Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


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Probably trying to hide him until he retires and causes no more damage. Sign a few bar and pie charts for a lucky few staff.

What Xbox fans thinks of Jim Ryan, is 100% what Brad Smith is.
Jim Ryan doesn't come close to this guy.

This guy eats politicians for breakfast.

Lets just say, he is mini Bill Gates.
 
Microsoft to showcase at No 10 as Activison ruling lands
Microsoft has been invited to showcase its products in 10 Downing Street on the same day that its $75bn takeover of games-maker Activision faces being blocked by British competition watchdogs.

Sky News has learnt that the technology giant is among the companies due to attend an event organised by UK Interactive Entertainment (UKIE), the industry body on April 26 - the same day as a Competition and Markets Authority (CMA) statutory deadline to deliver its Phase-2 verdict on the Activision deal.

One City source said there was "bemusement" at the confluence of the two events, and said a CMA decision to reject the deal would be "damaging" to Microsoft's relationship with the government.

They added that Microsoft faced "embarrassment" at being inside Downing Street if the CMA's ruling went against the company.

Last month, the CMA said it no longer believed there would be a "substantial lessening of competition" in the games console market - where Microsoft has a big presence with its Xbox product - if it bought Activision, which makes the Call of Duty franchise.

This was a reversal of the CMA's earlier stance, and was reported as a major boost to Microsoft's hopes of seeing the deal approved.

Industry insiders said, however, they still believed there was still a "meaningful" risk of the CMA blocking the takeover altogether.

Microsoft said in a statement that it "appreciate[d] the CMA's rigorous and thorough evaluation of the evidence".

"This deal will provide more players with more choice in how they play Call of Duty and their favourite games."

One insider said it was possible that the CMA ruling would be announced prior to the day of its statutory deadline.

Downing Street did not respond to a request for comment.
 
Ya'll need to pull over and figure out what that stink is. Did you guys let Topher Topher out of the trunk? I think he might be dead. Or is that just how he smells?
Living Seth Meyers GIF by Late Night with Seth Meyers
 
Still doesn't matter as long as their large scale moves doesn't constitute an SLC.
I disagree. The wealth they both have influences the type of moves they can make in the market and how much leverage they have. These large-scale moves can allow a company to do things later that can lead to a situation that might not be good for consumers. If they are simply judging it based on ONLY the current position in the market then I think that is short-sighted. You are welcome to disagree.

It certainly isn't a story of 'poor little Sony' like you lot depict.
I wasn't, but I know what you are attempting to do here, and I'm not going to bite. Sorry! The difference in wealth between the two companies isn't a secret. It is just a fact.

Biggest inaction on their part was letting their first party pipeline to stagnate.
Now they're investing heavily to fix this and you're complaining.
Wasn't complaining. Take the time to actually read what I was saying.

I've never said they were out to protect Sony. The way I see it, Lina Khan and her folks don't like big acquisitions and are deeply suspicious of Big Tech.
Ok, good for you? I didn't quote you... lol (edit: given how this conversation has been going, I feel it important to clarify, I did not quote you in the post you used to jump into this conversation with me.)

I do think you're showing much more concern about this than I am 😃
Lol. Sure sure. You jumped into a conversation that I started with someone else. You've tried to apply what I said to him, towards yourself as some sort of a gotcha. :D
 
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again. i am not talking about you.

i am talking about the whole picture; the market behaviour.

Game Pass in its current state, is not in the position xbox and consumers expected to be.

The service provides me with tremendous value. As a consumer, I'm perfectly happy with it.

Xbox would have hoped for faster growth, but that's probably what we see when the first party AAA pipeline starts delivering.

What Xbox fans thinks of Jim Ryan, is 100% what Brad Smith is.

Brad Smith is President of Microsoft as a whole. Not just gaming side.
 
exalcty, that is the value of a sub-service. (weird,small, out of your wheel house) games.

and even you are pointing out another fucked up issue:

consumers see a $40 game as a lesser product; the irony.


That is my point.


to you.

i am not talking about individual behaviour.



Because of expectations.

again:

Phil Spencer/Xbox sold game pass with the promise of "First Party Day One Games"

what is the expectation...we are taking about Xbox (Play Station's direct competitor backed by a triple trillion dollar company with 20+ years in the industry)?


answer: AAA games.


look for the narrative IF redfall is a 70 on meta...



I am not talking about financial viability.

