Thanks for the correction. A great gaming PC is precisely an example of owning multiple platforms so as to not limit your options. I shouldn't have said just console, as I really don't see Xbox as limited to consoles. Xbox also means PC and has ever since Xbox Play Anywhere.
I definitely also agree with the point that I wouldn't go so far as to say Xbox is weak because it's not true. It's just that even thinking Xbox is in a great position, I still think it can make real good use of an extra boost or edge. I believe the industry needs for it to get even stronger and more competitive than it already is next to PlayStation. That's not to say that if Xbox were to stay exactly where it is today with the current trajectory for big game releases and game pass day one releases, not factoring in Activision Blizzard as part of Xbox in the equation at all, Xbox as a brand will somehow be in trouble. That's not what I'm saying at all, but I feel the industry needs an even stronger Xbox than what I feel is an already strong Xbox for long-term industry viability reasons.
I see acquisitions like Bethesda and Activision for Xbox as game industry checks and balances. Sony more or less built its empire the same exact way, just in smaller bites. But they were bites at the acquisition pie nonetheless bankrolled by Sony's own extensive financial resources that were well above what their competition could achieve. People forget because Microsoft is such a large and valuable company that Sony is also a company with historically deep pockets who has almost certainly wielded that as a clear advantage against its competitors for decades. Sony's money has been every bit as instrumental to playstation's success as its marketing, partnerships, and game development efforts, all of which took serious money to do at the level Sony has been doing it. Publishers are nothing more than groups of studios with centralized leadership. The industry has also changed dramatically in ways (as a direct result of competition) that Microsoft must adapt to.
It isn't as easy to follow Sony's path to success where there was a lot less direct competition for a lot of the games Sony received as defacto exclusives from 3rd parties back in the day, all the while having less direct threats as they slowly remove important development studios off the map by way of acquisition. Microsoft can't afford to take as long building as Sony did back when it was far easier for Sony to just pick off whatever they liked whenever. 3rd party guaranteed exclusives for Playstation built Playstation to the monster it is today. Without those 3rd party exclusive hits in the ps1 and ps2 days, playstation isn't what it is today, even with its first-party successes. Not every game was a monster like GTA 3 or San Andreas, but they didn't need to be. The lineup of amazing games that were available to Playstation only or enjoyed periods of timed exclusivity on Playstation are all well known. Metal Gear Solid, Final Fantasy VII, Dragon Quest VII, Tekken, Resident Evil etc.
With Activision, I don't believe it to be just about the IP that Xbox will get, but the studios, the tech and the tools, and the raw talent and manpower that comes with Activision Blizzard. Then there's the financial side. You might say, "why should a fan care about that?" And the answer is simple: the more money coming Microsoft's way from these gaming investments, the better Xbox and Game Pass is likely to become. Even if it doesn't materially become better, it at least makes the interesting things they're doing with Game Pass a whole lot more sustainable long-term. This should not be confused to mean I already believe they can sustain it long-term, but it doesn't hurt for it to become easier.
For example, more than a few times people have rolled their eyes whenever Phil said that their biggest (or one of their biggest) motivating factor for this purchase was tied to King and mobile. People laugh that off to this day. However, not too many understand just how much money the mobile side of Activision Blizzard is bringing in for the company. The first half of 2022, King on mobile generated more money than either blizzard or activision.
$1.36 billion for king vs $1.31 billion for Activision and $601 million for Blizzard.
Now when you completely separate console and PC vs mobile, mobile beats console and PC combined.
$1.63 billion for mobile vs $1.59 billion for console and PC.
So yea, I like the idea of what Microsoft is doing. Now should they attempt to acquire another huge publisher after this, then they would seriously be pushing their luck, but I don't see another couple of big studios as being off the table. I personally see Microsoft getting all studios and IP square sold to Embracer. I also certainly don't see Japanese publishers as off the table, but they're not touching a Ubisoft/EA/Take Two after Activision.