Breaking: Microsoft to acquire Activision-Blizzard in near 70$ billion deal

The part about games being art is right on point. You have to cultivate culture, nurture talent and put your faith in temperamental artists. Buying content is not the same as creating content. I wish MS the best of luck, but this is not the right way to go about creating those AAA goty caliber games that push the industry forward and create lifelong fans Bungie did with Halo back in 2001. CoD is comfort food. I wanted a Wagyu steak.

This is why, despite the headlines, I don't think Sony needs to do anything reactionary. If MS can buy Activision they can basically do anything they want. They are a 2T+ company with tons of cash.

What's the point at getting back at them by buying Square or whatever? Sony can't escalate on that playing field. The only way Sony would step in to buy a company like Capcom or Square is because Microsoft was going to do so anyways and they were forced to. But Sony can't really counter an Activision offer. They can only do that for smaller publishers.

So what's the best strategy? IMHO, it is to poach as much talent as possible from the shambles of Activision's studios. There is a mass exodus going on right now and I'm sure SSM, ND, and Insomniac would love to get their best devs. What will be left of Activision? I can't imagine morale is high there with either the acquisition or the Kotick scandal and may want a change of pace from simply being CoD factories. Sony can't use the Nuclear option like MS, but they can absolutely employ Guerrilla tactics that will erode Microsoft's recent empire building.

In the long term, properties and IP can come and go. I don't think Call of Duty is as strong as MS thinks. It's a generic shooter. It's not Marvel or Star Wars. Over time, I think CoD can easily just not be as relevant if there is better content elsewhere. So Sony NEEDS to start bringing their best on to compete in the shooter genre - Microsoft has literally stolen all the major ones.

Microsoft's challenge will be to maintain order in the chaos of Activision, and I'm not sure they can do that over the long term - just look at 343, The Initiative, etc. I do not think the CoD studios are all that impressive on their own. They are still basically relying on the legacy of Vince Zampella.
 
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Can't take anyone seriously who says that it's ok for Sony to make acquisitions based on arbitrary prior working relationships, but anything else is not ok. Those people are absolute bottom feeders. That, or they are 6 years old.

Strong arguments there, You got me...You missed the who...*looks at username*...Oh, nevermind! I would have a better chance discussing with a tree.
 
Doesn't matter if they were unknown. His point is they were independent and got bought which is valid.
In what world? Its not consolidation if the studio that was bought is only bringing the talent along with them. They are not taking well stabilished IPs and making them exclusive, they are just taking a team in that has no name for themselves and actually making them famous.

MS bought the full package. Its completely different.
 
This is why, despite the headlines, I don't think Sony needs to do anything reactionary. If MS can buy Activision they can basically do anything they want. They are a 2T+ company with tons of cash.

What's the point at getting back at them by buying Square or whatever? Sony can't escalate on that playing field. The only way Sony would step in to buy a company like Capcom or Square is because Microsoft was going to do so anyways and they were forced to. But Sony can't really counter an Activision offer. They can only do that for smaller publishers.

So what's the best strategy? IMHO, it is to poach as much talent as possible from the shambles of Activision's studios. There is a mass exodus going on right now and I'm sure SSM, ND, and Insomniac would love to get their best devs. What will be left of Activision? I can't imagine morale is high there with either the acquisition or the Kotick scandal and may want a change of pace from simply being CoD factories. Sony can't use the Nuclear option like MS, but they can absolutely employ Guerrilla tactics that will erode Microsoft's recent empire building.

In the long term, properties and IP can come and go. I don't think Call of Duty is as strong as MS thinks. It's a generic shooter. It's not Marvel or Star Wars. Over time, I think CoD can easily just not be as relevant if there is better content elsewhere. So Sony NEEDS to start bringing their best on to compete in the shooter genre - Microsoft has literally stolen all the major ones.

