Sony: Vita was designed for a different world, but changes are afoot

m.i.s.

Banned
The PlayStation Vita was designed for a market where smartphones, tablets and freemium games were not the driving force.

So when the machine arrived in both £279.99 and £229.99 versions on February 22nd 2012, it unsurprisingly struggled to make an impact on the market.

And that, according to Sony’s UK MD Fergal Gara, is why big changes are on the way – such as the recently announced price cut – that will reverse the machine’s fortunes.

"To bring a console out at £200+ and have software at £30, £40, £50 was a tough ask, even if it offered full controls and a superior gameplay experience,” he told Videogamer.

"Price is part of the equation but I think the landscape it entered is vastly different to that which maybe was imagined when the design process for the device started, in particular the tablet and smartphone and freemium-type models.

"So what's happening now is, you're getting the price of the console coming down, you've got tremendous value offerings around the software – we talked about Mega Packs [last week], we talked about PlayStation Plus and what that does for PlayStation Vita, and now you've got Remote Play as well.

“So in short, I think it could well be about to come into its prime and prove its distinctive worth, whereas it maybe struggled a little bit alongside the burgeoning tablet revolution."

Source: MCV via VideoGamer

Sony: we have no idea what we're doing in respect of handhelds.

Addendum: we continue to have no idea but will continue to do what we previously did anyway.
 
They should turn Vita into an Ouya box and let you hook it up to your TV. $99 PS Vita Fixed?
 
I can't really believe that they didn't anticipate the current market. They even acknowledged the mobile phone market in their latter day PSP ads.
 
I admire the honesty, but if anything it highlights how poorly Sony understand the (handheld) market.

Why during the design process of the PSVita didn't they realise what market it was releasing into, because it was very obvious where it was going. The PSVita has only been on the market less than two years, smartphones and tablets were already hugely popular.

Didn't they learn anything from the PSPGo?
 
I bought my Vita on launch day and I'm yet to regret it. I think the Vita is a fantastic machine with tons of great games on it, anyone saying that the Vita lacks games is wrong.

And even though I love the promises of Remote Play and thousands (okay, maybe not that many) indie titles on the way, I wish Sony would support the Vita with more first party games. I love indie games, but I want the big blockbusters that was promised when the Vita vas announced.
 
To bring a console out at £200+ and have software at £30, £40, £50 was a tough ask, even if it offered full controls and a superior gameplay experience,

and they are about to bring a console out at £349 ....
 
So was it designed for a world where people buy hardware because it is shiny and not because of the software?

Had Sony supported the Vita and not relied on third parties to carry Vita alone they would not need to make this excuses now (I'm not saying Vita has no games, but Sony's support has been lacklustre, to say the least).
 
What Vita needs is games, and support, not smartphone and tablets BS.

It also needed a price-cut on both the system and the memory. It got both, but the latter is still way too expensive. That's a comparison that hurts its value proposition compared to smartphones/tablets in a big way, especially when Sony is pushing digital content so much along with phone/tablet games via Playstation Mobile.

Nothing BS about that, at least.

I admire the honesty, but if anything it highlights how poorly Sony understand the (handheld) market.

Why during the design process of the PSVita didn't they realise what market it was releasing into, because it was very obvious where it was going. Didn't they learn anything from the PSPGo?

Not to mention how Nintendo was forced to do their own big ass pricecut to regain their footing. There was plenty of evidence around that should've told them their prices were too high well in advance--especially when the company makes smartphones and tablets themselves.
 
What Vita needs is games, and support, not smartphone and tablets BS.

There's plenty of games. That's not the issue.

I sell tablets for a living and you don't know how much i sell per day for kids it's crazy. Parents come and say: my kid is always plaing on my iphone , i want a tablet so he leaves my phone alone. Free games (with micro transactions) is what the vita needs... and general people aren't aware of all the games on PSN. That's also why Nintendo revealed the 2DS, just to get that cheap tablet public...

Vita should have started with a deal with google or something and have Android on it but with those extra AAA games as a bonus.
 
Route 1:
More games is coming to PS Vita.
Indies are great, but not only indies. More high-quility flagship titles like KZ:M and Tearaway, Gravity Rush would be fantastic. More support from third party if available, especially great titles.

Route 2:
PS4's powerful sidekick
Not only remote control. Fully playable when outside, using Wi-Fi to connect to PS4 in home. Give command to PS4 when not in home. Something like that.
 
The Vita was designed for a world where 18-35s want dedicated handhelds. Sadly, this ain't that world.

I have little faith that they can do anything to meaningfully 'turn it around', but I appreciate their efforts.
 
I'm quite happy with the Vita being my dedicated Indie and Remote Play machine.
I rarely touch the "AAA" stuff that I bought from the PSN. :/
 
If you had PS+ for a while and continue to subscribe to it, the Vita has a good value proposition after the pricedrop. Prices in Germany are at 169€ for the base model right now and I just bought a Vita + 8GB + Mega Pack for 179€. I already have like 15 games for it through PS+, so that's a steal, imo.

