Their goal was to sell the XBOX console. However. in comparison to their closest rival, and previous iterations of their own hardware, they failed to achieve that goal.
They've pivoted to GP for PR purposes because of said trouble moving consoles and software/ip.
But yet you're suggesting a service, which only brings in a total of
15% of XBOX gaming revenue, is their goal? You gotta stop copy pasting and regurgitating resetera posts and form your own opinions. Or it becomes difficult to converse with you.
Microsoft’s Xbox Game Pass service is profitable and accounts for about 15 percent of the company’s overall Xbox content and services revenue.
www.engadget.com
You seem more concerned with XBOX "winning" than the process that most here are watching play out. Even if that "win" foregoes 85% of XBOX revenue.