Microsoft's challenge will be to maintain order in the chaos of Activision, and I'm not sure they can do that over the long term - just look at 343, The Initiative, etc. I do not think the CoD studios are all that impressive on their own. They are still basically relying on the legacy of Vince Zampella.
I think CoD is very strong thanks to Warzone. Not sure how much you have played it, but I have never seen engagement quite like this. Casuals who are were never gamers are now playing it every night with their friends. Kids, teens, married men. It's replaced poker nights for many. It makes $5.2 million a day from F2p transactions. Thats almost $2 billion a year. Or 30 million copies sold at a full $70. This year's cod was still the best selling game of the year. And last year's cod was the third best selling game of the year.

The rest though I agree. The worst thing sony can do is put SE or Capcom or even Ubisoft in play. MS paid $70 billion for something and is not going to let sony acquire those studios without getting in a bidding war.

I dont think the board of directors over at parent Sony is going to ok any big acquisitions anyway. It wont provide any new value to the company. Those games were always going to come out on PS5. But of course, they can also go all in like Satya did, and merge with EA, Nintendo or Take2. Dont think a Japanese company would do that just to save its gaming division.
 
On the bright side, with less games to throw moneyhats at, Sony can use that extra cash to start building new teams from scratch. I thought that was what everybody wanted.

Instead everyone is talking about them buying publishers in retaliation.
 
Microsoft is systematically attacking Sony.

Gamepass
Insert that RPG company here
Activision/Blizzard

This is a textbook hostile takeover. I don't have a side but it's impressive to see Billy pull out that power pecker.
 
Jesus, imagine if Ubisoft or EA were to be bought out, too. Idk if I'm comfortable with one company having access to these huge publishers, but Microsoft does seem to play fair with their exclusivity rights, so that calms me a little. Maybe COD warzone or any of AB's multiplatform assets will get a Minecraft treatment, where they're still playable but are just a different version than the one on Xbox and PC.
 
I am sorry and pardon my french, but what the fuck does an eventual cloud future has to do with acquiring a $70 billion company? I mean you go on to end your post saying it doesnt matter if its local or cloud, content is content so why even bring up the cloud?

At the end of the day, they dont just want content, they want content OFF of Playstation platforms. Or hold it hostage until Sony allows Gamepass on Playstation. MS out of any other company is in the best possible position for an eventual cloud based future. They already have the infrastructure. They already have Sony coming to them begging to take their business signing Azure deals, and thats a console manufacturer. Ubisoft, EA, Activision, and Capcom dont have that infrastructure either. So they will all come to MS when that day comes. So then why spend another $70 billion?

This is about console wars. It's about winning generations. It's about putting your competition out of business. Or in gamepass' case, putting yourself in your competition's console. There is no shame in admitting that a company's interest is to put another company out of business. I am sorry but it really is that black and white. They didnt spend $80 billion on zenimax and activision for an eventual console based future. They couldve easily invested a fraction of that money to organically grow studios for that eventual cloud based future.

Nah, they want to win now. They want gamepass everywhere, and this is the best way to do it. It's ingenious and no one here thought of it. Or even dare to think of it. Get CoD and the house of card falls. It's kind of brilliant tbh. Sony was playing checkers trying to buy FF16 and Deathloop exclusivity while MS brought out the queen.

What I was getting at is if things move to cloud it changes what it takes to build a "platform". Currently that means a console for the most part and that is a hard nut to crack, most that have tried to enter have made early exits. Therefore it is unlikely that EA, Ubi, etc. release their own console. It is however, much more possible that they would create their own streaming platforms (Ubi technically already has one on the highest tier of Ubi+), thus content would be 100x more important in a cloud centric future. Whether that is actually an issue (might not be at all if MS, Sony, Nintendo provide platforms and everything move on as it is) or not or even if the future is cloud based is up for debate, but MS definitely believes in the cloud so that is influencing their decisions.
 
That's not how it works. They're buying an asset, a bit like when you buy a house : you pay $500k, but you get a house worth $500k at the same time, you didn't lose or win anything.

What could happen though is this asset looses worth over the years. If one day, your house is only worth $400k anymore, you effectively lost $100k. Asset could also gain worth too, obviously (if Activision makes more and more money).
Yup. And money only goes down(inflation) with no upside leaving it in the bank. Microsoft might be smart here because CoD and Candy Crush alone rakes in billions every year.
 