With a few more high profile game announcements, I think the Vita could make a nice comeback.
 
The contrast between the Sony who have continually failed to turn around the fortunes of the Vita and the Sony who have been so clear and consistent with the PS4 never ceases to amaze me.
 
They should turn Vita into an Ouya box and let you hook it up to your TV. $99 PS Vita Fixed?

A Vita with HDMI output and compability with DS4 for doing remote play in TV will be cool. It will truly be a PS4 in your pocket. Imagine going (for example) to a hotel and being able to play in your room's TV every game you want. It would be amazing.

Although, I think the Vita is a fairly good deal. There are more than enoughs game to keep you entertained for a long time, PS+ is awesome and a good way to increase Vita's value, IMO that most indies fit better in a portable device, the Japanese games flow the PSP has already started (with Ateliers, Toukiden, Danganropa...) and Sony will deliver a decent first party output if people shows there is some interest in the console.
 
Because it probably is (SCE controlled by Kaz, SCE controlled by House). I still believe SCEA didn't want to launch the thing.
 
I'm inclined to disbelieve anything Sony says about the Vita. The price cut is nice but the memory card prices are still ridiculous and they just don't seem like they know what to do with the Vita aside from marketing it as a PS4 accessory.
 
Sony designed it for a world where lots of people would pay £80 for a 32gb memory card that couldn't be used for anything but vita

Basically they designed it for a world that never existed
 
I don't care what world it was designed for, I sure as hell have a thousand times more fun playing on my Vita compared to my iPhone.
 
I can't really believe that they didn't anticipate the current market. They even acknowledged the mobile phone market in their latter day PSP ads.

They did partly, which is why they came up with PS Suite, now PS Mobile.

In usual Sony fashion though, great idea, poor execution.
It looked a little better with SE's RPG and Tokyo Jungle releasing on it but it's a little too late.
 
I still believe SCEA didn't want to launch the thing.
SCEA sucks at selling handhelds. It is that simple. SCEJ and SCEE both managed to find a market for the PSP for instance, it is not surprising they'd be the ones to pull the Vita.
 
A tale of two Sony's. One is willing to adapt to change and alter things based off of the market and customer demands. The other says that adapting to changes and altering things based off of the market and customer demands means you're lost, confused, and don't know what you're doing.
 
What I've never understood is why people think the Vita can take the phone/tablet market. Everyone already has a phone, and people too young for them will be far more likely to buy a 3DS. Why would someone spend $200 + ~$20 to play games they already have on their cell phones and tablets?
 
3DS is doing pretty well. But thats because Nintendo pumps out tons of games. This year we had Animal Crossing, Fire Emblem, Mario & Luigi Dream Team, etc. Not only that but exclusives like Pokemon XY, Sonic Lost World, Super Smash Brothers, and other games are coming up.

Sony needs to bring out more games, plain and simple. And I don't mean Playstation 3 ports with long load times. I mean games designed ground up for the Vita. Tearaway and KZ are two great examples.
 
What is surprising to me is that Japan is the land of handhelds, yet Sony barely have any first party studios there creating games for the system. How do they pretend to sell it?
 
Is this based on any statements of just a hunch?

It's just based on how I've seen them support the device. I think SCE in Japan wanted a handheld because that's where the market is. I don't know what SCE in Europe is doing because PSP seems reasonably successful there. I do not SCEA probably has the most direct experience with the "handheld transformation" and I doubt they suddenly became interested in launching that device in this market.

Big studios from the other regions are supporting it, even if they are alternate teams. I'm not really sure you can say the same about SCEA.
 
I am quite happy with what Vita is now. Lots of indie stuff (Spelunky <3 ) and the occasional bigger release (Killzone etc.). I actually use it way more than 3DS.
 
Because it probably is (SCE controlled by Kaz, SCE controlled by House). I still believe SCEA didn't want to launch the thing.

Possibly. SCEE are the ones that first went after indies first with Minis and then they successfully managed to rebrand the PSP as a device for kids instead of 18-30 year olds. Whereas SCEA just sat on their asses watching while the PSP died in the US. No surprise why House got promoted and Tretton didn't.
 
I admire the honesty, but if anything it highlights how poorly Sony understand the (handheld) market.

Why during the design process of the PSVita didn't they realise what market it was releasing into, because it was very obvious where it was going. The PSVita has only been on the market less than two years, smartphones and tablets were already hugely popular.

Didn't they learn anything from the PSPGo?

Honestly I think a PSPgo 2 would be doing fair better on the market than the vita is currently. The Pspgo's problem was that it was ahead of its time an provided no incentive to people already invested in the platform to upgrade.

While a digital only console is at least another generation away, I think a digital only handheld (with a reasonable pricing structure) can take off now.
 
the comment about £20, £30, £40 software makes me think we'll see either them stop bringing 'big' games to the platform, to be replaced with cheaper indie and freemium stuff, or they'll bring mid-range stuff like tearaway - kind of Sony's own indie content if you like. So exclusive but less expensive to produce.

in terms of niche though, personally I'd be fairly happy with a remote play + indies machine.
 
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