It's a shame that Nokia is leading their US WP7 campaign with the 710, it's a perfectly respectable device, but judging by its aesthetics it just looks like a cheap plasticky handset. That's an entirely unfair judgement, and in some ways the 710 is actually better than the 800 (FFC, SLCD vs pentile), but as flawed as the 800's hardware might be, nobody can deny it's an attention grabbing design.
Yea, they should have just opened by making a splash with the 800/900 instead of reminding us why Americans don't care about Nokia.