What I was getting at is if things move to cloud it changes what it takes to build a "platform". Currently that means a console for the most part and that is a hard nut to crack, most that have tried to enter have made early exits. Therefore it is unlikely that EA, Ubi, etc. release their own console. It is however, much more possible that they would create their own streaming platforms (Ubi technically already has one on the highest tier of Ubi+), thus content would be 100x more important in a cloud centric future. Whether that is actually an issue (might not be at all if MS, Sony, Nintendo provide platforms and everything move on as it is) or not or even if the future is cloud based is up for debate, but MS definitely believes in the cloud so that is influencing their decisions.
I didnt realize Uplay+ had a streaming option. I thought it was a download like subscription service like EA Play Pro.

I just dont think a $7 billion company can spend enough on the cloud infrastructure to have their own streaming service all across the globe. Pretty sure they would turn to Microsoft or Google when they do go all in on streaming. And both MS and Google have their own streaming services so they would simply ask them to publisher their games on those cloud services.

I am not arguing that content isnt important. I am just saying the spending $70 billion on 1 game per year isnt a good use of that money if all they wanted was content. There are better ways of acquiring content. The main purpose of this purchase is to pressure Sony into either accepting gamepass on PS or put sony out of business. This isnt some minor flex of getting MLB the show on gamepass or even Battlefield on gamepass on day one which they havent even done yet. I mean the zenimax deal looks like childs play compared to this deal. This is acquiring a $70 billion company to root out competition forever.
 
On the bright side, with less games to throw moneyhats at, Sony can use that extra cash to start building new teams from scratch. I thought that was what everybody wanted.

Instead everyone is talking about them buying publishers in retaliation.
What extra cash? Sony is about to lose a massive chunk of revenue. Not to mention, an even bigger chunk of their 45 million PS+ subs. Those people dont sub for Destruction All Stars. Or single player games like GOW or Horizon. Those subs are almost all cod and gta online players. They made what $3 billion in profit from the ps division last year? You lose cod and all of that is gone. No cash left to start building new teams from scratch.

But yes, thankfully this means no more moneyhats. No one asked Deathloop, Godfall and fucking Forspoken to be exclusive.
 
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I wonder what people think what the ps5 and xbox series install base will be at the end of this gen (when there successors launch) after this news.

PS5 is in a lot more countries, but those extra countries only make a small percentage of overall installbase.

I think with xbox now having such a powerful first party all available on gamepass will push them to new heights.

People laughed at me when I said xbox series has a good chance in selling 100million, well now it seems likely.

PS5 will still do very well at about 75million.
 
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I wonder what people think what the ps5 and xbox series install base will be at the end of this gen (when there successors launch) after this news.

PS5 is in a lot more countries, but those extra countries only make a small percentage of overall installbase.

I think with xbox now having such a powerful first party all available on gamepass will push them to new heights.

People laughed at me when I said xbox series has a good chance in selling 100million, well now it seems likely.

PS5 will still do very well at about 75million.
It doesn't matter. Hardware sales mean shit now, if they ever meant anything. It isn't even profitable to sell hardware.
 
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It doesn't matter. Hardware sales mean shit now, if they ever meant anything. It isn't even profitable to sell hardware.

Lol, have u been in a sales thread on here recently?

Hardware sales is an important metric, but not the only important metric.

But the point is this activision deal will definitely turn the tides of console sales.

For the casual gamer at this point SeriesS seems like a no brainer.
 
Lol, have u been in a sales thread on here recently?

Hardware sales is an important metric, but not the only important metric.

But the point is this activision deal will definitely turn the tides of console sales.

For the casual gamer at this point SeriesS seems like a no brainer.
The sales threads are dumb. People fighting over console sales - retards scuffling. It is inconsequential. Dell sells more hardware than Apple. Does that mean Dell "won" against Apple?
 
The sales threads are dumb. People fighting over console sales - retards scuffling. It is inconsequential. Dell sells more hardware than Apple. Does that mean Dell "won" against Apple?
Lol, what? More hardware = more software and services income. It's absolutely relevant. Microsoft has taken a full loss approach to Xbox hardware over the years...because they can, haha. Sony consoles are usually profitable(not sold at a loss) within the first year or two after launch. Nintendo doesn't sell hardware at a loss at all. What are you even talking about?

