Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


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This randomly showed up on my twitter feed. LOL.


Just browsed through this account and it's 100% a bot.

A Reading fan from Germany, with a stupid trying-to-be-a-real-name handle like that.

All of its tweets are just it spamming this reply to different Xbox super users individually, over and over. And then other similar advertising tweets.

It retweeted a similar post from an American who's emailed the CMA talking about his dollar savings. That's the level of intellect from some of the actual people responding (not bots). Why would the CMA care about an American's view?
 
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I wonder if, when this blows over...either way...do we then get an industry focusing on games or does it just turn into...who buys who next...etc.
 
wasnt zenimax having financial trouble? their games werent selling like they used to. And bethesda alone cant put out amazing games nonstop.

Sony should have snatched it, while they were in the market.

Zenimax is the 1 studio, which Sony would have benifited massively from. Bethesda with open world, Id with shooter, Arkane with crazy unique games. Still suprised Sony let MS buy them.
Yeah, but Sony does not have the money for it, and MS has. When the Xboxdivision did not had the money of MS behind it, they could not buy does publishers, no way.
 
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Just browsed through this account and it's 100% a bot.

A Reading fan from Germany, with a stupid trying-to-be-a-real-name handle like that.

All of its tweets are just it spamming this reply to different Xbox super users individually, over and over. And then other similar advertising tweets.

It retweeted a similar post from an American who's emailed the CMA talking about his dollar savings. That's the level of intellect from some of the actual people responding (not bots). Why would the CMA care about an American's view?
Bot farming is an actual business, which big corporation benfit massively from.

Its why its bad to have open public discusion for purchases like these. MS can essentially hire a troll/bot farmers and use it to their own advantage.
 

UK Regulatory Board Is Asking Public Opinion On Microsoft's Activision Blizzard Proposal


The United Kingdom's Competition and Markets Authority (CMA) is still weighing the industry costs and benefits of approving the $68.7 billion Activision Blizzard acquisition deal proposed by Microsoft, and now it is opening the floor for comment by the general public. As reported by GamesIndustry.biz, the government authority on October 20 posted a lengthy explanation of its role in the proposed acquisition deal on a UK government Website,


Microsoft had scored a big win early in the month, as a regulatory board in Brazil approved the acquisition with no restrictions, but the company's initial pitch to the CMA in the United Kingdom was met with some initial concerns. The move by the CMA this week opens the floor to anyone who would like to weigh in on the topic, although the authority has noted it will not likely have the time or resources to issue a response to every individual concern it receives.

As per the government Website, the agency is only looking at three "theories of harm" that its members are concerned may be brought about by approving the acquisition. Those theories center on potential negative market effects, which could include damage to competing consoles, game subscription services, and cloud gaming. "The CMA can only look at the effects of the merger that are related to a loss of competition," the Website clarifies. The posting on the Website comes just a day after Microsoft issued to the CMA a response that the most profitable intellectual property it seeks to acquire, the Call of Duty franchise, wouldn't be able to go on its Xbox GamePass service "for a number of years" due to pre-existing agreements with top competitor Sony PlayStation.
Additionally, the Website provides a handy info graphic explaining where the CMA currently sits in its process.

merger-investigation-Cropped.jpg


The purpose of the current stage of the investigation is for the authority to build on it's first phase and "gather more evidence from the merging businesses and others to investigate potential issues with competition that could arise as a result of the merger." Once the second phase has been completed, the CMA will move on to analyzing its evidence, producing its provisional findings, and issuing a final report.
Those who wish to offer commentary to the CMA may contact it at microsoft.activision@cma.gov.uk, although the authority requests that anyone who issues such an e-mail does so only after thoroughly reading through its informational Website and the documents on its related investigation page.

Just finished my one hundredth email. I'll keep going until my fingers bleed.
 
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Just finished my one hundredth email. I'll keep going until my fingers bleed.

Trying to decide between typing these on a vintage typewriter or going the classic paste and cutout letters route. I'll work in a lot of tea and telly references so that they think I'm British.
 
