think they included it.

 

[Obliterator]

Hardware. Those bundles will of racked in big bucks.

Yeah also is it cofirmed controlers are included as well? Those seem to have done well.

 

[Kathian]

What did Ryse do LTD? Take from the wording its still the biggest selling just Halo sold faster (and will likely outsell it) - should be a good barometer of numbers.

 

[JaggedSac]

We are LITERALLY scraping the bottom of the barrel now.

We can go deeper.

 

[Podge293]

I know that simple math does not work here because not everyone paid full retail price ($60), a lot of people probably got the limited editions ($100) and the Collector's Edition ($250), plus the $500 console bundle... So, can anyone make head or tails of this?

If you only count hardware as console sales. Worst case 800k versions of the game sold.

Best case 6.7 mil versions of the game sold assuming all singular copies no hardware.

My own guess, around 3-4 mil versions of the game sold

 

[etta]

Even with 200k bundles, still have 200k copies of Halo and the other 300m could mean 5M. And the more bundles you add the more succesful Halo was helping boost X1 hardware, the ultimate goal of first party titles.

Agreed.

So if Halo 5 comes in on NPD under Halo 2 - 4 I'm curious where people think all the extra revenue is from. Theories?

But still this is a succes for MS / 343 and shouldn't be discounted or made fun of. Great stuff. The spin though is impressive

MS buying their own Halo 5 software and hardware so they can then obfuscate numbers

 

[leeh]

Yeah also is it cofirmed controlers are included as well? Those seem to have done well.

Presuming so. I'm going to guess they included everything first party with Halo branding. My mate picked up one of those controllers and it's a real beauty, must of sold well then

 

[The Mad Draklor]

Im asking Im not sure about it, but just having the XBOX theme to market the brand trough Astro for the hardcore gaming community is a possibility, I just think, IMO, that counting the headset is a stretch, not to mention Astro doesn't only sell headsets, but things like this the Halo themed tags.

IMO their figure includes only Halo 5 Games, Console bundles and Halo 5 controllers, anything else that might have a Halo 5 stamp on it, I doubt is included.

I'm going to have to disagree with that. When you make an "_____" themed product, you need to have the IP owner's consent. Earning the owner's consent involves paying it money upfront or giving up a share of the revenue earned.

 

[Obliterator]

Another key point of the PR for you guys to pick apart is they said it had the best attatch rate for a game on Xbox One. NOT that it had the best attatch rate for a Halo game at launch.

 

[c0de]

Sounds like they are using the $500 bundle in that figure. Smart PR.

if so, it is the highest price to get halo which in the worst way it sold one million consoles and thus one million copies, right?

 

[Branniganz Love]

What I take away from the PR here is that MS has pretty much expected Halo 5 to not sell as many copies as previous entries. Knowing that, they had to come up with other ways to fill that revenue gap, i.e. specially themed hardware (not a new idea).

What they have shown here is that the overall player base has shrunk quite a bit but the people who are still interested Halo are very engaged and are willing to buy not just the game but additional hardware as well. I'm sure MS would love to be able to tout some huge sales numbers, I don't think they expected it though, they are well aware that the poor reception that Halo 4, MCC and the xbox one reveal significantly damaged their brand. I'm also sure that MS is pretty damn happy with the amount of money Halo 5 has generated, looking back at previous launches now I bet they are kicking themselves for not having more hardware offerings for the previous launches.

 

[BriGuy]

Too much data massaging to get an idea of how many copies sold, but I guess money is money.

I just hope Halo 5 has longer legs than 4, because I've actually grown to like the multiplayer quite a bit now that I've gotten more used to it (haven't played a mode where req packs factor in yet). It's nice to play an FPS that cares about balance again, as opposed to perks and exotic weaponry that skew shit horribly after the first week.

 

[Zophar]

MS really are masters of PR spin fuckery. They keep managing to top themselves. It would fascinating to study in a rhetoric course.

 

[Primethius]

Another key point of the PR for you guys to pick apart is they said it had the best attatch rate for a game on Xbox One. NOT that it had the best attatch rate for a Halo game at launch.

It's impossible to determine anything with that unfortunately, I tried. It provides a range from 6 to 50 percent.

 

[LinkMaster111]

Yeah, these numbers just don't really mean anything. Between the $500 console bundle and the $100 and $250 collector's editions saying how much the game made in terms of dollars seems like a way of making sales sound more positive than they actually were.

That being said, I'm sure the game still sold very well.

 

[Pathfinder]

Congrats 343i.

Such a shame that there's so many people in here who can't appreciate a successful launch. Oh well, wars and all that.

 

[RoKKeR]

Oy.

Spin this however you like, but at the end of the day MS own a property that can generate $400M in a week. Even with likely lower sales than previous entries, the value of that cannot be denied, especially when the property is now the flagship title of their newest console.

 

[Dunlop]

The spinning in this thread is real.

I love Halo threads.

You can feel the discontent from some posters that Microsoft didn't write the product was a complete failure and beg for forgiveness.

PR's job is to spin what they are announcing in a positive light and try to generate buzz. It's literally what they are paid to do.

 

[panda-zebra]

What is Halo Hardware?

What does fastest selling actually mean?

Too many questions, at least NPD will offer some answers

Spoiler

and yet more questions, yay

Anyway, masterful PR from the guys at MS, 343/10.

 

[leeh]

Another key point of the PR for you guys to pick apart is they said it had the best attatch rate for a game on Xbox One. NOT that it had the best attatch rate for a Halo game at launch.

Yeah, lets face it, it was never beating Halo 3 in that sense. If you think about it this way, Halo 3 released like 3 months(?) before the behemoth that is CoD4.

 

[derwalde]

MS really are masters of PR spin fuckery. They keep managing to top themselves. It would fascinating to study in a rhetoric course.

.

 

[BokehKing]

Presuming so. I'm going to guess they included everything first party with Halo branding. My mate picked up one of those controllers and it's a real beauty, must of sold well then

Hopefully it wasn't extra controllers picked up for split screen that's not there

 

[zero86r]

I'm not a Halo fan really but nice to see it's not quite as dead as what some folk would have you believe.

 

[wapplew]

So, Halo 5 software + hardware > Halo 4 software + hardware?

 

[JaggedSac]

If you only count hardware as console sales. Worst case 800k versions of the game sold.

Best case 6.7 mil versions of the game sold assuming all singular copies no hardware.

My own guess, around 3-4 mil versions of the game sold

I think MS would consider selling 800k xbones as the best case, lol.

 

[FullMetaltech]

Crazy spin but glad it did well enough for them. Im still laughing at the fact they put in Guiness Record views in the pr.

 

[shinnn]

I'm not a Halo fan really but nice to see it's not quite as dead as what some folk would have you believe.

Its dead. They are only selling themed consoles, controllers, headphones and collectors editions now. Just to spin the numbers =p

 

[spectator]

The job of marketing is to make your product appear in a positive light no matter the circumstance.

Part of that positive light is to communicate the impression that you are honest and trustworthy. The more you try to spin good sales into mind-blowing, record-breaking, world-beating sales, the less honest and trustworthy you appear and the less positive light is reflected on your company's product.

 

[JaggedSac]

Its dead. They are only selling themed consoles, controllers, headphones and collectors editions now. Just to spin the numbers =p

And the 2 whales buying reqs.

 

[leeh]

Hopefully it wasn't extra controllers picked up for split screen that's not there

Haha, that gave me a laugh.

I can't imagine how pissed you'd be if that actually happened.