Also.
Dell is a hardware company...Apple sells hardware, software, and services. And for the record, Dell's net income was basically double that of Apple in 2020. Dell has absolutely "won" in terms of selling more laptops and pc's, lol. Again, what are you trying to say here?
 
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I don't think Call of Duty is as strong as MS thinks. It's a generic shooter. It's not Marvel or Star Wars.
This would be a strange comment if it wasn't overwhelmed by the other insane stuff about guerilla warfare surrounding it in that post.

Have you seen the sales figures? Over the last decade? Every year it is the top seller, even when the fabled Marvel or Star Wars games come out.

I haven't played it in many years, and to be honest I'm not totally sure what this Warzone people keep talking about is, but COD is a fucking juggernaut in this industry - consistently across generations - and to try and spin it otherwise is ludicrous. I'll absolutely be playing the campaigns in Gamepass once they hit.

Microsoft are playing on a different field to the one the fanboys are trying to fight them on. This nonsense isn't even laying a glove on them. I can't believe we are going to have to suffer through months of this uninsightful negative speculation and spin before Microsoft can end it by clarifying. It's going to be painful.
 
Lol, what? More hardware = more software and services income. It's absolutely relevant. Microsoft has taken a full loss approach to Xbox hardware over the years...because they can, haha. Sony consoles are usually profitable(not sold at a loss) within the first year or two after launch. Nintendo doesn't sell hardware at a loss at all. What are you even talking about?

Also.
Dell is a hardware company...Apple sells hardware, software, and services. And for the record, Dell's net income was basically double that of Apple in 2020. Dell has absolutely "won" in terms of selling more laptops and pc's, lol. Again, what are you trying to say here?
Yes, it is the software and services that matter. If 3 people buy an Xbox and subscribe to Game Pass only, that is more profitable than if 12 people buy a Playstation and buy Horizon Forbidden West. I mean, this is basic stuff. And with CoD gone, there goes MTX and subs with it. Sony can sell all the hardware they want, and it won't matter without the software and services. Single player games aren't gonna cut it.
 
Yes, it is the software and services that matter. If 3 people buy an Xbox and subscribe to Game Pass only, that is more profitable than if 12 people buy a Playstation and buy Horizon Forbidden West. I mean, this is basic stuff. And with CoD gone, there goes MTX and subs with it. Sony can sell all the hardware they want, and it won't matter without the software and services. Single player games aren't gonna cut it.
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James Sawyer Ford James Sawyer Ford Cod is played by 55% of console gamers. told you it's still huge.

"The two biggest hits in this sense are Activision's Call of Duty and Take-Two's Grand Theft Auto -- played by 55% and 41% of console gamers, respectively. Nothing else in MIDiA's games tracker comes close. Fortnite and Assassin's Creed were played by 28% of console gamers, FIFA at 23%, Spider-Man at 17%. Now Microsoft will own the most played title, and with it potentially shift console gamers' content proposition deliberations in favour of Xbox."


Yeah, it's over. Dont see how anyone can come back from this unless they buy Take 2 and even that is unlikely since MS will just outbid them, and take2 just acquired zynga for $12 billion raising their price to at least $30 billion. Realistically $40 billion seeing as how MS had to overpay by $20 billion. Sony only has $25 billion in cash, and while they can take loans, i highly doubt they will go $15 billion in debt just to keep their PS division. For reference, they just made a billion from Spiderman Far From Home. Their biggest movie ever. It will take them 15 of those to pay off that debt.
 
I am not arguing that content isnt important. I am just saying the spending $70 billion on 1 game per year isnt a good use of that money if all they wanted was content. There are better ways of acquiring content. The main purpose of this purchase is to pressure Sony into either accepting gamepass on PS or put sony out of business. This isnt some minor flex of getting MLB the show on gamepass or even Battlefield on gamepass on day one which they havent even done yet. I mean the zenimax deal looks like childs play compared to this deal. This is acquiring a $70 billion company to root out competition forever.

