Its not all that bad apparently:
"WB waged an aggressive last-minute marketing effort, and the studio's president of domestic distribution Dan Fellman says it paid off.
"Two weeks ago, we were looking at an opening of $25 million to $30 million," he said. "This result is just what we've hoped for. There's nobody that doesn't like this movie, and it's Guillermo's biggest opening to date. Now, our job is to broaden the base."
Fellman said the studio will accomplish this by airing ads that tout reviews and the audience CinemaScore.
IMAX theaters -- the favored venue for fanboys -- ponied up a robust $7.3 million in Pacific Rim ticket sales. In another sign that fanboys turned out in force, more than 50 percent of the overall gross came from 3D screens, a record for the summer.
Younger moviegoers made up the biggest percentage of the audience for Pacific Rim, with 47 percent of those buying tickets under the age of 25 and 67 percent under the age of 35.
...
So far internationally, the tentpole is outpacing a slew of films that went on to gross between $300 million and $400 million overseas,
including Rise of the Planet of the Apes, Clash of the Titans and Prometheus. It's also pacing on par with World War Z, which has earned more than $200 million to date at the foreign box office.
Korea leads with $9.6 million, followed by Russia with $9.3 million. Mexico opened with $5.3 million, three times bigger than any of del Toro's previous films. On Monday, Pacific Rim is expected to surpass the lifetime gross of Pan's Labyrinth ($5.8 million).
Pacific Rim only opened in 50 percent of the foreign marketplace and still has a number of major markets in which to open, including France, Germany, China, Spain and Brazil."
SOURCE:
http://www.hollywoodreporter.com/news/box-office-report-despicable-me-585190