Lego to cut 1,400 jobs and 'reset company' after sales drop

I can't believe people actually recommending the cheap knock-offs.

If you're just buying their own sets - well, you're a bit cheap, but fair enough.

But the direct copies of the Lego sets are offensive. Lego might be expensive but some of that money pays the salaries of the design team who get fuck all when you buy the cheap Chinese replicant.

It's no better than game piracy.
They work on commission?

Offensive? No better than game piracy?

I guess there really are stans for everything.
 
No they don't. At least according to the documentary showing behind the scene at LEGO.
They only show you the Denmark factory in that one or something? Lego has factories in Eastern Europe and China dude.
Explain to me how it's different to piracy.
It costs this company money to manufacture it and it costs me money to buy it. How is it close to piracy? It's just copyright infringement.
You really didn't answer any of the questions. You're throwing up prices and acting as if it's a fair comparison.
There were no questions in that post I responded to....
 
Company that made operating profit of £1.5 billion on turnover of around £5 billion last year are shit business selling overpriced tat confirmed.

I love armchair Economist GAF. Lego has a perennial problem of finding a sweet spot in the market. They've almost killed themselves before because of oversupply and are in danger of going down the same road.

Lego has always been a semi exclusive brand. They would always sell out of their most popular sets and keep the set rotation tight to keep each release space to get the crucial store space and promotion needed to sell. Recently it appears Lego have loosened this and more and more sets have been available at the same time, with more units made per set. This works until it doesn't, and retailers clearly are starting to have D stock, something Lego rarely has.

The collectible stuff is completely separate and for all the thing here about pricing, isn't an issue as they always sell well.

They need to accept that they have a cap on their maximum sales and not try to blast through that cap, otherwise they will mess up their supply and demand ratio and yes, will result in pressure from the retail to reduce pricing, which will damage long term earnings.
 
They're ABS plastic made from as mold. Good lord.

And yet somehow they're the only ones that can come up with a way to make pieces that stick together firmly with ~1/1000" precision while never becoming loose over time, lasting forever, and fitting together with thousands of different piece designs.

You're acting like this is something you can just whip up

Knock offs are night and day different
 
It costs this company money to manufacture it and it costs me money to buy it. How is it close to piracy? It's just copyright infringement.

A company designs, licenses, markets, produces box art and documentation, then sells it at a premium.

Someone else comes along and copies every aspect of it (apart from the shoddy manufacture). They benefit from the work done by other people with zero credit or money going to them.

Saying that "because they make the parts it's acceptable" is no better than saying "if pirates burn the discs, that's fine".

So yeah, it's as bad. And if people here can be banned for advocating game piracy, they should be banned for saying this too, imo.
 
No greater financial pain as a parent then having a kid who's obsessed with LEGO. My 6 year old is obsessed with them, LEGO Minecraft especially.

You also get physical pain when you inevitably step on the bricks....
 
And yet somehow they're the only ones that can come up with a way to make pieces that stick together firmly with ~1/1000" precision while never becoming loose over time, lasting forever, and fitting together with thousands of different piece designs.

You're acting like this is something you can just whip up

Knock offs are night and day different
It's a kids toy, not a medical instrument. It's not like there aren't tons of laughably bad lego defects either.
 
They only show you the Denmark factory in that one or something? Lego has factories in Eastern Europe and China dude.

It costs this company money to manufacture it and it costs me money to buy it. How is it close to piracy? It's just copyright infringement.

There were no questions in that post I responded to....

Either you missed my post or you're ignoring it. You seem to pushing aside any expenses that TLG incurs when creating a set. Posting two prices and acting as if it's a fair comparison is ridiculous.

Feel free to think $800 is too pricey. However don't act like its a 1:1 comparison when you have to have some clue about the costs that knockoffs avoid.
 
A company designs, licenses, markets, produces box art and documentation, then sells it at a premium.

Someone else comes along and copies every aspect of it (apart from the shoddy manufacture). They benefit from the work done by other people with zero credit or money going to them.

Saying that "because they make the parts it's acceptable" is no better than saying "if pirates burn the discs, that's fine".

So yeah, it's as bad. And if people here can be banned for advocating game piracy, they should be banned for saying this too, imo.
Dude, calm down.

I love how game piracy talk is taboo, but here we have all this "Lepin for Life" crap.

Seriously people.
Piracy is illegal. Buying knockoff Lego isn't.

Holy shit guys.

Release more pirate themed sets Lego.

I can't get enough of them.
You the Tenga guy?
 
Isn't mold-making really difficult? Especially with such small pieces and large amounts. You have to make hundreds of parts fit with each other, over different batches and over time. I would assume that there's A LOT of room for accuracy in the mold making business, depending on how much money you want to spend on it -- it's not just about making a mold and tossing some resin in there.
 
They should have never had bionicle in the first place 😈

giphy.gif


Best Shit Lego ever did
 
Isn't mold-making really difficult? Especially with such small pieces..


Getting the elements to fit and stick together (especially after many repetitions) is a lot harder than it looks - the precision with which LEGO molds the pieces is insane. I imaging there is considerable cost in making and maintaining the molds, and the infrastructure which supports them.