Well, they want content that gamers want, and say what you want about CoD it it is still consistently at the very top. Plus there is Crash and the rest.

Sony is not going anywhere regardless of this deal, nor would that have been the purpose of the transaction. That is too dramatic, Sony and MS aren't trapped in the coliseum together.
 
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What if I'm an Xbox consumer? Isn't that good for me? Because it feels good to me. I'm a game pass subscriber and soon I'll be able to play all these games for free*

That feels good. I think it is good.

Of course it is and every Xbox fan should be happy because this makes the Xbox platform better, and it ensures that none of the games that could potentially come from Activision and any of their studios can ever miss Xbox, and it means we are getting a shit ton of free games. I don't care, all these games at just $15 a month for Ultimate is free in my eyes. Even if the price were to slightly go up at some point, it still doesn't change the value of what's on the platform.

Everybody who games on Xbox, who enjoys the eco-system, and who wants Sony to receive serious competition, because it will bring out the best in all sides, should be happy about this. I know I am, and I own a PS5. This is exciting ass shit. This is what I game for, for these companies to fight for my attention.
 
I actually think Ubisoft will be snapped up by ms also…they have a very long working relationship with ms and a strong pc focus which would be perfect for gamepass
 
James Sawyer Ford James Sawyer Ford Cod is played by 55% of console gamers. told you it's still huge.




Yeah, it's over. Dont see how anyone can come back from this unless they buy Take 2 and even that is unlikely since MS will just outbid them, and take2 just acquired zynga for $12 billion raising their price to at least $30 billion. Realistically $40 billion seeing as how MS had to overpay by $20 billion. Sony only has $25 billion in cash, and while they can take loans, i highly doubt they will go $15 billion in debt just to keep their PS division. For reference, they just made a billion from Spiderman Far From Home. Their biggest movie ever. It will take them 15 of those to pay off that debt.

I dont think its over, but I think playstation will become the boutique platform. Xbox will be the more mainstream option that also has the boutique stuff.
 
I actually think Ubisoft will be snapped up by ms also…they have a very long working relationship with ms and a strong pc focus which would be perfect for gamepass
they are already in on gamepass, not sure MS sees a very big upside on that. Microsoft will pull their horns in after this until apple/amazon /meta pull out the checkbook.
 
I just want these 4 mega-studios to be free from Call of Duty hamster wheel and do something else, with passion.
While Infinity Ward handles everything related to COD.

So much talent wasted for only one IP.
Just image the possibilities. And look at their raw manpower. It's crazy.


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As I keep saying, this approach doesn't make a great deal of sense to me. Sony, Xbox and Nintendo are businesses and are all out to make money. Xbox spent so much money they ain't gonna make a profit for like 15 years. Who knows what the gaming landscape will look like by then. They shoulda just invested 10 billion on making there own games.
 
This would be a strange comment if it wasn't overwhelmed by the other insane stuff about guerilla warfare surrounding it in that post.

Have you seen the sales figures? Over the last decade? Every year it is the top seller, even when the fabled Marvel or Star Wars games come out.

I haven't played it in many years, and to be honest I'm not totally sure what this Warzone people keep talking about is, but COD is a fucking juggernaut in this industry - consistently across generations - and to try and spin it otherwise is ludicrous. I'll absolutely be playing the campaigns in Gamepass once they hit.

Microsoft are playing on a different field to the one the fanboys are trying to fight them on. This nonsense isn't even laying a glove on them. I can't believe we are going to have to suffer through months of this uninsightful negative speculation and spin before Microsoft can end it by clarifying. It's going to be painful.

You're misinterpreting me. It's a massive game, like single most important title in the industry given the yearly releases right now. Undeniable how big it currently is.

But I'm not sure if the brand has staying power over the long term. Maybe it does. But I think it's vulnerable in comparison to truly huge IP and brands.
 
As I keep saying, this approach doesn't make a great deal of sense to me. Sony, Xbox and Nintendo are businesses and are all out to make money. Xbox spent so much money they ain't gonna make a profit for like 15 years. Who knows what the gaming landscape will look like by then. They shoulda just invested 10 billion on making there own games.
That would have taken like 8+ years to even get one game out probably if they started from scratch building a new studio.
 
