Let's take a step back and look at this in steps
1. NeoGAF was created as a off branch of another forum, and got extremely popular
2. NeoGAF got extremely left politically, somehow a gaming forum was more than that, it was more about politics however in the background we had shady shit happening that didn't align with the forum users who were lefties. So Evilore the owner had to just roll with it, after all he's making money so why ruin something that's working even if you don't quite agree with everything.
3. Evilore as any normal human being made a mistake or bitch was lieing, an alleged sexual harrasment, now GAF was in a extroadanary situation, the owner of said leftie forum is not the a man oh honour a furry lover, blue coloured hair guy, a feminist, he doesn't align with the leftie forum so GAF imploded.
4. Cerium a poster of NeoGAF came up with the idea of making Era, a more social justice gaming forum without a dodgy owner. There was hope for leftie community, but the forum was setup exactly the way NeoGAF was where there is 1 sole owner or a bunch of owners. Business stuff wasn't spoken about with the community, it was all about community spirit, free labour and hope.
5. Meanwhile Evilore, owner of GAF admits he lost control the lefties took over GAF it wasnt the same and had no choice but to just go along with it all. As the exodus to Era happened Evilore unbanned all the people who got banned by the previous lefties who migrated and said this forum will not be a leftie place.
6. Era is growing and growing, when ads were mentioned and introduced some of the community suggested everyone get paid and Era was a safe haven and not a business, this was all ignored and no one talked about it in the forum. Era Clear was also introduced as why not more money, again it was introduced to keep the lights on and support he community (the the wording is changed now lol). In the background alot of older mods left Era who were part of the inception of Era, we find out they left mainly due to not being shareholders. They were then replaced by a new set of mods who don't mind working for free.
7. Ads are doing great on Era and it was told it kept the lights on for Era, but in the background actually it made light ganging money around $700. Cerium bought out the rest of the shareholders who were only the tech team.
8. Cerium managed to negotiate a deal to sell Era for 4.5 million. The new owner has websites that goes against leftie principles. Meanwhile the original mods comment why they left Era (Emily Rogers) and are salty, the mods currently in Era don't say anything bad hoping potentially Cerium throws a bone at them.
In the end the winner of all this is Cerium. The ultimate grifter and I wish I was him (or shall I say her, they or whatever Cerium wants to be called just in case Cerium was a leftie, but let's be honest he probably wasn't and just had his eye on the prize for a long time).