Penny Arcade: the ugly, profitable details about Xbox Live dashboard ads

Steam does this just fine. It launches straight to the games list. If you click the store tab, you will see ads for the latest and most popular games. Movies and music sections could easily be added to the store page.

Only try to sell people games when they're looking to buy.

Steam is special in that it isn't its host platform's only method of digital sale, unlike a console or handheld or iOS/Android mobile device. It doesn't have to inundate with ads from outside interests because it already assumes, with the browser running concurrently on the same computer screen, that you will link from within the storefront to relevant websites and have found, installed, and joined Steam in the first place that you are exposed to all of that marketing and chatter in the wider internet space. Steam is also run by Valve, a private company who doesn't need to ratchet up profit fast nor does it need the revenue stream as essentially as a massive public corporation does, just to operate. Steam is awesome. It's also not possible on other proprietary platforms that offer only the platform holder's store.
 
you're wrong.

Two ads, three new content related promos/info blasts.

You've fallen into the trap of thinking that new content blasts are ads, they are not.

Isn't that the definition of an advertisement? It tells you there is something available that you can buy.
 
I take it it's not easy to block ads through DNS/router tricks? (although I'd assume that would leave ugly grey/blank squares).

MS are always going to be under the advertising microscope more often than Sony/Nintendo as it stands due to them charging you to really take advantage of the 360.
 
Isn't that the definition of an advertisement? It tells you there is something available that you can buy.

Promoting something new in your platform isn't advertising in the traditinal sense.

you're informing your userbase of new content, not trying to sell it to them.
 
those people are wrong. Promoting new content isn't advertising as most consider it to be.

So yeah, there are only two ads.

http://dictionary.reference.com/browse/advertisement

ad·ver·tise·ment
   [ad-ver-tahyz-muhnt, ad-vur-tis-muhnt, -tiz-] Show IPA
noun

1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, especially in print.
3. the action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
 
those people are wrong. Promoting new content isn't advertising as most consider it to be.

So yeah, there are only two ads.

I'm not even sure if you're for real at this point. Literally attempting to redefine what the definitions of words are.

Promoting is another way of saying advertising.

http://www.thefreedictionary.com/_/dict.aspx?word=promotion

pro·mo·tion
n.
1. The act of promoting or the fact of being promoted; advancement.
2. Encouragement of the progress, growth, or acceptance of something; furtherance.
3. Advertising; publicity.
 
I can understand people preferring LIVE because they simply prefer the service and that they don't care about ads or paying for P2P online gaming, because they like 360 exclusives and that's where most of their friends are. It's completely fair and it shouldn't be judged at all.

What I will never understand is seeing people go nuts defending and justifying MS' practices just because they think it's fair for them to do so or because it's a business and they should make money. That's one tough pill to swallow.

It's really sad to see people go out of their way to defend this kind of crap for all the wrong reasons.
 
Good for Microsoft. It's just insane how much money they are making from the Xbox brand, with Live fees, ads and Kinect and game sales, and yet they don't seem to be giving back to the core gamer. They're content making the biggest return on investment as possible, and that's the bottom line why I don't like them.
 
I don't think so, I try to reply back most of the time.
You've avoided valid point before though, stuff that is kind of baffling that you skip over. Not always, but sometimes. My point is that you seem passionate about disproving something, yet you always highlight one specific side.

Like I know from threads that you do not have Live on principle, that I get. Yet, you show up in these threads like clockwork, just to put jabs and nothing more. Even some of the sarcastic remarks you make in this thread baffle me.

There are people with serious concerns in this thread, which are valid; the XBLA section is buried, there are too many ads, looks way to cluttered. Those people I understand, because they want the service to be better and find justification for the price.
 
Are you daft? Why else would you promote something if not to sell it. Even if you want to obfuscate everything that's fine, but you're deluding yourself if you think Microsoft's "promotions" are anything other than advertisements

A fart by any other name would smell just as bad.
 
h7OD0.jpg


In case there's any confusion, that's what people are outraged about.

Yup, it's a disaster. The sky is falling.

Haven't turned on my Xbox in a long time. It really looks like this now? Because that's indeed terrible.
 
I'm not even sure if you're for real at this point. Literally attempting to redefine what the definitions of words are.