This is why, despite the headlines, I don't think Sony needs to do anything reactionary. If MS can buy Activision they can basically do anything they want. They are a 2T+ company with tons of cash.

What's the point at getting back at them by buying Square or whatever? Sony can't escalate on that playing field. The only way Sony would step in to buy a company like Capcom or Square is because Microsoft was going to do so anyways and they were forced to. But Sony can't really counter an Activision offer. They can only do that for smaller publishers.

So what's the best strategy? IMHO, it is to poach as much talent as possible from the shambles of Activision's studios. There is a mass exodus going on right now and I'm sure SSM, ND, and Insomniac would love to get their best devs. What will be left of Activision? I can't imagine morale is high there with either the acquisition or the Kotick scandal and may want a change of pace from simply being CoD factories. Sony can't use the Nuclear option like MS, but they can absolutely employ Guerrilla tactics that will erode Microsoft's recent empire building.

In the long term, properties and IP can come and go. I don't think Call of Duty is as strong as MS thinks. It's a generic shooter. It's not Marvel or Star Wars. Over time, I think CoD can easily just not be as relevant if there is better content elsewhere. So Sony NEEDS to start bringing their best on to compete in the shooter genre - Microsoft has literally stolen all the major ones.

I think it's easy for more hardcore people to say that a lot of Microsoft's acquisitions feel long in the tooth, but that completely dismisses the casual appeal that titles like TES, Fallout and COD have. I'd guess COD is high on the list of most played games on PS4/PS5 for 2021. Call of Duty is the youngest of those titles and it's almost 20 years old.

Of late, Sony's focused on creating single player content that appeals to western audiences and let 3rd parties carry the multiplayer needs of the user base. Could they focus more on multiplayer? Sure, but I'd question that strategy. How did Sony best multiplayer offerings ever compare to the likes of COD?

I'm with you in that I don't think acquisitions are the appropriate strategy as they can't keep up with Microsoft's spending anyway. And really, there is no good counterpunch to this move outside of Take 2. I guess you could argue Ubisoft but they've been pretty good about fending themselves off from takeovers. . EA seems like a bad deal as the sports leagues could force you to release your games on all platforms like the MLB did with Sony.
 
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People who talk about monopoly, this is not. The term you need is Monopsony. No pun intended :)))

A monopsony is a market condition in which there is only one buyer, the monopsonist. Like a monopoly, a monopsony also has imperfect market conditions. The difference between a monopoly and monopsony is primarily in the difference between the controlling entities. A single buyer dominates a monopsonized market while an individual seller controls a monopolized market. Monosonists are common to areas where they supply most or all of the region's jobs.

KEY TAKEAWAYS

  • A monopsony refers to a market dominated by a single buyer.
  • In a monopsony, a single buyer generally has a controlling advantage that drives its consumption price levels down.
  • Monopsonies commonly experience low prices from wholesalers and an advantage in paid wages.
 
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Maybe Sony can get Druckman to rush out the TLOU1 demake where Joel is portrayed as a sexist racist who abuses Ellie or something. I'm sure that'll match Microsoft's highly strategic moves. Or how about extending Cross Gen forever? Yeah, forever, no need to make any PS5 exclusive games ever again! Or release everything on PC on day one, with a discounted price compared to PS5. Better yet, release first on PC, maybe a few months later on PS5 and PS4 of course, because of the eternal cross gen.

Any more big brained Sony ideas?
 
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What would Sony do if it was reversed? They'd be locked down and taken off ms store already.
Also $70 and $10 upgrade path.
But Microsoft isn't Sony. The Xbox consoles accounts for just 30% of Vanguard sales, and only 10% are from Xbox Series consoles. You can't make up that revenue by expecting PS owners to buy a Series S. I'm sorry but that's such a naive way of thinking through all this.
 
I actually think Ubisoft will be snapped up by ms also…they have a very long working relationship with ms and a strong pc focus which would be perfect for gamepass
I'm not sure Ubisoft IP is strong enough.

It's only really AC that stands out. Far Cry feels like it's on life support. Pretty generic publisher these days.
 