I learned the difference the hard way when helping my son put together a MEGA BLOKS Minions advent calendar one year. The parts were either impossible to put together without considerable adult strength, or fell apart if you looked at them the wrong way.

That said, MEGA has come a long way in the last few years, and their Halo and Call of Duty sets are pretty impressive.
 
Is buying knockoff Lego illegal?

No? Then stopped calling for me to get banned.

You need to calm yourself because you are having a meltdown over knockoff plastic bricks.

Not exactly melting down, but I do enjoy putting morally reprehensible attitudes in their place.
 
I like how people are trying to use the same shitty arguments for game piracy trying to paint buying knockoffs as a victimless crime in a thread about thousands of Lego employees losing jobs due to decreased sales.
 
Their sets have always been pricey imo. Back in the day my friends and I would pool our lego pieces together and try to build sets based off images of them we saw in the toyrus catalog. Star Wars sets were the worst because they always had a few unique pieces.
 
Not exactly melting down, but I do enjoy putting morally reprehensible attitudes in their place.
It isn't illegal to buy knockoff Lego. Your feelings on the matter won't change that.
I like how people are trying to use the same shitty arguments for game piracy trying to paint buying knockoffs as a victimless crime in a thread about thousands of Lego employees losing jobs due to decreased sales.
Those jobs were lost because of Lego knockoffs?

Lego makes obscene profits. They could have easily kept those workers. It just looks better on shareholder balance sheets to fire them.
 
Well I hope their Friends line is still strong. I had to give up on collecting due to space, but every time I see those Friends sets there's a stirring. There's so much diversity in setting and locations and themes.

I feel like their City sets, which is always bread and butter, have been stale for a while. Town Square was good, but where is the diversity in locations like with Friends?

Also yes, Pirates for hells sake.

My sympathies to those about to lose their jobs though.
 
Getting the elements to fit and stick together (especially after many repetitions) is a lot harder than it looks - the precision with which LEGO molds the pieces is insane. I imaging there is considerable cost in making and maintaining the molds, and the infrastructure which supports them.

I learned the difference the hard way when helping my son put together a MEGA BLOKS Minions advent calendar one year. The parts were either impossible to put together without considerable adult strength, or fell apart if you looked at them the wrong way.

That said, MEGA has come a long way in the last few years, and their Halo and Call of Duty sets are pretty impressive.

Yep, true. Though, I haven't really thought much about mold making in general. I've only watched some prop making videos on YouTube, and AvE, a youtuber who does tool teardowns and such, always goes giddy with excitement when he encounters a nicely molded part. :P
 
Adjusted for inflation, LEGO prices have actually been decreasing since 1985, and have settled back down to the mid-1970's levels, when the first minifigure and "system" based sets were being released.

It's a common fallacy and misconception that prices are higher - usually due to many sets these days having much larger piece counts than anything released back in the 1970s and 80s.
 
This is basically what I was thinking reading through the thread. What the fuck people?

No different then buying a knock off clothes or purse/watches/sun glasses. Piracy is illegal buying knock off isn't. If people aren't happy with it maybe we should penalize china...Btw Lepin City fo life!
 
It isn't illegal to buy knockoff Lego. Your feelings on the matter won't change that.

Are you suggesting the striking similarities of the two scenarios can't be pointed out because one is illegal and one isn't?

There's plenty of things that are legal and make you an asshole. There plenty of things that are illegal and considered acceptable.

I'm not calling you out for breaking the law, I'm calling you out for having a shitty opinion.
 
It isn't illegal to buy knockoff Lego. Your feelings on the matter won't change that.

Those jobs were lost because of Lego knockoffs?

Lego makes obscene profits. They could have easily kept those workers. It just looks better on shareholder balance sheets to fire them.


LEGO doesn't have public shareholders - they are a private company.
 
Seems like they tried to shift from aiming at just children to targeting collectors and older geeks with all the crossover sets, but yeah, they got carried the fuck away with their prices. If they can figure out the price for it and have it not be crazy, they should maybe look into lego-branded 3D printers for home use where you can "order" then print new sets off of.
 
The no name clothing and payless sneakers are still their own designs and brand though. Buying a LEPIN set is like buying one of those 50 games in one game consoles from a mall kiosk since the SNES classic is too expensive (if you can find one that is). It is someone profiting off of someone else's work and design without paying them for it.
You're the reason Mickey still isn't in the public domain.
 
Those jobs were lost because of Lego knockoffs?

Lego makes obscene profits. They could have easily kept those workers. It just looks better on shareholder balance sheets to fire them.

Lego is a private company, they don't have shareholders. If they are being under cut and not making profits they cut labor. It's basic business.

And by the way as I pointed out earlier you're shitty royalty/commission argument is also false. Lego Ideas creators do in fact get royalties, one of whom is a GAFfer so keep advocating for money coming out of his pocket, I'm sure he appreciates it.
 
Are you suggesting the striking similarities of the two scenarios can't be pointed out because one is illegal and one isn't?
No.

