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[Bloody Crow of Cainhurst]

https://www.reddit.com/r/xbox/s/DXjYiRyOzS

 

[Makoto-Yuki]

i really like this approach. it's not about the hardware anymore. you can play your games anywhere. smart decision to bring it to as many devices as possible.

 

[MakeMudosGreatAgain]

 

[RoboFu]

An Xbox is an Xbox!!!???

 

[Klosshufvud]

"Xbox is now on all these devices" is better slogan instead of this weird rebranding of other products. This comes off as some weird role play shit.

 

[winjer]

 

[sono]

That is one way to add to xbox console sales numbers

 

[HeisenbergFX4]

Say it with me

Ecosystem

 

[mansoor1980]

no playstation/switch in that image , what a relief

 

[Rentahamster]

To be an Xbox or not to be an Xbox, that is the question.

 

[OmegaSupreme]

i really like this approach. it's not about the hardware anymore. you can play your games anywhere. desperate decision to bring it to as many devices as possible.

Fixed that for you.

 

[Bloody Crow of Cainhurst]

To be an Xbox or not to be an Xbox, that is the question.

 

[mdkirby]

New slogan. "Xbox is steam, but from temu"
I guess it's mostly just a storefront/installer now. I wonder if it'll get as much hate from the steam fanboys as Epic did.

 

[Darsxx82]

The message makes sense and is interesting in response to the strategy they want implement, but the reality is that it is a misleading message.


They say "this is an Xbox," but in reality it's just one of those devices that offers the XBOX full package . The rest do not do so and only allow a simple approximation. In the future perhaps, but right now I cannot access the Xbox console game catalog through a mobile phone, for example.

From here, I continue to say that it seems like a logical campaign to me, but it does not come at the right time (holidays seasson) and it is also a blow to XSX/S users because it does not highlight their specialty and also to the image and value of the device that generates the most revenue.

There were 1000 best messages for possible campaigns that would invite you to understand the same without harming your main device and your users.

 

[Sooner]

I guess it's better marketing than, "WE'RE THIRD-PARTY NOW".

 

[Esppiral]

They are in a rush to kill the brand.

 

[DAHGAMING]

Am I an Xbox ?

 

[Vick]

They are in a rush to kill the brand.

Not until you see this.

 

[Bloody Crow of Cainhurst]

Am I an Xbox ?

Damn straight, brother

 

[missiles]

The copywriting for this campaign is atrocious. I get what they're going for but it's clumsy and uninspired.

 

[grvg]

Hungry for apples?

 

[The Fartist]

 

[ComputerBlue]

I'm an Xbox, anybody wanna play with my joystick?

 

[Doom85]

 

[Doom85]

Joel: "You know, Ellie, we really are the Last of Xbox."

 

[WoJ]

Phil Spencer should be in jail for stealing money from Microsoft for all these years.

 

[GermanZepp]

 

[Wolves hunt in packs]

What a dumb idea, man an Xbox is just an Xbox, who thinks about this ideas?

 

[T4keD0wN]

Someones bonus must really depend on how many devices they consider an Xbox.

 

[ChorizoPicozo]

what a lame marketing campaign.

 

[ChorizoPicozo]

What a dumb idea, man an Xbox is just an Xbox, who thinks about this ideas?

they threw Sarah Bond under the bus.

 

[diffusionx]

 

[.hacked]

One way to inflate those sale numbers, everything is a Xbox now. best selling console ever!

 

[Robb]

Loving this stupid marketing campaign.

 

[Warnen]

 

[fastest finger]

If my phone is an Xbox, then why can't I play Xbox games that I own on it without paying a subscription?

 

[SJRB]

I absolutely hate this marketing push. It's just awful.

 

[Hollowpoint5557]

I have bought along with countless controllers and thousands of games
3 - original Xbox
6 - Xbox 360s
4- Xbox Ones
3- Series Xs
4- Series S

Will never buy another Xbox product again. I barely hung on last gen, this gen they did a great job pushing me away.

 

[Clear]

Ironically that poster is missing the Series S... another truly baffling decision on MS' part.

 

[ReBurn]

I have bought along with countless controllers and thousands of games
3 - original Xbox
6 - Xbox 360s
4- Xbox Ones
3- Series Xs
4- Series S

Will never buy another Xbox product again. I barely hung on last gen, this gen they did a great job pushing me away.

Why so many? Is it because you need help playing the thousands of games so you needed more consoles?

 

[PanzerCute]

 

[Kacho]

what a lame marketing campaign.

Welcome to the age of Sarah Bond

 

[veterangamerUK]

I have Spartacus vibes from this messaging. "I'm an Xbox", "No, I'M an Xbox"

 

[Makoto-Yuki]

Fixed that for you.

yeah MS desperate for $

 

[adamsapple]

To be an Xbox or not to be an Xbox, that is the question.

Not really a question when you already are.

 

[Bloody Crow of Cainhurst]

Where is this gif from?

 

[AyraSutoraifu]

Desperation is an xbox.

 

[Rambone]

A mans's gotta eat.

On a high note for 'this is a xbox', I've been playing on my Logitech G Cloud quite a bit lately. On top of being able to play Xbox remotely and Gamepass in 1080p, it can now also use the Playstation Remote app after the latest update. The only con I guess I have with the G Cloud is it has about 12-13ms Decoding latency.

 

[Hollowpoint5557]

Why so many? Is it because you need help playing the thousands of games so you needed more consoles?

I have many kids, as well as multiple houses to game in. Instead of taking an Xbox everywhere we went I'd buy some for the cottage (for example) and leave it there. The 360 I had to buy a couple more due to red ring of death failures.
All this to say, Xbox has lost the plot and my money and I know I'm only one person but I don't think I'm the only one.

 

[Cyberpunkd]

"Xbox is now on all these devices" is better slogan instead of this weird rebranding of other products. This comes off as some weird role play shit.

Nah, they clearly want to make all other devices be "Xbox". Investors are going to eat that shit right away.