This is a massive gamble as far as I'm concerned. If you have to spend 77 billion to compete, your not really competing. Xbox has barely if ever turned a profit in 20 years, and has consistently bin in third place in the gaming pecking order. They are now 77 billion in the hole. Gonna be decades before they see any return on this investment.

That's a long time in the fickle gaming market and Phil and Xbox are under enormous pressure to deliver top tier sales results. This could implode. What happens if cod implodes like guitar hero and Tony hawk before it?
MS didn't lost anything because that 77 billion is add to Microsoft value. If yo don't spend fucking trillions of dollars you have you will not make more trillions.
They made smart move to aquire Activision/Blizzard in right time when their stock is at lowest with many problems. That was smart move to aquire big publisher in right time
and still make good games & vastly expand gamepass library and subscription. Till end of this generation they will have more then 50 million subs on GP.
50 million subs is damn serious money at 10$ per month.
 
What would Sony do if it was reversed? They'd be locked down and taken off ms store already.
Also $70 and $10 upgrade path.
Oh thanks heaven for generous Microsoft! I hope they buy everyone just because Sony could be potentially, maybe, hypothetically, in theory much worse.
 
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Normal game prices max out at 70, so not sure why it's now 80 dollars per game. And sales happen often. How is having a pretty profitable software company that people are more than happy to pay for not a "good vision"? How is spending dozens of billions of dollars (where they will never recoup the costs) to acquire old declining companies "visionary"? People are apparently blinded by dollar amounts.

How is MS playing Chess while Sony is playing checkers? Again, just throwing around platitudes with no reasoning to back up the statement doesn't mean anything. This, on the same day when we have people linking to IGN articles saying "It's now a content battle!" when Sony and Nintendo still have more and better content. CoD is not going to shift the industry dynamic, even if it does go exclusive. It's aways been a content battle, that's the point. Thats what Microsoft hasn't been focusing on. And the argument that they are now by buying all this stuff ... it doesn't hold water IMO and here is why. Let me ask people, what would you rather have ... All the stuff that has been purchased so far? Or MS to fund 10-20 brand new, visionary, IPs that are industry leading on a level of a naughty dog game, or Nintendo games, and completely exclusive to Xbox. What if MS DID do that, and Sony had bought Zenimax and Activision. I would bet anyone here a lot of money that the MS diehard response would be "Haha, we have all the great new stuff, you can HAVE all that crap I played 10 years ago!" There is no way in hell anyone on the Xbox-only side would want the situations to be reversed in that scenario, and for good reason. I want to see just one .. just one game from MS that is completely original and on the level of Mario, Zelda, the "Ico Series", the God of War series, the Ratchet series, Uncharted, The Last of Us, and I am sure there are more. I can't think of anything that MS has done on that level. And we gamers just got, yet again ... Halo and Forza, after a decade of being criticized as a Halo/Gears/Forza box.

Microsoft has a lot of IP with Zenimax and Activision for sure. How much of it is actually current and being actively developed though? Nintendo and Sony also have a ton of IP that is basically dormant. Game development doesn't just happen out of thin air. I remember how furious Nintendo fans were (including myself really) when Nintendo sold Rare to MS. Look at all the hit IPs they acquired then. It seemed like we were going to get crazy next-gen versions of all the Rare games that were so great on N64. And look what happened. Rare is a shadow of it's former self. Yes Sea of Thieves has seemingly achieved some success, but Rare was a force in the SNES/N64 days. No one cares about them at all today in the same way.I think there are more games on the Rare Replay collection than Rare has made since being acquired. Kinda sad. And thats why past performance does not indicate future results.

The possibilities are endless for everyone in the games industry. Imagination and creativity are more important for the future than a treasure chest of decades old IP. I'd actually say by relying more on older franchises your possibilities are more narrow and defined. It's the new and unseen that has "endless possibilities." Again, this is not something MS has ever demonstrated a real knack for nurturing.

As always, the proof will be in the pudding. I.e. the games that get released. It's about games and only games. Not acquisitions, not sub services, not gimmicks.

