Lego to cut 1,400 jobs and 'reset company' after sales drop

I'm fine wearing no name clothes and eating grocery store brand food, Payless sneakers and my Chinese smartphone. I sure as hell can buy my little colored bricks from a knockoff source too.
This is more like buying pirated or bootleg copies rather than buying a generic brand that is similar.
 
How about cut down on the expensive prices they have.

For a rip off of another toy(they straight up stole the designs and even a set or two) they sure as hell push those prices.
 
I think they're simply pumping out too many sets. So many really well done solid sets recently but they seem to be released on a non stop basis.

Maybe slow it down and spread it out a bit more. Give the consumer some breathing room instead of dumping so much in a short period of time.
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks. And basic elements are just ridiculous expensive.

I know a bunch of real patents who think in similar way.
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks. And basic elements are just ridiculous expensive.

I know a bunch of real patents who think in similar way.

You can do whatever you want with the bricks included in a set. Modify the set however you want with included bricks or add to it with extra bricks.
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks.

I didn't realize the only thing you could do with those pieces was build it exactly as shown in the instruction booklet.

And basic elements are just ridiculous expensive.

Huh? You can get a 1600 piece set of basic elements at Toys R Us for $60. That's normally around $160 if you hit the 10 cents a brick price point. I don't see how 1600 pieces for $60 is ridiculously expensive.
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks. And basic elements are just ridiculous expensive.

I know a bunch of real patents who think in similar way.

...What? That's the exact opposite point of Lego.
Build things according to manual, tear it down and make something else.
That is the best part about Lego.

I'll say kids lose creativity by playing videogames instead.


On topic: I just started buying cheap Legos again, and I find it pretty value for money even for small sets, because of the replayability of Legos.
There's no need to get a big set for kids. Even a small set can be very replayable.
But then everytime I want to go for a large set, so I can build a building rather than a diorama, it's either there ain't a good one that isn't too expensive, or the one I want is too expensive.
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks. And basic elements are just ridiculous expensive.

I know a bunch of real patents who think in similar way.

This seems like a really silly stance, to the point where I literally don't even understand it. And those classic boxes of mixed pieces really aren't that bad anyway. $35 for nearly 500 bricks, or $17 for 221, and you can frequently find them under MSRP. Amazon's got the prior for $28 and the latter for $13.59. How is that ridiculously expensive?
 
Not a parent but I would never buy a Lego sets which take out all the creativity out of building with bricks. And basic elements are just ridiculous expensive.

I know a bunch of real patents who think in similar way.

Buy any LEGO set. Dump all the bricks out on a table. Do whatever you want with them. It's the same way it has been for decades.
Implying that because there are instructions in the box means you can't make anything you want with them implies that the parents lack imagination, not the children.
 
As an adult knowing how fucking expensive LEGO is, I am shocked and appalled and how many sets my grandmother bought for me when I was 5-10. Boy, were my aunts and uncles pissed when they found out she basically spent everything in her last few years buying me LEGOs and Game Boy games.

I've probably got well over $10,000 worth of LEGO sitting in 4 sealed tubs in my basement. My kids are never getting more than two new sets a year.
 
Buy any LEGO set. Dump all the bricks out on a table. Do whatever you want with them. It's the same way it has been for decades.
Implying that because there are instructions in the box means you can't make anything you want with them implies that the parents lack imagination, not the children.

Even then, I'm still not exactly sure how following the instructions will sap all creative capabilities out of a child like an imagination vampire.
 
Even then, I'm still not exactly sure how following the instructions will sap all creative capabilities out of a child like an imagination vampire.

I always look at the instructions as showing me new imaginative ways to use the bricks. You can learn a lot of cool stuff that way. Hell, I remember in Detective Office when you build the water tower. It blew my mind how they pulled that off using technic parts I had since the 80s. Who the hell thinks to put those bricks together that way?
 
Unless you're the highly niche collector, there is literally no reason to buy lego when there's cheap bulk bags with 'close enough' quality and ~25% the cost on amazon.

I just vomited slightly.
 
LEGO is stupid expensive, which is a shame because I'd love to buy kits like the Saturn V, but it's just too much.

Saturn V is not even one of the most expensive sets?

Death Star ($500), Ninjago City ($299), Assembly Square ($299), MF ($800) are way more.

Like I said they probably need to do something about the higher end sets. It's kinda ridiculous even as an adult toy.

I don't even know what they can do about it, even MF at half the price (maybe 2/3rds of the bricks) wouldn't even be as good.

EDIT: I see your point though, I agree, Lego is expensive across the board.
 
LEGO has been pretty consistent with their brick pricing over the years (decades). The only difference now is that they're releasing sets with 1000+ pieces on a very frequent basis. These sets are pricier simply because the piece count is much larger then the sets you remember as a kid.

They still have plenty of smaller sets but the larger sets have seen a steady increase.
 
As much as I want a regular Space theme back, I really want Monster Fighters or another horror theme back from them. That line deserved so much better.
 
LEGO is stupid expensive, which is a shame because I'd love to buy kits like the Saturn V, but it's just too much.

The Saturn V is very reasonably priced. It's huge, with loads of internal detail.

The benefit of having no royalties to be paid.
 
LEGO has been pretty consistent with their brick pricing over the years (decades). The only difference now is that their releasing sets with 1000+ pieces on a very frequent basis. These sets are pricier simply because the piece count is much larger then the sets you remember as a kid.

They still have plenty of smaller sets but the larger sets have seen a steady increase.