Promoting is another way of saying advertising.

http://www.thefreedictionary.com/_/dict.aspx?word=promotion

pro·mo·tion
n.
1. The act of promoting or the fact of being promoted; advancement.
2. Encouragement of the progress, growth, or acceptance of something; furtherance.
3. Advertising; publicity.

Definitions change over time. They take on new meaning.
 
Definitions change over time. They take on new meaning. That definition is outdated.

Yeah. In one case content providers are paying Microsoft to make their product visible on the dashboard to sell more in the other content providers are paying Microsoft to make their product visible on the dashboard to sell more.
 
you're wrong.

Two ads, three new content related promos/info blasts.

You've fallen into the trap of thinking that new content blasts are ads, they are not.
No, of course not. I mean, it's in the name, right? It's different. Content related info blasts. Content is great, content that is related to information is great, information by itself is great, and it's a blast when it's quickly served. I fucking hate ads, don't get me wrong, they get you by feigning similarity between the object of your desires and the promoted product, say by curtailing the qualities of the desired object to an amount of information that is easily shared by the product, but content related info blasts? Give me more.
 
What I will never understand is seeing people go nuts defending and justifying MS' practices just because they think it's fair for them to do so or because it's a business and they should make money. That's one tough pill to swallow.

It's really sad to see people go out of their way to defend this kind of crap for all the wrong reasons.
Spot on. I agree with you.
 
XBox live works fine, the ads don't bother me and some actually alert me to new games or deals. Paying 3.50 a month (you all can get cards for 40 bucks) is not a problem for anyone. Taking a moral stand against what amounts to the price of a cup of coffee a month does not compute for me especially concerning a hobby that is very expensive. I just think gamers have become too entitled. Many want this or that for free, no ads, free dlc, etc. I always grew up with the words of the brilliant philosopher Rocky Balboa "If you want to dance, you have to pay the band."
 
You've avoided valid point before though, stuff that is kind of baffling that you skip over. Not always, but sometimes. My point is that you seem passionate about disproving something, yet you always highlight one specific side.

Like I know from threads that you do not have Live on principle, that I get. Yet, you show up in these threads like clockwork, just to put jabs and nothing more. Even some of the sarcastic remarks you make in this thread baffle me.

There are people with serious concerns in this thread, which are valid; the XBLA section is buried, there are too many ads, looks way to cluttered. Those people I understand, because they want the service to be better and find justification for the price.

Even though I don't have live I'm an Xbox owner and am affected by the poor look of the home screen, so I do like to show up yes. Definitely not true that I just show up to post jabs.


Freelance PR for Microsoft
It's a tragedy he lost it.
 
"I got XBL for cheap"
"It was only xx number of items per month"
"Gamers are so entitled"

It's like every talking point in one post.
 
Even though I don't have live I'm an Xbox owner and am affected by the poor look of the home screen, so I do like to show up yes. Definitely not true that I just show up to post jabs.
I know what you are trying to do, I will not take the bait. Let's leave it at this.
 
Some of you guys so adorable.

Where are your games? Oh right, you don't need those. That XBLA game you just bought? Well, good luck finding it under all that bullshit.


Here's what it used to be like:

5433d1285433968-use-xbox-360-blades-dashboard-version-1888-jtag-games.jpg


And even the NXE was a few dashes away.

under the latest interface: where is your stuff exactly? Do you even know? (I wouldn't, I've barely even touched my Xbox360 since the new interface. Yes, it's somewhat faster in loading, but where the hell IS MY STUFF?

defending pre-Steve Jobs practices is adorable when it demonstrates the feeble, impressionable mind of a pre-teen or teenager. But it becomes even more adorable when you're an adult, reasoning on the level of a pre-teen.
I would love to have customers like you. I can do whatever the fuck I want, and you'll just swallow it. That's a good boy! That a good little puppy!

So Adorable.


I miss the old dash so much. And the pic above when compared with the new interface ... It really shows how much better we had it. The Old interface was designed for ease of use and gamers. The new interface has been designed to sell stuff.
 
I believe those promotions for their own content are known as house ads in the sales business. Different from paid ads, but still ads.
 
Promos and info blasts.

Otherwise known as.....advertisements.

I'm not a telemarketer...this is a, uhm...courtesy call!