1 AAA game is more valuable than 1000 Indies:
uPldgDz.jpg

i asked this and no one gave me an answer:

why, if Game Pass is such an amazing value is not having anattachement rate of closer to 90% of its install base?

because you need those AAA games. those are the ones that are going to drive up subscribers.

but those AAA games take longer to make and are far more expensieve to produce...if you dont deliver.....your brand, your product, your sevice is going to suffer...and we are seeing this in real-time.
I don't think there's a market for it like Netflix or Spotify in that the consumption models are different enough to be meaningful.

I personally think GP is great. Then again I always like having games available if I want.

My anecdotal evidence that GP may not be for everyone:
- one friend told me they couldn't possibly play all those games and so wasn't interested at all.
- another just plays a handful of games like Fortnite and Destiny 2. I showed them the catalog and they basically said "that's nice".
- my son doesn't use it and would rather I drop him the sub money as steam currency so he could buy or save up for things he wants to play.
- the most interesting one was a friend of mine that said games are like books and that you spend so much time on one that having an all you can eat subscription seemed wasteful. Audible's model with a credit per month came up as an easier model to consume. I explained that it was probably more restrictive than GP but they didn't care. It was more about perceived value of making a choice and committing to it.
 
I don't think there's a market for it like Netflix or Spotify in that the consumption models are different enough to be meaningful.
i was refererencing the driving force for subscrition growth which needs AAA/blockbuster/zeigtest content.

Squid Game, Wednessay, Stranger Things so on and so forth.

no only because of the marketing push but because people talk about it: "You need to see this show", memes and virality on social media, awards and prestige play a role as well.

I personally think GP is great. Then again I always like having games available if I want.

My anecdotal evidence that GP may not be for everyone:
- one friend told me they couldn't possibly play all those games and so wasn't interested at all.
- another just plays a handful of games like Fortnite and Destiny 2. I showed them the catalog and they basically said "that's nice".
- my son doesn't use it and would rather I drop him the sub money as steam currency so he could buy or save up for things he wants to play.
- the most interesting one was a friend of mine that said games are like books and that you spend so much time on one that having an all you can eat subscription seemed wasteful. Audible's model with a credit per month came up as an easier model to consume. I explained that it was probably more restrictive than GP but they didn't care. It was more about perceived value of making a choice and committing to it.
yep. is not a slam dunk. is a very competitive and demanding medium
 
Jokes aside, what a leader that man was (and still is as evidenced by his results at other organisations since).

He would never do something so low.

Xbox faithful might have a hard time squaring up his leadership with their current stance on Sony's timed 3rd party exclusivity. Watching them twist themselves into knots would be:

GiantSimplisticAnteater-size_restricted.gif
 
It would certainly be momentous to block a vertical merger from the last place competitor at the behest of a market leader. It just wouldn't be logical or follow previous precedents. I don't think the CMA wants that notoriety.

There has never been a good argument how consumers would be harmed and the loudest complaints have come from the company that sold 600% more consoles than last year and have a borderline monopoly in the console market especially since they pushed to exclude Nintendo. There is no divesture argument that makes any sense when there is no console SLC.
It is this type of deluded idea ,that the CMA somehow cares what people think is why I can still see them having CoD divestment as a remedy to still let Microsoft buy Blizzard and King.

When they blocked 0% market share player in CPUs (Nvidia) from buying essential market input ARM at the reasonable behest of Apple, Google, Intel, etc because it would potentially distort and lessen competition it doesn't really matter how you try to frame this acquisition for Microsoft.

Xbox's market share in the CMA's primary area of interest (the UK) is nearly 50% and they have 90% of Cloud gaming and 95% of the gaming platform OS for PC, and most of the Cloud gaming OS market too IIRC.

The CMA will be well aware that Xbox's position in gaming - in the world - is of their own failings,, and PlayStation's - Nintendo, etc - are in their place on merit. In the UK we have an actual law against bait and switch sales tactics - via door-to-door selling - which gamepass is intentionally setup to use that same tactic and the CMA will recognise that too. Microsoft's end game is to extract more money from gamers - and the game audience is largely static for high-end gaming - so the SLC is that prices will rise from this purchase as Microsoft absent of natural market forces of PlayStation vying for CoD marketing will be able to charge what they like, and that is the argument you willingly ignore against the $2T company failing to make compelling games to win market share, but is still grabbing them through anti -competitive strategies.
 
It is this type of deluded idea ,that the CMA somehow cares what people think is why I can still see them having CoD divestment as a remedy to still let Microsoft buy Blizzard and King.

When they blocked 0% market share player in CPUs (Nvidia) from buying essential market input ARM at the reasonable behest of Apple, Google, Intel, etc because it would potentially distort and lessen competition it doesn't really matter how you try to frame this acquisition for Microsoft.

