A full seven months since its retail release on Nov. 20, Adele's 25 is finally headed to streaming services. Reps for Spotify, Apple Music, Amazon Prime and Tidal all confirmed that the singer's record-breaking third album will be available for streaming at midnight tonight (June 23).
The move is the first time that the full album will be available for streaming across any platform; to date, just the singles "Hello," "Send My Love (To Your New Lover)" and "When We Were Young" have been available on Spotify, Apple Music and Tidal. Her previous two albums, 2011's 21 and 2008's 19, are available for streaming now, though 21 was also withheld from streaming services upon its initial release.
The decision is an about-face for the famously streaming-shy Adele, who called streaming music "a bit disposable" in a December 2015 TIME cover story. I know that streaming music is the future, but its not the only way to consume music, she continued in the interview. I cant pledge allegiance to something that I dont know how I feel about yet.
Now, it seems, she may have come to a decision. Of course, barring her album from streaming hasn't stopped her fans from hearing it; against all industry trends, 25 broke the single-week sales record upon its release, selling 3.38 million albums in the U.S., according to Nielsen Music. That shattered the previous record, set by *NSYNC's No Strings Attached in 2000, which sold 2.42 million copies in its first week.
http://www.billboard.com/articles/columns/pop/7416349/adele-25-finally-headed-streaming-services
I held off buying this one, glad I did. Can't wait to finally hear it on Spotify.