That's not a coupon book....it's an opportunity to get 50 cents off shake and bake. How convenient, play a little COD, get shake and bake. Gee golly.


Anyone know if those interactive ads (lol) are there yet? Or when they come?

Interactive ads? Those are consumer appreciation gameplay experiences TM. Jesus get it right. :)
 
h7OD0.jpg


In case there's any confusion, that's what people are outraged about.

Yup, it's a disaster. The sky is falling.

And the worst part is that not only is the majority of the games tab a an ad but the other tabs are also 100% ads.

Don't have verizon fios? The TV tab is just a box telling you to get Verizon fios.
Dont pay for Hulu+, Netflix, MLB, MMA, Last fm, or Pandora(not necessarily paid services) ?

Then the Video, Music, and Apps tabs are all nearly worthless.
 
Now I realize why Microsoft is finally adding Internet Explorer to the 360: so customers can actually be redirected to the advertisers' website when they "click" the ads. They'll be able to charge for click-throughs and boost ad-revenue even more.
 
I miss the old dash so much. And the pic above when compared with the new interface ... It really shows how much better we had it. The Old interface was designed for ease of use and gamers. The new interface has been designed to sell stuff.

the blades were terrible the second they added more than 5 things to the marketplace.

anybody that looks back fondly on that mess is so full of shit
 
Now I realize why Microsoft is finally adding Internet Explorer to the 360: so customers can actually be redirected to the advertisers' website when they "click" the ads. They'll be able to charge for click-throughs and boost ad-revenue even more.

Makes sense.
 
The second it isn't a paid service, service turns bad.

If you view Live as a premium service that is fine. So is HBO. But HBO doesn't bombard their subscribers with intrusive, annoying ads. To top things off, Microsoft had the nerve to raise prices. You say that the second Live isn't a paid service the service turns bad? I disagree. I think the moment Microsoft realized that they can charge whatever they want for Live the service is destined to get worse.
 
the blades were terrible the second they added more than 5 things to the marketplace.

anybody that looks back fondly on that mess is so full of shit

Oh I agree that the marketplace was shit.

The usability of the blade system though to find content you already owned is what I'm talking about.
 
Tell that to my cable provider.

HBO has zero ads (other than for HBO shows) when you subscribe to it. Premium services are not supposed to have ads. Sony has it right. PSN is free, but if you're a PS+ member you aren't subjected to more ads for paying for the service. Why should the consumer be punished for paying?
 
the blades were terrible the second they added more than 5 things to the marketplace.

anybody that looks back fondly on that mess is so full of shit

I was under 18 when I first registered so the blades were ad free for me.
In fact I don't think I saw an ad until the blades were gone.
 
HBO has zero ads (other than for HBO shows) when you subscribe to it. Premium services are not supposed to have ads. Sony has it right. PSN is free, but if you're a PS+ member you aren't subjected to more ads for paying for the service. Why should the consumer be punished for paying?

But according to this thread promoting content that is available on your service is also an ad. So all those spots for True Blood that I see between shows are ads.
 
Where are your games? Oh right, you don't need those. That XBLA game you just bought? Well, good luck finding it under all that bullshit.

Here's what it used to be like:

5433d1285433968-use-xbox-360-blades-dashboard-version-1888-jtag-games.jpg


And even the NXE was a few dashes away.

under the latest interface: where is your stuff exactly? Do you even know? (I wouldn't, I've barely even touched my Xbox360 since the new interface. Yes, it's somewhat faster in loading, but where the hell IS MY STUFF?

I miss the old dash so much. And the pic above when compared with the new interface ... It really shows how much better we had it. The Old interface was designed for ease of use and gamers. The new interface has been designed to sell stuff.

You may have been more familiar with the Blades interface, but it was really no better in amount of steps required. Games wasn't the default blade (Xbox Live was) and it takes at least 4-5 button presses to navigate there and scroll down the list.

On the Metro dash:
- 1 button press (A) to launch disc based game
- 2 button presses (down + A) to open Quickplay section which is all recent games + apps
- Games section is 3-4 button presses away (scrolling past Social, Video, TV section I think?)

I don't know why people are nostalgic for blades interface. That was littered with ads too, slower, displayed far less information on-screen, etc.
 
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