Liu Kang Baking A Pie
Member
Seriously?
Bloomberg: 7-8" iPad Mini in ~October
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derExperte
Member
He doesn't? Apple seems to attack even more competitors that they can't stop or slow down otherwise via court than ever before.
He doesn't seem to grasp the logic behind shutting down other markets that directly compete with yours while still being able to maintain a comfortable margin.
Lower price points discourage consumers from buying competing products. It's not just about selling their own.
Welcome to Apple business economics: unlike any other logical business economic practices.
I can see it just fine. I just firmly believe that it's not gonna happen with the iPad. Where's the cheaper iPhone? Did the 3GS stop android from doing 1,000,000 activations/day? Does apple still not make a disgusting amount of money from iPhones every quarter? The market is large enough that apple can continue to have absurd quarterly profits for a long time to come. Plus if push comes to shove there's always price cuts. Apple is in a position where they can do as they like and they'll still be fine. A $200 iPad won't kill the Nexus/Fire, just like the free iPhone 4s won't kill the Galaxy S 3 and One X this Christmas.
But are you the one who believes the launch was handled well?
Don't think so, but its not as abysmal as people are making it to be.
What good does it do you if you can't keep up with demand? Not only are you slicing your profit margins in half, but your potential buyers will start to reconsider your competitor's products when they start getting tired of waiting around for yours.
This is all hypothetically speaking of course, if Apple does release a smaller version of the iPad this quarter, which ever way it goes, this thread is gonna be fun to revisit.
Liu Kang Baking A Pie
Member
What the fuck?
Souless_PJ
Banned
The reason they will make it cheap (although I think it will be more like $250) is Apple thinks that the Post PC market is where all computing is going in the future and since they missed the boat against Windows on the PC front they want to completely own this space.
The tablet market is much more similar to the position they were in with the iPod. I wouldn't be comparing tablets to the phone market to defend your reasoning.
That's a major assumption. Did the Asus Transformer begin to sell more because the iPad 3 couldn't keep up with demand and people had to wait around?
And again, $250 wouldn't be cutting their margins in half.
Think about it. You really think you'd be able to walk into a store a pick up a $200 iPad this christmas? Apple would have to stop taking pre orders after the first day.
$250 is understandable, and that's about the lowest they'd go. $250 8GB. $200 is not happening.
Liu Kang Baking A Pie
Member
Who has ever had problems buying an iPad or iPhone or iPod at Christmas?
Hit it right on the nail. Apple wants the market and they know they can grab it with a low price point to drive out competitors. Not like Apple will be hurting for margins with their spectacular supply chain.
Phoenix
Member
Just because they can doesn't mean that they should. I'd fire Tim Cook on the spot if he did that personally. Apple's brand and competitive market position allow Apple to sell products at a higher price point than everyone else and nobody should take the stupid approach of competing for the bottom. They need a product in this space, and they don't need price parity to be successful.
Guesses as to BOM are only one part of the equation, which is one reason why Apple announced nearly 50% margins (increased from the previous quarter) in the same quarter that iPad 2 price-dropped by $100 and the "lower margin" retina iPad was released. They are very successful in upselling higher storage, cellular connectivity, AppleCare+, cables, Smart Covers, and Smart Cases.
I'm not sure Apple would have trouble keeping up with demand if these are mostly all parts that have been in their supply chain for over a year. If the screen is the 3GS screen, and screens are usually the limiting factor in meeting demand, they've had that in the chain for 5 years.
I'm not sure Apple would have trouble keeping up with demand if these are mostly all parts that have been in their supply chain for over a year. If the screen is the 3GS screen, and screens are usually the limiting factor in meeting demand, they've had that in the chain for 5 years.
So 'but the preorders said 2-3 weeks!' is just clinging to the one thing they got right? What else was handled well?
If his contention is that the Nexus deserves (and would have hugely benefitted from) a better launch, I think that's fair. So too is the thought that that's important if a cheaper iPad launches. I too think people should have been lining up for the Nexus 7. Luckily I think at least word of mouth will help going forward and we may see that yet. That's one thing Google can't screw up.
I mean, Amazon's Fire launch blew this away. And that was for a pretty average product.
They don't really sell their tablet for a higher price compared to their competition though. In general they are right on par with the competition.
They gave birth to the market, and they set the price. Their competitors tried to follow suit and failed(see: Xoom, Thrive, Galaxy Tab). Hence the tablet price wars.
Clinging? More like not being insane about not having a date for an order that had no specific date.
Sure, hence the 'one thing they got right'. Doesn't change the rest of the discussion.
New York Times has jumped on the bandwagon now. No new details, just reiterating what we already know from inside sources. They say 7.85" launching this year. Boy are these guys gonna look dumb if it doesn't happen.
http://www.nytimes.com/2012/07/16/t...on-with-smaller-ipad.html?_r=1&ref=technology
http://www.nytimes.com/2012/07/16/t...on-with-smaller-ipad.html?_r=1&ref=technology
Canis lupus
Member
I want an iPad ultrabook, I know they have macbook airs but they're so expensive.
