I agree with the dishonored or dark souls comment 100 percent. However, those were rather new IP's and a new IP will develop hype much faster than an old IP that has been rebooted.
Usually if its an older IP, it doesnt matter how good it may be, the idea of its past still lingers with people and they brush it off as "I never liked tomb raider" or "the other ones never interested me"
To me the problem were publisher's expectations.
S-E had this huge franchise in its hands (which is admittedly one of the main reasons they bought Eidos in the first place) and of course they wanted it to get BIG.
Problem is, nobody gives a shit about TR anymore, aside from the fans, so there's very much the chance of pissing off that core fanbase aswell as not interesting the new one enough, that will see the next Naughty Dog game having yet more polish and name prestige than this one.
I'm sure they'll net some good sales, but i don't see this becoming a huge hit (though i'm usually very bad at this kind of predictions).
Then again, that never interested me in the first place, what gets me sad is that i have yet one peculiar franchise thrown into the blender, like we've seen multiple times already.
One different and interesting thing to play goes in, one copycat CoD/Uncharted wanna-be comes out.
But given the chance i'll still buy the next Naughty Dog game over their copycat attempt, so it's a lose-lose situation, really.
Oh and hey, meanwhile Naughty Dog is actually moving on, doing something that sounds genuinely interesting, from a game design perspective (Last of Us), that's how you stay n.1, really.