GameplayWhore
Member
They did the same shit with the Wii.
Nintendo's marketing is really weird, but it always seems to work out for them.
Heh. In some other markets, it's pretty normal to not advertise for a product before you're ready to sell it. The video game market is particularly interesting. The Ouya example in particular is pretty great in that it's advertising before the product has had its basic design put together, though its method of sourcing makes it a rather special case.