How sad is it that even MS is now running with the upscaller being the secret sauce? I mean really. Let's take a moment to think about what that means.
These guys have been throwing so much sand on their customers eyes. Everything to prevent those pre orders from being cancelled.
It's unethical of them, that's for sure. But they're trying to sell their product, by any means necessary and, even though I don't agree with them, I can understand it. Sony would be doing the same thing if it was the other way around.
What's even worse - in my eyes - is the recent coverage of this matter by major gaming outlets. They should help the consumer to make informed choices, instead of that we get FUD. They shouldn't care which console sells more or outperforms the other. Their main focus is previews, interviews and reviews of games. They shouldn't be trying to sells us a ps4, nor they should be downplaying the (already apparent) differences.
Of course, none of that sticks in this forum, but we can all agree that the vast majority of players don't pay attention to those technical matters. They might get swayed by friends or hype. I can see them succeeding in spreading their "message" as long as most gaming sites keep their "don't matter, it's the same, super scaler is awesome, sit further away yada yada".
MS still have a 100$ difference to explain, but they're not inclined to do so, and will never do it if the gaming press doesn't put pressure on them. It's their job to be there for the consumer, but I realize that that is an idealistic dream. Most of them are nothing more than second hand PR. Gotta get them freebies and exclusive hands-on previews. That's why I refuse to consider 90% of them gaming "journalists". It's an offense to real journalism.