Iron Man has always been potent at the UK box office, but would adding relative commercial weaklings Thor, Captain America and the Hulk to the formula increase or detract from the character's appeal? That question has now been answered in resounding fashion, as Avengers Assemble explodes at the UK box office with £15.78m, including Thursday previews of £2.55m. That's more than double the openings of Iron Man (£5.47m including previews of £667,000) and Iron Man 2 (£7.66m including previews of £877,000) from early May 2008 and late April 2010 respectively. The Avengers takings are also more than the entire runs of last year's franchise extensions Thor (£14.05m) and Captain America: The First Avenger (£9.48m) as well as both of the last decade's Hulk movies, which took £8.43m (Ang Lee's The Hulk, starring Eric Bana) and £8.28m (Louis Leterrier's The Incredible Hulk, starring Edward Norton).
Disney is trumpeting the result as the biggest superhero-movie opening of all time. The Dark Knight debuted with £11.19m including £2.50m in previews. Spider-Man 3 kicked off with £11.83m (all from the Friday-Sunday period, no previews) in May 2007. Disney is also celebrating it as the second-biggest four-day weekend ever (behind Harry Potter and the Order of the Phoenix, with £16.49m). However, this achievement loses some of its lustre when you consider certain three-day opening results, notably Harry Potter and the Deathly Hallows: Part 1 (£18.32m) and Part 2 (£23.75m). Coming off the disappointment of the over-budgeted John Carter, which has failed to crack £5m in total in the UK, Disney will have regained some much-needed spring in its step. Positioning Avengers Assemble as the first major tentpole of summer (unless you count Battleship, which opened 11 April) has proved a smart move, with no major competition for fans of event-movie spectacle. The downside is that by opening outside of a school holiday, audiences are not so available on weekdays to see it, but with such a whopping opening weekend, the Avengers won't need much in the way of midweek grosses to achieve a huge total. Meanwhile, Battleship has fallen from first to sixth place, with a drop in takings of 61% from the previous weekend