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Oculus Rift available for preorder for $599.99, shipping in March

What makes you think that? U.S. taxes are included in that price, not german taxes. You buy the product in the U.S. and then it is being shipped to let's say germany.
You can be lucky and german customs authorities won't search and stop your package but that's unlikely. They'll stop your package and charge the standard 19% on top of your purchase. It's the same when you fly from germany to the U.S. and buy a new Iphone (or whatever) when returning you have to pay an additional tax fee. No difference here.

http://abload.de/img/knipseldxsf8.png

They will pay taxes in advance, so you will not be billed for taxes.
They did pretty much the same when I ordered the DK2.
Taxes and all was included in the total cost and it went through customs but I wasn't billed anything extra.

Stealth edit: Though, you could say it's unfair for them to include a flat tax rate, which seems to be about 25%, when most(?) countries have ~20%.
 
Straightforward. "I want them to sell their product at a massive loss to cover european taxes" is laughable
Lots of us expected them to launch the consumer version like a proper product, with relative worldwide uniform pricing. You know, like most normal company do. Or is this Dk3?
 
Why should it? The cost of the microelectronics of the total cost can't be that high. It has to be optics and assembly. That part of the total costs doesn't get cheaper.



Occulus Rift mission was to change that. The promise was that with simple tech like accelerometers and phone displays they could realize VR Headsets for the masses.
They just announced that they failed at that. Probably because it just wasn't as easy as Palmer Lucky and Carmack imagined. But also because suddenly it needs a remote, a custom gamepad, a microphone and headphones and a closed marketplace to work.

It will cost less because when it will be at the stage where the mid-range PC will be able to comfortably run VR apps, it will be in *their* interest to start making people adopt the medium. Assembly costs DO indeed get cheaper. Optics, I'll give you that. But optics are not what is making the Rift cost 500£.

Also, Oculus' mission was to change that...at the time of the Kickstarter. I mean, Palmer is a kid who created an innovative product made from cheap parts. Then it got swallowed by what is the *actual* process of RnD needed to bring a product to mass market.
You go ahead and take Palmer's DK1 prototype, and sell it today for 150£. Good luck in making VR a success. That would've been a gimmick.

Of course it wasn't easy. All this time and 3/4 different devkits, hiring some of the most brilliant technical minds around, are all testimony to that.
Plus, Palmer was shut out of Oculus' operative decisions pretty early once everyone realised there was potential to do much more and, again, Palmer was a kid. He's *the* image of Oculus, yet...

Also, even though it IS costly to maintain and produce - the entry cost both for playing with it and developing on it it's still LEAGUES lower than what it was if you wanted to do the same thing 4-5 years ago. Hell, there are STILL some incredibly sub-par stupidly overpriced headsets (14k+) from the "world's leading VR headset makers" and they'll stay there just because they have contracts with medical and military fields who don't give a rat's butt about price of hardware or development.

Like every NEW media (because you're not buying a new GPU to play your same games but better, or a bluetooth headset that lets you listen to the same music but better), the content makers that are in advantage at this stage are the ones who are starting to do all their RnD on VR. A company who spent 15+ years doing RnD on how to make films, adverts etc will only be able to use, say, 20% of their knowledge for VR. I'm not making this up: we're a 2 man studio and we create 80% of the interactive installations and VR experiences for one of the biggest vfx, feature films and advert studio in the WORLD, and they DO have a VR studio themselves (which is just for show). Game developers are in a MUCH better position technically speaking but not on the other sides of the equation.
Someone who starts building content JUST for VR and spends/spent all of their time/budget RnD'ing on that, will be able to churn out content more easily, and will be content better suited to VR.
Also, as developing becomes easier and easier and tools get more accessible, the amount of people needed to create experiences is lower. Never happened to you to see a game, being awestruck by it, and then realising was made by like 5-10-20-30 people? While on the other hand people say "Oh, that game was only made by 120-200 people? Geniuses".
That will be even more prominent early years in VR, also because there will be a bigger need for shorter experiences as everything gets fleshed out to let people stay in VR for 8 hours like a lot of gamers do in front of their screens.

Concluding, yes, Oculus has kept their promises to make VR affordable to develop and to use. Maybe not as affordable as you were hoping, but just because you didn't know the state of the VR market before their Kickstarter :)
 
The price comes as such a surprise to me because I took what Palmer Luckey said for granted. He's been saying as early as 2014 that it would be between $200 and $400. Just in October he said it would be upwards of $350 but still within that ballpark.
 
I don't really get it either. Am I being dumb or can someone explain this in a rational way?

Because Sony realised that doing what Oculus did (converted the price and added VAT) wouldn't go down very well to the mass market. They already priced themselves out of the market once with the PS3, and probably didn't want to do so again. So they ate the costs themselves.

Unfortunately, PC hardware in general doesn't get that kind of treatment from companies. It's pretty common for you to be paying almost twice the price for PC hardware in the EU compared to the US.

An example being, a 970 in the US costs 300 dollars, in the UK it costs £270. For the record, 300 dollars is roughly £200.
 