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Those theories center on potential negative market effects, which could include damage to competing consoles, game subscription services, and cloud gaming. "The CMA can only look at the effects of the merger that are related to a loss of competition,"
Consoles wont be affected, as there are more games than just call of duty. Plus COD cant be exclusive, as that game is heavily dependant on communities. without it, the MP might diminish hard, which can impact the game.

For game subscription, Sony is using marketing tactics, to hinder gamepass. Sony has every right for that marketing, but the consequences of that action, affects gamepass growth. COD alone wont make it bigger, since other games are needed for the service.

Cloud gaming is at baby step. as GHG GHG said alot about cloud gaming, it needs alot of iron, in order to work good. Activision purchase wont accelerate that.

MS lawyers would dismantle those arguments easily, as they do have hard copy evidence.

CMA needs to look at other avenue. Such as marketing advantages. Owning COD means MS can essentially gain marketing rights for certain big games, which can change the tide, like what happened during x360.
Other avenue is power position. Since COD has a big presence in gaming, MS would have big advantage, when making deals. Before MS had to deal with userbase. But COD can bypass that. In essence, MS can negotiate with big publishers like take 2, Ubisoft and EA for future parternship, which can negetively affect Sony.
 
@Bernd Lauert couldnt control himself as usual. the hammer got him.
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I dont know why people cant put their plastic console aside.
Every time someone on my ignore list gets perma'd, i feel a great sense of satisfaction. I am very tolerant of fanboys because I legitimately believe they make forums fun, but some guys just make it their mission to defend every single fucking move made by their favorite first party company. Notice how we dont have any Ubisoft, EA and Activision fanboys. Just MS, Sony and Nintendo. It's a sad sorry state of affairs and it's shocking these people lack any kind of self awareness. If only they could see that no one respects them because of their blind fanboyism.
 
Ezekiel_ Ezekiel_ has been quiet all day, not a single laugh emoji on my posts.

He's probably neck deep in making fake email accounts to submit his 'concerns' :messenger_neutral:
At least we're gonna get a break from Ezekiel_ Ezekiel_ 's laughing smileys as he's busy making 2000 fake mail adresses to spam the CMA.

Thanks for the reminder guys, email sent.

I'll be back with :messenger_tears_of_joy: emojis in full force, my brothers.

I might even mix it up with some :messenger_heart: from time to time.

Sorry about Bernd Lauert

Yours truly,
 
Love the opening line!

I want to begin my remarks by offering thanks to your organization and its members for your diligent efforts to ensure the betterment of consumers in the United Kingdom and, indeed, around the world.

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You are addressing a Lord, sir.

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At the start of this console generation, I decided to purchase an Xbox Series X over a PlayStation 5, having determined that I preferred the value proposition offered by Microsoft's brand as an entry point into this generation of gaming. I anticipate that I will also purchase a Playstation 5 before the end of the current generation.

Are you sure thats your only reason Steve?
Steve is a lifelong Xbox and PC gamer from Cleveland, Ohio.

With a total combined install base of 150 million+, compared to Xbox's 60-70 million
Well looks like this guy got the PR mail. Dont know where they all are getting their numbers from.

Absent such agreements, I would have been able to play games such as Final Fantasy 7 Remake, Bloodborne, and Marvel's Spiderman on my Xbox.
Dude doesnt know jack shit about these games. Bloodborne and Spiderman are first party games, Sony didnt pay to keep these off Xbox. Acutally it was also MS that didnt want to create a Spiderman/Marvel game for their system.

This reads more and more like a PR statement.
 
At the start of this console generation, I decided to purchase an Xbox Series X over a PlayStation 5

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That's interesting Steve, seems like it was a tough decision for you, let's take a look at your bio:

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No PSN ID? Lifelong?


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It's the constant lying and quoting the party line (only 60m Xbox's in circulation compared to 160m PlayStations :messenger_tears_of_joy:) that bring about legitimate concerns about astroturfing from Xbox.
 
Aren't the numbers meant to be representative of the last generation totals + current? I.e. people who can still purchase new games today?
 
