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[Draugoth]

​

"Fortnite" maker Epic Games said today that Apple was impeding its attempts to set up a games store on iPhones and iPads in Europe, the latest escalation in a bitter feud over the technology giant's control of the iOS app ecosystem.

Apple has twice rejected documents it submitted to launch the Epic Games Store because the design of certain buttons and labels was similar to those used by its App Store, the video-game publisher said.

"We are using the same "Install" and "In-app purchases" naming conventions that are used across popular app stores on multiple platforms, and are following standard conventions for buttons in iOS apps," Epic said in a series of posts on X.

 

[ssringo]

I love the continuing saga of these 2 companies.

 

[Skifi28]

The fun never stops.

 

[Banjo64]

Man Epic are so fucking annoying I don't know why Apple just don't tell them to do one.

 

[AV]

This tea is so unbelievably cold at this point

 

[blastprocessor]

Good don't want that trash on my iPhone.

 

[Erebus]

 

[acm2000]

the EU is gradually making iOS and iPhones better for the consumer, Apple needs to just get on with it.

 

[kikkis]

the EU is gradually making iOS and iPhones better for the consumer, Apple needs to just get on with it.

Do you expect cheaper 1 dollar apps or new os vendors because of this regulation?

 

[Hudo]

Can't Tim Cook and Tim Sweeney just fight each other on the streets. Fucking bitches behaving like little children.

 

[clarky]

the EU is gradually making iOS and iPhones better for the consumer, Apple needs to just get on with it.

Heres a tip. Dont like iPhones and Apple? Just buy a different product. Don't wait for the EU to stick their ore in and change it into something you actually want

 

[Sorcerer]

Epic should just make their own phone. Granted, it will be missing a number, and you won't be able to make a call. But free games!!!

 

[Shake Your Rump]

Is Epic trying to set up their own App Store on PlayStation or Xbox?

It is my impression that this whole case is Epic trying to avoid Apple's sales comission. Why only Apple and not the other app stores?

 

[AngelMuffin]

What's next, putting your game store on Steam?

 

[Miles708]

Apple can kick around all they want but the regulation machine is finally coming for their asses

 

[Sorcerer]

What's next, putting your game store on Steam?

Apparently, Xbox is testing Geforce now on Xbox in Japan. Currently Street Fighter 6 is playable and one other game. I guess this is what Phil meant when he said he would like other store fronts on Xbox.

 

[GHound]

This shit never ends.
Will Apple eat a fine, bend the knee, or give some bullshit excuse that the EU accepts? Find out on the next exciting episode of Corporate War Z!!!

 

[diffusionx]

"and then... he submitted it to OUR store"

 

[Cyberpunkd]

Epic Games has informed the European Commission about this and is still ready to release the store in the next few months!

 

[Robb]

It's glorious to watch both these companies constantly get on each other's nerves.

 

[reinking]

Does Epic have their own store on Android? I know this is to circumvent the issues they have with Apple but I'm curious if they have a separate store.

 

[KungFucius]

Do you expect cheaper 1 dollar apps or new os vendors because of this regulation?

They made them drop the horribly anti consumer DRM cable that means users can not have one chager cable in their car for their devices and not have a 1200 phone shit the bed because the DRM reading HW on it failed. So the regulation had a great impact there. But go ahead and defend Apple against the evil EU because rushing to the defense of a multi trillion dollar company is so fucking cool.

 

[Bernoulli]

Do you expect cheaper 1 dollar apps or new os vendors because of this regulation?

I expect sideloading whatever I want

 

[Loomy]

Does Epic have their own store on Android? I know this is to circumvent the issues they have with Apple but I'm curious if they have a separate store.

Both were supposed to launch this year.

 

[ScHlAuChi]

Wasnt Apple supposed to be run by smart people?
Breaking the law on purpose in a big market you operate in sounds dumb.
They are basically asking the EU to hand them the max fine.

 

[Bonfires Down]

You broke the rules!
Now I'll pull out all your pubic hair

 

[Katatonic]

I still don't understand how it was allowed in the first place.

 

[Skifi28]

Wasnt Apple supposed to be run by smart people?
Breaking the law on purpose in a big market you operate in sounds dumb.
They are basically asking the EU to hand them the max fine.

This shit is personal now!

 

[ScHlAuChi]

This shit is personal now!

Will Apple shareholders see it that way too when Apple has to pay a $38b fine?

 

[Skifi28]

Will Apple shareholders see it that way too when Apple has to pay a $38b fine?

EU Fine --> Billions
Seeing Sweeney mad and crying for his mom to help --> Priceless

 

[ScHlAuChi]

Is Epic trying to set up their own App Store on PlayStation or Xbox?
It is my impression that this whole case is Epic trying to avoid Apple's sales comission. Why only Apple and not the other app stores?

Consoles are not "general purpose computing devices", you cant do your taxes with them or use it for online shopping etc...
However Mobile phones are defined as that, so different laws apply.

 

[Robb]

EU Fine --> Billions
Seeing Sweeney mad and crying for his mom to help --> Priceless

Apple: How much?
EU: $38B.
Apple: It's a deal.

 

[kikkis]

Consoles are not "general purpose computing devices", you cant do your taxes with them or use it for online shopping etc...
However Mobile phones are defined as that, so different laws apply.

I can do both on xbox. Only reason I can't do more is because sony and Microsoft limit their platforms.