I don't get it, here it says that taxes will be added when shipped ( on top of the 699 euros)

J2Eb.png
 
Yeah, I'd say VCRs and DVD players and BluRay players...and smart phones...and iPads....etc...all generally had/have much more instant universal appeal/demand in the market. Everyone wanted/wants something to watch movies on in their homes. And it turns out nearly everyone wants a portable phone. Given the narrow application of VR and the bulky form factor, it's fairly obvious it has limited appeal compared to those other devices. That doesn't mean it can't be successful by another measure though. It's just not going to have the same easy appeal until more applications arive and form factor improves dramatically.

If you think everyone wanted an iPhone when it first came out you'd be wrong. Apple had to drop the price like a month after it came out because sales were not where they expected and there were a lot of skeptics. It'd be revisionist to suggest otherwise. It took a few years before smartphones had the kind of mainstream acceptance we are seeing now.
 
Don't get me wrong, I'm not saying VR is a sure thing either, I'm just saying that the price or mainstream acceptance of the very first consumer VR unit is unlikely to be the determining factor in whether or not it's a success.

I'm beginning to think this is right way to look at it. I actually do think VR is a sure thing but I don't think there would have been heavy adoption this early in the game no matter what Oculus priced it at (steep PC entry costs, VR "stigma", etc).

My thinking at this point is that they decided to build the absolute best product they could at this date, regardless of price, so that at least the early adopters will be getting the best possible experience which should play heavily into word of mouth later on as Oculus continues towards their second iteration. If they cut any corners in order to get the price down it may have had a negative effect on the overall experience some had with it which would basically ensure an even longer and harder road to overall VR acceptance and adoption rates

If you think everyone wanted an iPhone when it first came out you'd be wrong. Apple had to drop the price like a month after it came out because sales were not where they expected and there were a lot of skeptics. It'd be revisionist to suggest otherwise. It took a few years before smartphones had the kind of mainstream acceptance we are seeing now.

I remember that well too! I had several coworkers who bought the first iphone and were furious when they dropped the price so quickly. Didn't apple end up giving a gift card to some early buyers or something even?
 
http://abload.de/img/knipseldxsf8.png

They will pay taxes in advance, so you will not be billed for taxes.
They did pretty much the same when I ordered the DK2.
Taxes and all was included in the total cost and it went through customs but I wasn't billed anything extra.

Stealth edit: Though, you could say it's unfair for them to include a flat tax rate, which seems to be about 25%, when most(?) countries have ~20%.

That's not correct. They're paying the VAT. They'll most likely ship the devices to a warehouse in the EU, pay the tax there and forward them on. People have stated that's what happened with the dev kits.

Palmer was just making a fool of himself.

Now I understand. sorry I was wrong, but to be honest the early palmer response really mislead me.
 
The europrice with extras is almost enough to buy a new gaming pc. I'm pretty stoked about VR but gonna pass at that price. Can't wait to see a Chinese clone's pricing.

I don't get it, here it says that taxes will be added when shipped ( on top of the 699 euros)

J2Eb.png

Sounds more like a 1000€ bill to me.
 
I'd be a bit happier if they announced a gear VR solution but for iOS devices so I can keep myself busy till cv gets cheaper.
 
Because Sony realised that doing what Oculus did (converted the price and added VAT) wouldn't go down very well to the mass market. They already priced themselves out of the market once with the PS3, and probably didn't want to do so again. So they ate the costs themselves.

Unfortunately, PC hardware in general doesn't get that kind of treatment from companies. It's pretty common for you to be paying almost twice the price for PC hardware in the EU compared to the US.

An example being, a 970 in the US costs 300 dollars, in the UK it costs £270. For the record, 300 dollars is roughly £200.

Thanks for the explanation. So what about the Xbox One and Wii U launching at similar prices to the U.S? Where they eating the extra costs too?
 
600$ is the cost of a nice gaming, 4k, or 21:9 1440p monitor. It's not that absurd for the enthusiast market. I'll definitely be sitting on the sidelines until Valve makes a move though.
 
"Rift will also be available in limited locations at select retailers starting in April."

Almost tempted to cancel and wait for retail.

Will wait until I know more though.

The europrice with extras is almost enough to buy a new gaming pc. I'm pretty stoked about VR but gonna pass at that price. Can't wait to see a Chinese clone's pricing.



Sounds more like a 1000€ bill to me.

I am not sure a Chinese clone will cut it for something like this. A sub par experience can make you feel ill.
 
On the positive side, the sticker shock means that those with deep wallets are getting their Rifts. If this was 300 it would have been like finding a Wii at Christmas, a lot of frustration and eBay scalpers all over the place.

I'd rather have a lower tech headset for less cost, especially as an entry level device to see if this thing takes off. The price of the dev kits was pretty reasonable, shame they didn't continue those as a seperate product line.

While the devkit 1 was cool, the screendoor was atrocious and the low refresh and response rates gave me motion sickness. Super cool beta hardware, but if I paid $300 bucks for it as consumer hardware I'd be asking for a refund.
 
I don't get it, here it says that taxes will be added when shipped ( on top of the 699 euros)

J2Eb.png

That's a disaster waiting to happen if the price your signing up to here isn't the price they end up charging. They really need to clarify this.
 
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