I think this is correct, but I something I noticed recently is that the sets, while using the same number of pieces, may use smaller pieces on average.

I noticed this while getting a DC Superhero girls set for my niece. It seemed like half the pieces in this 100 piece set were sub 1*1 detail pieces. I feel like the sets I used to get 20 years ago were more 1*2 and above bricks. So while the price ratio is the same, you're getting a smaller, if more detailed, set.
 
The Chinese sets are pretty high quality now. This is $50 compared to the $100* Lego one.
Screenshot_20170909-0036287170c.jpg
1381pcs-Factory-Sale-Price-Star-Wars-Model-Building-Blocks-Millennium-Falcon-Figure-Compatible-LegoINGLYS-Technic-Toys.jpg_640x640.jpg_.webp
*mixed up sets earlier
 
When a company has done well for a long period of time, it's certain there is some amount of "employee fat" that needs to get rid of. Poor employees, positions that aren't really that needed etc.

It also looks like Lego has a new CEO.

Those said, I can't disagree that legos are too expensive. As someone who has worked in the plastic industry, the profit margins on lego pieces must be pretty great. But it's the same concept that Apple has. Price high and people think it as a luxury of sorts and that drives sales.
 
buying bootlegs is wrong man... I don't care how good they are now. I guess if you're buying some discontinued set it's maybe acceptable. For other stuff, it's just theft.

Who knows what's in the plastic too, you could get skin diseases and shit.
 
LEGO has been pretty consistent with their brick pricing over the years (decades). The only difference now is that their releasing sets with 1000+ pieces on a very frequent basis. These sets are pricier simply because the piece count is much larger then the sets you remember as a kid.

They still have plenty of smaller sets but the larger sets have seen a steady increase.

I think that's true to an extent, but the cost of licensing (Disney, especially) has definitely inflated the per brick price.

Lego was never cheap - it was always priced like the premium quality toy it is. But it's now often beyond that.
 
To people thinking of trying Lepin:
Lepin sets' bags are not sorted like Lego, so if you buy a large set, you are basically playing jigsaw puzzle.
Lepin sets have also been known to use the slightly wrong parts sometimes, so things would not fit together as well.
There's also a pretty good missing parts rate in the large sets (Lego is near 100%), so prepare to not be able to finish a set due to it.

All these issues, you can just look up youtube reviews of Lepin sets. The buyers all had them.

You really get what you pay for.


Now, Lepin also makes sets not based off of Lego official designs, but other people's designs posted on websites.
Of course they don't get any royalty nor acknowledgement.
How would you feel if a company took your design and made a product without your consent.
 
B-b-but it comes out to 10 cents a brick which is actually a really great value for this *insert Licensed Property* set! /LegoGAF

If my kid asks for LEGO it's a big "NOPE" from both of us, which is a shame. Just way too much money for some of these sets. If he's really got his heart set on one particular set we'll just go to AliExpress and buy the LEPIN version for 1/4th the price.

You are a bad parent. No kid should have to grow up with knockoff LEGO.
 
Huh? That's based on the one that goes for $100 to $150 depending on if it's on sale or not. That's not the $800 UCS set.

That set is about 6200 pieces short of the UCS Falcon.
Fine wieners. Here's the $800 set for $175.



Set Design is only a small aspect of Lego quality, the construction of the individual pieces is very impressive
They're ABS plastic made from as mold. Good lord.
 
The Chinese sets are pretty high quality now. This is $50 compared to the $800 Lego one.
Aren't they kind of faulty though? I remember watching a review comparison for the X-Wing one and the reviewer mentioned some issues on the Chinese knockoff.

I get that it's cheaper but I don't want to have to deal with thing a breaking apart quickly.
 
Fine wieners. Here's the $800 set for $175.





They're ABS plastic made from as mold. Good lord.

Do you think TLG designers work for free? Or Disney allows them to use the Star Wars license at no cost? Perhaps they get free marketing and do not need to pay for that either. The rest of the staff gets paid with bricks and they build manufacturing plants at little to no cost.

I'm sure the UCS Falcon does not cost $800 to produce even with the above elements taken into consideration. However knockoffs are simply taking the work of someone else and just pumping out the end product without the same expenses.

It's not 1:1.
 
Aren't they kind of faulty though? I remember watching a review comparison for the X-Wing one and the reviewer mentioned some issues on the Chinese knockoff.

I get that it's cheaper but I don't want to have to deal with thing a breaking apart quickly.
Reviews for this one are pretty glowing. There were some problems with the manual, but it seems there are a large community of people who buy these knock offs so they gave some assembly tips.

Do you think TLG designers work for free? Or Disney allows them to use the Star Wars license at no cost? Perhaps they get free marketing and do not need to pay for that either. The rest of the staff gets paid with bricks and they build manufacturing plants at little to no cost.

I'm sure the UCS Falcon does not cost $800 to produce even with the above elements taken into consideration. However knockoffs are simply taking the work of someone else and just pumping out the end product without the same expenses.

It's not 1:1.
The designers make a salary. Lego uses the same factory slaves as these people do. There is no ethical consumption here bruh.
 
I can't believe people actually recommending the cheap knock-offs.

If you're just buying their own sets - well, you're a bit cheap, but fair enough.

But the direct copies of the Lego sets are offensive. Lego might be expensive but some of that money pays the salaries of the design team who get fuck all when you buy the cheap Chinese replicant.

It's no better than game piracy.
 
Top Bottom