There's plenty of things that are legal and make you an asshole. There plenty of things that are illegal and considered acceptable.

I'm not calling you out for breaking the law, I'm calling you out for having a shitty opinion.
Piracy talk is banned here because it is illegal. You are attempting to equate buying knockoff plastic bricks from China with piracy to justify my being banned from here.

I imagine you're doing this because you are irrationally defensive of a corporation that doesn't know you exist.

Maybe take a second to reflect on what it is you're doing here.
LEGO doesn't have public shareholders - they are a private company.
Then remove the word 'shareholders'.

Lego is a private company, they don't have shareholders. If they are being under cut and not making profits they cut labor. It's basic business.
1)They are making profits. Insane profits.
2)Do you have proof that Chinese knockoffs are the reason for these layoffs?


And by the way as I pointed out earlier you're shitty royalty/commission argument is also false. Lego Ideas creators do in fact get royalties, one of whom is a GAFfer so keep advocating for money coming out of his pocket, I'm sure he appreciates it.

Lol, you know I was talking about actual Lego set designers employed full time by Lego.

First, the vast majority of knockoffs are for licensed stuff. Second, idea creators get 1% of net sales. That means their idea would need to sale an astonishing amount to earn even decent pay.
 
Piracy talk is banned here because it is illegal. You are attempting to equate buying knockoff plastic bricks from China with piracy to justify my being banned from here.

I imagine you're doing this because you are irrationally defensive of a corporation that doesn't know you exist.

Maybe take a second to reflect on what it is you're doing here.

And I have suggested in this very thread that Lego has indeed got too expensive for the licensed sets. I'm not defending Lego, I'm defending what is right.

My point about banning is that this is morally no better than piracy, so why should it be more acceptable because someone didn't sign a bit of paper saying it was illegal.

It's quite clear you're lashing out without a valid argument at this point.
 
Adjusted for inflation, LEGO prices have actually been decreasing since 1985, and have settled back down to the mid-1970's levels, when the first minifigure and "system" based sets were being released.

It's a common fallacy and misconception that prices are higher - usually due to many sets these days having much larger piece counts than anything released back in the 1970s and 80s.

Exactly my thoughts.

I don't find the prices high at all, specially for well manufactured and safe for children toys.

After working all the past years with manufacturing operations with Chinese factories, Id never let my children get close to any Chinese knockoff. Safety and quality have a price, and it's not possible to go lower without sacrificing it.
 
No different then buying a knock off clothes or purse/watches/sun glasses. Piracy is illegal buying knock off isn't. If people aren't happy with it maybe we should penalize china...Btw Lepin City fo life!

For god's sake, morally. I don't really give a shit that it's not illegal. Morally there's no difference imo. The Lego company spend their time and resources designing and creating these sets and when you go buy knock off versions they see no return. If you pirate a game, the developers spend their time and resources creating a game and they see no return.

In fact it's nearly worse to reward some shitty company who lives off stealing IP, at least nobody gains financially from piracy.
 
Lego is a private company, they don't have shareholders. If they are being under cut and not making profits they cut labor. It's basic business.

And by the way as I pointed out earlier you're shitty royalty/commission argument is also false. Lego Ideas creators do in fact get royalties, one of whom is a GAFfer so keep advocating for money coming out of his pocket, I'm sure he appreciates it.
Private companies still have shareholders.
 
A company designs, licenses, markets, produces box art and documentation, then sells it at a premium.

Someone else comes along and copies every aspect of it (apart from the shoddy manufacture). They benefit from the work done by other people with zero credit or money going to them.

Saying that "because they make the parts it's acceptable" is no better than saying "if pirates burn the discs, that's fine".

So yeah, it's as bad. And if people here can be banned for advocating game piracy, they should be banned for saying this too, imo.

Look everybody here understands that its messed up, but to argue that its just a bad as piracy is kinda BS. I get it everybody here wants toys/game companies that people like to thrive. But for u to argue banning people that disagree is kinda silly. If you every bought a knock of watch/purse/sunglasses/phone case your no better. If you every bought anything from harbor freight your no better, or super market brand food/cereal/beverage same thing. At the end of the day everybody here on this forum has at one point bought a knock off something.
 
And I have suggested in this very thread that Lego has indeed got too expensive for the licensed sets. I'm not defending Lego, I'm defending what is right.

My point about banning is that this is morally no better than piracy, so why should it be more acceptable because someone didn't sign a bit of paper saying it was illegal.

It's quite clear you're lashing out without a valid argument at this point.
You can opine all day there is a moral equivalence. That doesn't make it so.

Someone didn't sign a a bit of paper?

"This thing should be illegal just because I think so!"

Lol.
 
1)They are making profits. Insane profits.
2)Do you have proof that Chinese knockoffs are the reason for these layoffs?




Lol, you know I was talking about actual Lego set designers employed full time by Lego.

First, the vast majority of knockoffs are for licensed stuff. Second, idea creators get 1% of net sales. That means their idea would need to sale an astonishing amount to earn even decent pay.

And there goes the goalposts "pffft it's only 1%" Whatever you gotta tell yourself right?
 
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