I don't understand how DC could live in a post Iron Man 2, Spiderman 3, and AMS2 world and still try to cram a bunch of universe building into one movie. It never works. You can't go from Iron Man 1 to Civil War to Avengers
You can absolutely start with something like JL and hit the ground running, but your script has to be very tight and you have to very specific about introducing your characters. You don't need to focus on all your characters at once either.
It can work, but WB just has no idea how to connect these characters and movies, and they give the task to a man more interested in painting cool frames and assembling cool montages than developing characters.