Software and OS only. Hardware is always sold at a nice profit, and that's why I think you won't see a 7.85" iPad for less than $299.
People who pay $199 for a Nexus 7 would pay $299 for a similar iPad for looks, design and materials (real aluminum instead of plastic), brand name, software, and ecosystem.
Major Williams
Member
What if the mini tablet rumor is actually the iPhone 5?
Not the iPhone 5, it's the new iPod Touch.
I really hope this happens because it will send Apple's stock into the stratosphere (along with iPhone 5). I invested $20k at $530 a share, I need that stock to go up and up and up. It's been hovering around $600 for too long!
Also, no retina no sale. Sorry but iPhone 3GS pixel density is ass. I don't see how they could go with retina yet without eating into their legendary profit margins. I would love a smaller iPad, but I won't touch it until retina hits it in 2013/2014.
Also, no retina no sale. Sorry but iPhone 3GS pixel density is ass. I don't see how they could go with retina yet without eating into their legendary profit margins. I would love a smaller iPad, but I won't touch it until retina hits it in 2013/2014.
ThatCrazyGuy
Member
I've thought about this too, if it's really the updated touch.
Will they have a 4in touch, 8in iPad mini, and then the iPad?
Nah, it looks like it's been PS'd to be smaller, a regular iPad in hand doesn't look that small.
I'm holding one in my hand right now just like it and it's the same. It's a stock image from Getty demonstrating the Sydney Morning Herald app.
http://www.daylife.com/search/photos?__site=daylife&q=Sydney+Morning+Herald+ipad
http://www.imore.com/apple-iphone-5...ptember-12-iphone-5-release-date-september-21
iMore has been pretty accurate about pinpointing event dates.
Revealed the iPad 3 event date: http://www.macrumors.com/2012/02/13/ipad-3-announcement-on-march-7th-with-quad-core-and-4g-lte/
Revealed the iPhone 4S launch: http://www.macrumors.com/2011/08/12...5-launch-on-october-7th-no-ipad-3-until-2012/
iMore has been pretty accurate about pinpointing event dates.
Revealed the iPad 3 event date: http://www.macrumors.com/2012/02/13/ipad-3-announcement-on-march-7th-with-quad-core-and-4g-lte/
Revealed the iPhone 4S launch: http://www.macrumors.com/2011/08/12...5-launch-on-october-7th-no-ipad-3-until-2012/
I was hoping that new iPod nano was actually an iPhone mini :|
I'd love it if they could come up with a $200 contract-free unlocked iPhone Mini, but I don't suppose that's possible. Even now an unlocked 3GS is $350, and even if they can manufacture an iPhone mini for less than $200, I doubt they would want to give up on their fat margin.
Still though, Apple has been courting prepaid carriers these last few months (iPhone is now on Virgin and Cricket), so maybe it's not out of the question.
Still though, it's best to temper your expectations with Apple. Whatever awesome amazing thing you think they might do, expect them to do about 15% of that. I remember when the "iPhone 5" (later revealed to be the 4S) was supposed to have a 4"+ inch screen, 4G LTE support, and a wide home button.
LQX
Member
They most likely don't want to release it before Windows 8 which is exactly what they should do to build anticipation.
Kindle Fire is rumored to be an 8.9" 1920x1200 not 10" 1280x800
Galaxy Note 10.1 might also be released at the Aug 15 event.
I guess Jony Ive isn't important to strategic decisions, as some have surmised in the past.
This whole case is just a clever marketing technique.
I guess Jony Ive isn't important to strategic decisions, as some have surmised in the past.
So why the fuck are they making an 8" iPad instead of a 6-7" one?
Vinterbird
Member
To try and make web browsing useable on the smaller screen. Perhaps they found it to be better in a 8" environment.
FunnyBunny
Member
A 7.85 at 4:3 offers 40% more surface area than a 7.0 16:9 tablet.
I like my Kindle Fire, but web browsing is terrible. Mobile sites look awful blown up. Desktop sites look awful shrunk down. It doesn't help that a third of the screen (in landscape mode) is lost to a web address bar, back/forward buttons, etc.
The extra 40% offered by an iPad Mini could be significantly helpful.
Good Job Bob
Member
7.85 puts less strain on app developers iirc.
... that email says 7" is already usable.
The Kindle Fire has a resolution of 1200x600 which is the main reason why web browsing is so poor.
By bumping the size up to 8" you loose most of the portability advantages that was the reason for the smaller tablet in the first place. Sure it's smaller than a 9.7" iPad but it's not significantly smaller. It's like comparing a Samsung 8.9" tablet to their 10.1" tablet. The 8.9" is obviously smaller but still not small enough to move it into the portable category.
Because that would fuck over developers. A big reason developers flock to iOS and are far less interested in Android is the lack of fragmentation. A 7.85 iPad would use the same resolution as iPad 1/2.
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