It's hard to say honestly. The one thing Era has going for it is there aren't many good gaming forums anymore. The big site forums are poorly moderated and full of kids and fanboys. Reddit sucks for discussion, most gaming subs are just news aggregators and people fishing for karma, console-specific subs are fanboy hellholes etc. This place is still slow as hell.
The politics stuff on Era is terrible, but I think most posters just stay out of it and stay for the gaming news, great gaming OTs etc. that used to be over here. The politics and moderation were just as bad here for years and it didn't go down until the "scandal" that generated enough unrest for them to successfully get people to migrate in huge numbers. It will probably take something like that to cause the same to happen over there as all the political and moderation is moot for the average member who stays out of those thread and is just there for the game news, Game OTs, Game and OT Community threads etc.
For this site to continue rebuilding it's going to take getting more news threads posted, making sure there are good OTs for most major/semi-major releases going forward etc. I'll try to chip in by posting some news threads here and there, game OTs aren't my forte though with the expectation for the amount of info, images etc. for a good OT. Maybe the staff here should start posting OTs for a while to help drum up traffic.