Xbox's market share in the CMA's primary area of interest (the UK) is nearly 50% and they have 90% of Cloud gaming and 95% of the gaming platform OS for PC, and most of the Cloud gaming OS market too IIRC.

The CMA will be well aware that Xbox's position in gaming - in the world - is of their own failings,, and PlayStation's - Nintendo, etc - are in their place on merit. In the UK we have an actual law against bait and switch sales tactics - via door-to-door selling - which gamepass is intentionally setup to use that same tactic and the CMA will recognise that too. Microsoft's end game is to extract more money from gamers - and the game audience is largely static for high-end gaming - so the SLC is that prices will rise from this purchase as Microsoft absent of natural market forces of PlayStation vying for CoD marketing will be able to charge what they like, and that is the argument you willingly ignore against the $2T company failing to make compelling games to win market share, but is still grabbing them through anti -competitive strategies.
Part of me wonders if they plan to block it over Cloud and dropped the Sony stuff to pre-emptively neuter PR responses about competition / protecting Sony. I am not getting my hopes up. But I hope EL has some extra bandwidth on reserve if it happens. Cause this place will go bonkers.
 
Part of me wonders if they plan to block it over Cloud and dropped the Sony stuff to pre-emptively neuter PR responses about competition / protecting Sony. I am not getting my hopes up. But I hope EL has some extra bandwidth on reserve if it happens. Cause this place will go bonkers.
If the deal gets blocked, I could see the industry tipping the hat to gaf with retro level sign-ups.
 
In the UK we have an actual law against bait and switch sales tactics - via door-to-door selling - which gamepass is intentionally setup to use that same tactic and the CMA will recognise that too.
Explain how GP is a bait and switch tactic. Do customers sign up believing they will access a specific list of games, only to find a different one once they join?

The rest of your post isn't any better but this really stands out as complete nonsense.
 
Explain how GP is a bait and switch tactic. Do customers sign up believing they will access a specific list of games, only to find a different one once they join?

The rest of your post isn't any better but this really stands out as complete nonsense.
I assumed he meant the pricing structure will throw a lot of early supporters a curveball or two down the road. Not a classic bait and switch as I define the phrase though (same as you).
 
Explain how GP is a bait and switch tactic. Do customers sign up believing they will access a specific list of games, only to find a different one once they join?

The rest of your post isn't any better but this really stands out as complete nonsense.
In UK selling, bait and switch is considered making an offer for goods or services at one price, with the goods or services ending up not as described for the price - typically leading to necessary addons at vastly higher price than the original deal - or offering goods & services at a too-good price, only to switch out the price later - once someone is committed by lack of options to step away or contractually - leading to paying more than the deal that was advertised.

The long play for gamepass is to charge more and offer significantly cheaper content as the +10year case study of the Netflix business model shows, the difference being that TV has many avenues for getting content as it isn't tied to technically complex - possibly bespoke hardware - whereas if consoles and B2P disappear to subs and streaming, there is no going back
 
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In UK selling, bait and switch is considered making an offer for goods or services at one price, with the goods or services ending up not as described for the price - typically leading to necessary addons at vastly higher price than the original deal - or offering a goods & services at too-good price only to switch out the price later - once someone is committed by lack of option to step away or contractually - leading to paying more than the deal that was advertised.

The long play for gamepass is to charge more and offer significantly cheaper content as the +10year case study of the Netflix business model shows.
Leaving aside the obvious fact that the price of GP has never gone up ever in the five years since it launched, a price increase wouldn't be considered a bait and switch tactic as long as it isn't retroactive and doesn't change what was agreed during the initial sale.

To my knowledge there has never been a case against a subscription service for going up in price, despite this happening fairly often (except GP).

You could make a case in the event of people buying yearly subscription plans due to games being advertised as coming to the service, and those games then being delayed or cancelled. I'm not sure it would work though as the misleading needs to be intentional to be considered bait and switch.
 
In UK selling, bait and switch is considered making an offer for goods or services at one price, with the goods or services ending up not as described for the price - typically leading to necessary addons at vastly higher price than the original deal - or offering a goods & services at too-good price only to switch out the price later - once someone is committed by lack of option to step away or contractually - leading to paying more than the deal that was advertised.

The long play for gamepass is to charge more and offer significantly cheaper content as the +10year case study of the Netflix business model shows.
It is this type of deluded idea ,that the CMA somehow cares what people think is why I can still see them having CoD divestment as a remedy to still let Microsoft buy Blizzard and King.

