Coming as a big Nintendo fan, I'm actually pretty excited. The gameplay looks very tight and takes advantage of the benefits of touch screen/mobile gaming. They are not trying to force a concept onto a platform that doesn't meet it. Instead, it's being made from the ground-up.
As for using the NSMB artwork, not shocking. It's what is more recognizable to the general public. But yeah, looking forward to it! Between their mobile games and the future NX, I'm one happy camper. I see Nintendo's future being very bright.
Nah, their mobile output gathers completely new users for nintendo games. It's a goldmine that doesn't overlap with HC gamers.
This. My wife loved Pokemon GO and still does. She grew up with it, playing mainly Pokemon Snap on N64. Pokemon GO acted as a gateway to other Pokemon products and games. She has been watching the old episodes on Netflix and she has the new Pokemon Sun on pre-order. I gave her my old 3DS and made it an excuse to buy the New 3DS (That's completely on me though lol)
She is not the only one. I know plenty of nurses I work with that thanks to Pokemon GO, it has prompted them to go buy other Pokemon games and Nintendo hardware. This is evident with the recent NPD too so not completely anecdotal.
Where the strategy works is that for those who are satisfied with just the mobile games, they were never going to buy consoles in the first place. Someone who games only on iOS/Android is never going to buy a PS4 or NX or whatever. But there will be a subsection of them that will be curious enough to jump into the Nintendo ecosystem. And either way, they make money so its all good in the first place.