Games.
This is such a bullshit

"what would you rather have ... All the stuff that has been purchased so far? Or MS to fund 10-20 brand new, visionary, IPs that are industry leading on a level of a naughty dog game, or Nintendo games, and completely exclusive to Xbox."
This isn't a case of "You spend 70 billion on Activison Blizzard OR fund 10-20 brand new visionary IP's" Because it does not work like that. If chance to buy ActiBlizz did not occur, Microsoft wouldn't write a cheque. They would chug along with 23 XGS + Bethesda studios.

This purchase makes so much sense for Microsoft. It gives them chunk of Asia market thanks to Blizzard, it gives them entry to smartphone games thanks to King, it doubles their workforce in terms of first-party output. It literally gives them solution to many of weakpoints. But let's not pretend that it is at the expense of everything else. Microsoft still organically grows their current studios (mainly Obsidian, Playground Games, Ninja Theory, ZeniMax Online, Machine Games etc.), they are still working on new IP's with external development teams (Project Dragon with ioi, Contraband with Avalanche and many more) and they are still staffing The Initative.

Hell, i would even say, that The Initiative is primary example why it is better to buy established studio instead of creating new from ground up. Because Initiative was formed in 2018 and we still don't have a game from them (Perfect Dark is supposed to come out in 2023). Yes, COVID pandemic was one of the reason why they had problem staffing up and had to bring Crystal Dynamics for production, but it just shows you why.

I'm not even going to touch Rare, because you clearly don't know anything about situation. Yes, Rare was a golden child of Nintendo in SNES/N64 days. But saying that "Sea of Thieves achieved some success" is understatement at best. It is their most successful game by a huge margin. Like it's not even close.

And there is also a case of better Acti Blizz. Sexual harassment cases aside, Blizzard was pressured by Kotick and co. to release games faster and to have all of their games megahits. That pressure will probably lower after purchase, because Blizzard won't be solely responsible for Xbox's performance indicators. So maybe Blizzard can finally go back to the old ways (minus sexual harassment) and make games that are industry leading, but with their own pace. And there is also the case of yearly Call of Duty games. With Game Pass there is literally no point of releasing Call of Duty games yearly, especially when you consider live service aspect of games today. You can release one COD per two years, stretch the support of those games, but mainly you can unshackle all those support studios like Toys for Bob, High Moon, Vicarious etc., so they can make their own games. There are plenty of IP is Xbox/Zenimax/ActiBlizz portfolio they could use. And hell, you can even allow one of the core Call of Duty studios (Infinity Ward, Treyarch, Sledgehammer) to branch out and make other games. If you stop releasing Call of Duty every year and let for example Sledgehammer out of Call of Duty mill, you can still have Infinity Ward and Treyarch making Call of Duty's but in 4 years dev cycle which is plenty enough to make some interesting games.

So outside of "will Call of Duty be on PlayStation" I really don't see many downsides of this deal. Workers will probably have better time developing games thanks to ActiBlizz management leaving, studios will probably have more creative freedom, Blizzard can find it's identity again and especially it does not invalidate any other aspect of Xbox business. There will still be new IPs and existing IPs from other studios, there will still be external partnerships through XGS Publishing, there will still be Game Pass and Microsoft will still release all their games on consoles, PC and Cloud. Activision Blizzard deal will just accelerate growth.
 
I would buy one in the summer anyway. But buying everything out is not the solution.
I hope i am wrong but only time will tell
Kind of Agree.
Buying all the consoles isn't an option for everyone.

I followed Sony because they seem to have the only proper console with a semblance of support for the physical medium, but should they fail, I won't try another console.
What I'll do instead is focus more on PC. It's the only platform where all games eventually end up in, through legal means or otherwise. If I am to go Digital anyway, I might as well go where the games are cheaper, modable, more available, with better interface, less censored, more preservable and with bigger potential.

Now I'm not such a big fan of Blizzard games any more, mostly because I believe that this isn't the same Blizzard we once loved, but Once a Dev go first party, they usually become more gamer friendly so we might see an improvement there.
What I lament, is that now Microsoft owns Spyro, Crash and Tony Hawk, that are benchmarks of the Playstation.
 
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