When they blocked 0% market share player in CPUs (Nvidia) from buying essential market input ARM at the reasonable behest of Apple, Google, Intel, etc because it would potentially distort and lessen competition it doesn't really matter how you try to frame this acquisition for Microsoft.

Xbox's market share in the CMA's primary area of interest (the UK) is nearly 50% and they have 90% of Cloud gaming and 95% of the gaming platform OS for PC, and most of the Cloud gaming OS market too IIRC.

The CMA will be well aware that Xbox's position in gaming - in the world - is of their own failings,, and PlayStation's - Nintendo, etc - are in their place on merit. In the UK we have an actual law against bait and switch sales tactics - via door-to-door selling - which gamepass is intentionally setup to use that same tactic and the CMA will recognise that too. Microsoft's end game is to extract more money from gamers - and the game audience is largely static for high-end gaming - so the SLC is that prices will rise from this purchase as Microsoft absent of natural market forces of PlayStation vying for CoD marketing will be able to charge what they like, and that is the argument you willingly ignore against the $2T company failing to make compelling games to win market share, but is still grabbing them through anti -competitive strategies.

By your definition, every sub service from Sky, Spotify, Apple Music, Kindle Unlimited, Amazon Prime etc are 'bait and switch' plays.

Looks like the CMA of your dreams is going to be tied up to 2040 investigating all these dastardly sub services 😂
 
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By your definition, every sub service from Sky, Spotify, Apple Music, Kindle Unlimited, Amazon Prime etc are 'bait and switch' plays.

Looks like the CMA of your dreams is going to be tied up to 2040 investigating all these dastardly sub services 😂
I don't know if you chopped it down or if he edited it after, but his first post actually ends with:

", the difference being that TV has many avenues for getting content as it isn't tied to technically complex - possibly bespoke hardware - whereas if consoles and B2P disappear to subs and streaming, there is no going back"

The hardware making it hard to go back if the price skyrockets is what makes the situation different from all of the others you listed. But again, I don't know if you ignored the difference or if it was added later.
 
I don't know if you chopped it down or if he edited it after, but his first post actually ends with:

", the difference being that TV has many avenues for getting content as it isn't tied to technically complex - possibly bespoke hardware - whereas if consoles and B2P disappear to subs and streaming, there is no going back"

The hardware making it hard to go back if the price skyrockets is what makes the situation different from all of the others you listed. But again, I don't know if you ignored the difference or if it was added later.

None of that makes the slightest difference.

Consoles and B2P aren't disappearing in favor of subs and streaming. At least not for a long long time to come.


Not sure how that ties into the weird claims of GP being 'bait and switch'.
 
I don't know if you chopped it down or if he edited it after, but his first post actually ends with:

", the difference being that TV has many avenues for getting content as it isn't tied to technically complex - possibly bespoke hardware - whereas if consoles and B2P disappear to subs and streaming, there is no going back"

The hardware making it hard to go back if the price skyrockets is what makes the situation different from all of the others you listed. But again, I don't know if you ignored the difference or if it was added later.
I had forgot that line in the original post but edited in soon before the replies, but they probably had hit reply earlier and were writing against the pre-edit,
 
Why people want MS to buy more studios?

Shouldn't they build their own studios after Activision purchase?
Wouldn't that be better than going again and buying another studio.
So much of the focus is on Microsoft buying. Nobody seems to chastise developers/publishers for selling.
 
Part of me wonders if they plan to block it over Cloud and dropped the Sony stuff to pre-emptively neuter PR responses about competition / protecting Sony. I am not getting my hopes up. But I hope EL has some extra bandwidth on reserve if it happens. Cause this place will go bonkers.
Microsoft don't even make money "yet" on cloud streaming. I doubt they'd let this deal get blocked over that. They'd simply not stream Activision games. Not every game on Gamepass can be streamed.
 
So much of the focus is on Microsoft buying. Nobody seems to chastise developers/publishers for selling.

Bobby Kotick can burn in hell. What pisses me off is not only the idea that he's being bailed out for the fuckery that went on, but he actually has a chance to end up in charge of Xbox if they don't get rid of him.
 
Leaving aside the obvious fact that the price of GP has never gone up ever in the five years since it launched, a price increase wouldn't be considered a bait and switch tactic as long as it isn't retroactive and doesn't change what was agreed during the initial sale.

To my knowledge there has never been a case against a subscription service for going up in price, despite this happening fairly often (except GP).

You could make a case in the event of people buying yearly subscription plans due to games being advertised as coming to the service, and those games then being delayed or cancelled. I'm not sure it would work though as the misleading needs to be intentional to be considered bait and switch.
What is interesting that you are only arguing against if gamepass could be legally defended against that definition, rather than opposing the reality of what they will do as I suggested.