 

[SirKicksalot]

I can do both on xbox. Only reason I can't do more is because sony and Microsoft limit their platforms.

You can also do it on a modern fridge but they're not general purpose devices like the smartphones.

 

[phant0m]

Apple: How much?
EU: $38B.
Apple: It's a deal.

This is the true definition of "fuck you" money

 

[ScHlAuChi]

Apple: How much?
EU: $38B.
Apple: It's a deal.

Quote DMA: "It should be noted that, in the case the Commission finds an infringement of the DMA, it can impose fines of up to 10% of the company's total worldwide turnover, or up to 20% in case of repeated infringement. In case of systematic infringements, the Commission may also adopt additional remedies such as obliging a gatekeeper to sell a business or parts of it."

 

[Fahdis]

Good don't want that trash on my iPhone.

Jokes on you. The iPhone is already trash .

 

[RoboFu]

the EU is gradually making iOS and iPhones better for the consumer, Apple needs to just get on with it.

You mean open it for scammers to scam you then you are correct. That's the main issue here to prevent people from building apps or stores that make you think you are in the legitimate App Store .

 

[Robb]

Quote DMA: "It should be noted that, in the case the Commission finds an infringement of the DMA, it can impose fines of up to 10% of the company's total worldwide turnover, or up to 20% in case of repeated infringement. In case of systematic infringements, the Commission may also adopt additional remedies such as obliging a gatekeeper to sell a business or parts of it."

So basically:

Apple: How much?
EU: 10% of your turnover if you want to see him cry once. 20% if you want to see him cry multiple times.
Apple: 20% it is.

 

[LordCBH]

I love seeing Tim Sweeney cry because he loves acting like a little bitch.

 

[ScHlAuChi]

So basically:

Apple: How much?
EU: 10% of your turnover if you want to see him cry once. 20% if you want to see him cry multiple times.
Apple: 20% it is.

20% for each infringment - the fines would pile up so quickly that not even Apple could ignore that.
But it is way more likely that before that happens Tim Cook would be kicked out by shareholders.)

 

[Comandr]

I hope Apple makes a show of force here and just pulls out of the EU.

Before you screeching nerds scream at me about what a big market the EU is for them- import. Buy from the UK or Switzerland.

I think a demonstration of integrity is more important in the long run than short term cash loss. Apple certainly has enough stockpiled they can afford it.

Apple began implementing USB-C into their mobile products in 2018 with the iPad. So let's not pretend the only reason they ever switched over was because of the EU's constant moving goalpost mandates.

A smart manufacturer slowly doles out new features to keep numbers up. Long past are the days of radical changes to annual phone releases. At this point, you just drip feed must have features, even if it means playing the long game.

Even the Simpsons was aware of this 35 years ago.

 

[acm2000]

You mean open it for scammers to scam you then you are correct. That's the main issue here to prevent people from building apps or stores that make you think you are in the legitimate App Store .

cause XcodeGhost never happened amirite

never once had a virus or malware on my phone, stupid people do stupid things and the sort of person who would want to sideload apps is the sort of person who should know what they are doing, it should be the users choice not Apples.

 

[hemo memo]

I hate both so whatever the outcome I will be happy.

 

[RoboFu]

cause XcodeGhost never happened amirite

never once had a virus or malware on my phone, stupid people do stupid things and the sort of person who would want to sideload apps is the sort of person who should know what they are doing, it should be the users choice not Apples.

Oh here comes the " Mac's can get viruses too " bs . The ratio to virus / malware infections is a minute amount compared to windows and android.
If you want a crappy experience get an android. Problem solved.

 

[Swagballs717]

I love watching Tim Sweeney pick fights and then whine when he loses

 

[M1chl]

'sup Apple, we've heard....

 

[R6Rider]

Good don't want that trash on my iPhone.

Don't want to make your iPhone any worse than it already is.

EDIT: Beaten to the punch. Still, I'm keeping this here.

 

[ScHlAuChi]

I hope Apple makes a show of force here and just pulls out of the EU.

Smart idea, but you do realize that other countries in the world are pushing for similar laws?
So Apple is going to leave China, India, Korea, Japan and even the US to prove what exactly?
I´m pretty sure their competitors would be super happy!

Before you screeching nerds scream at me about what a big market the EU is for them- import. Buy from the UK or Switzerland.

The UK is preparing a similar law, Switzerland accepts EU laws, your solution doesnt work.

I think a demonstration of integrity is more important in the long run than short term cash loss. Apple certainly has enough stockpiled they can afford it.

Is breaking the law your definition of integrity?

Apple began implementing USB-C into their mobile products in 2018 with the iPad. So let's not pretend the only reason they ever switched over was because of the EU's constant moving goalpost mandates.
A smart manufacturer slowly doles out new features to keep numbers up. Long past are the days of radical changes to annual phone releases. At this point, you just drip feed must have features, even if it means playing the long game.

How is ignoring laws and getting in trouble with regulators worldwide "playing the long game"?

 

[hemo memo]

Apple began implementing USB-C into their mobile products in 2018 with the iPad. So let's not pretend the only reason they ever switched over was because of the EU's constant moving goalpost mandates.

??

Speaking at the Journal's Tech Live event, Greg Joswiak, Apple's worldwide marketing chief said Apple will "obviously…have to comply" with the EU ruling adding "we've no choice."