Aren't the numbers meant to be representative of the last generation totals + current? I.e. people who can still purchase new games today?
Not really since PS4s lifetime sales reached 117.2 million in march this year. That would put PS5s sales at already 32.8., which obviously is not the case. Even Tom Warren cant explain the numbers MS pulled out of their ass.
 
Not really since PS4s lifetime sales reached 117.2 million in march this year. That would put PS5s sales at already 32.8., which obviously is not the case. Even Tom Warren cant explain the numbers MS pulled out of their ass.

Plus the had to put a little + after the made up 150m, insinuating it could be any number higher :messenger_tears_of_joy:
 
Not really since PS4s lifetime sales reached 117.2 million in march this year. That would put PS5s sales at already 32.8., which obviously is not the case. Even Tom Warren cant explain the numbers MS pulled out of their ass.
Hmm...can't imagine that they're throwing darts at a wall. Maybe they are, just can't think of a reason.

As if to say the numbers we know to be accurate (117 vs ~50?) aren't good enough to stress the disparity.
 
Hmm...can't imagine that they're throwing darts at a wall. Maybe they are, just can't think of a reason.

As if to say the numbers we know to be accurate (117 vs ~50?) aren't good enough to stress the disparity.
The CMA said MS's projections for other things weren't accurate (basically they were embellishing in their favour), whilst Sony's were.
 
I mean to say the "real" numbers are still a significant difference, you gain nothing by +/- it's already fugly for them.
For the same reason they said Wolverine is coming out next year in their list wars or that 'Azure' gives them nothing. Disingenuous self depreciation.

Exaggerating and downplaying everything that makes them look like some underdog. If they were to use real install bases, ones which take into account people upgrading midgen and next gen (current gen) they will find that install bases who buy games aren't as bad as they are making out. Especially in the UK and US.
 
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For the same reason they said Wolverine is coming out next year in their list wars or that 'Azure' gives them nothing. Disingenuous self depreciation.

Exaggerating and downplaying everything that makes them look like some underdog. If they were to use real install bases. Ones which take into account people upgrading midgen and next gen (current gen) they will find that install bases who buy games aren't as bad as they are making out. Especially in the UK and US.
All I'm saying is I'm having a hard time with Microsoft picturing CMA headquarters reading 150 vs 60 million and saying "wow, let's push this through" against 120 vs 60 and "well...that seems like close competition, we better intervene here".

I'm sure it's really not the thing that's difficult for them to fact check.
 
All I'm saying is I'm having a hard time with Microsoft picturing CMA headquarters reading 150 vs 60 million and saying "wow, let's push this through" against 120 vs 60 and "well...that seems like close competition, we better intervene here".

I'm sure it's really not the thing that's difficult for them to fact check.
I'm not sure why they are not being honest with the CMA when they should but there is a lot of things they aren't being completely sincere on and should know better.
Maybe it was to suggest that there are more PS5 sales than there actually are for their models of no harm to work.
 
The CMA said MS's projections for other things weren't accurate (basically they were embellishing in their favour), whilst Sony's were.
I didn't think they explicitly agreed with Sony's model, but did say this about MSFT/ABK's financial modelling.

"182. The CMA believes, however, that the methodology underlying the Parties' incentives analysis, and the data inputs on which it is based, may be flawed or incomplete, and that the approach to estimating the critical diversion ratio is not likely to be accurate. In addition, the CMA considers that the number of gamers that would switch to Xbox if Microsoft made ABK's content exclusive could be significantly higher than the Parties predict, given the importance of ABK's content to gamers, which again would make the model inaccurate.

183. First, the Parties' model is likely to understate the benefits to the Merged Entity of withholding CoD from PlayStation:


......

185. Third, the CMA considers that the methodology chosen by the Parties to conduct their analysis does not represent a standard approach to estimating a critical diversion ratio. The complex methodology used by the Parties appears to depend heavily on the assumptions listed above rather than to reflect the relative profits which would be gained in the downstream market and lost in the upstream market from foreclosure"

The important part in the CMA phase 1 document being that the model is non-standard, which certainly needs lots and lots of justification, if to be accepted.
 
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