I wasn't meaning gamepass could be legally challenged via that definition, but was using it as an argument against "it is great value" when it is semantically bait-and-switch, but just the long variety and its main aim is to do exactly what the CMA don't want, and that is to raise prices and lower competition by cornering the market via low starting pricing, which only works for Microsoft throwing away money,

That leads to another major difference with other sub services. All sub services have to see a ROI eventually because the companies offering them can't afford to survive off of other revenue streams they don't have, and need to succeed on the normal 10year investment phase. Xbox is intentionally opaque in how much Microsoft have lost, or how much they have made, and the same is true of gamepass. Being unable to show an investment phase and a return on investment phase for a market cornering sub service that will raise prices substantially if it succeeds in corner the market - foreclosing PlayStation's B2P - with putting games on the service that make no financial sense - like with CoD - then that in itself is a different situation IMO that might need special legislation to combat.

Xbox is probably still short of providing any ROI for Microsoft, and if you add another 10years of investment phase of Gamepass, is there any market competition possible with a $2T company that can have a 30year investment(loss) phase to compete in gaming, or is that just flat out anti-competitive business practices in your opinion?
 
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It is this type of deluded idea ,that the CMA somehow cares what people think is why I can still see them having CoD divestment as a remedy to still let Microsoft buy Blizzard and King.

When they blocked 0% market share player in CPUs (Nvidia) from buying essential market input ARM at the reasonable behest of Apple, Google, Intel, etc because it would potentially distort and lessen competition it doesn't really matter how you try to frame this acquisition for Microsoft.

Xbox's market share in the CMA's primary area of interest (the UK) is nearly 50% and they have 90% of Cloud gaming and 95% of the gaming platform OS for PC, and most of the Cloud gaming OS market too IIRC.

The CMA will be well aware that Xbox's position in gaming - in the world - is of their own failings,, and PlayStation's - Nintendo, etc - are in their place on merit. In the UK we have an actual law against bait and switch sales tactics - via door-to-door selling - which gamepass is intentionally setup to use that same tactic and the CMA will recognise that too. Microsoft's end game is to extract more money from gamers - and the game audience is largely static for high-end gaming - so the SLC is that prices will rise from this purchase as Microsoft absent of natural market forces of PlayStation vying for CoD marketing will be able to charge what they like, and that is the argument you willingly ignore against the $2T company failing to make compelling games to win market share, but is still grabbing them through anti -competitive strategies.
You are seriously comparing ARM whoes technology is used in tons of consumer electronic products all over the world to Activision a company that makes video games? You realize that just about every technology company was opposed to Nvidia buying ARM don't you? Sony is the only company opposed to MS buying Activision. That is a horrible comparison.

It is pretty absurd for the CMA to block a vertical merger over cloud when that market isn't even clearly defined and MS doesn't even offer cloud gaming as a stand alone product. Xbox's position in gaming is last place. Sony and Nintendo are quite healthy and that's why the console SLC was dropped. Cloud isn't going to stop this merger. MS has already announced numerous concessions to placate other cloud providers including Nvidia who now supports this deal even though MS opposed theirs.
 
So much of the focus is on Microsoft buying. Nobody seems to chastise developers/publishers for selling.
If MS came to my door one day with a truck filled with money, I would be selling too. It's just capitalism. Game development is a rough business and most studios live hand to mouth. I don't blame them if MS offered me a couple of money trucks for my game studio, I would take the money and retire to my yacht on the Caribbean because fuck developing games TBH
 
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Give It To Me Want GIF


I want the everlasting GamePasser Philly Spencer!!!


Topher Topher got you covered. It's very easy to get 3 months of game pass ultimate every month by doing small daily things that don't take up more than 5~10 minutes of your time.

 
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Topher Topher got you covered. It's very easy to get 3 months of game pass ultimate every month by doing small daily things that don't take up more than 5~10 minutes of your time.


I'm covered until 2025. I'm good fam.

I still want the ATVI deal to fail :pie_raybans:
 
Topher Topher got you covered. It's very easy to get 3 months of game pass ultimate every month by doing small daily things that don't take up more than 5~10 minutes of your time.


2.5h to 5h per month to save 15$ seems excessive though.
 
2.5h to 5h per month to save 15$ seems excessive though.

$30 *

or more if you do all the random quests that keep popping up.

I don't think I'm ever going to need to pay for the service again after my current 2025 lapses at this rate.
 
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