Even though we have rights to populate the *store* with Musicians, Artists, Movies, Actors, etc. – when it comes to us (as in Microsoft) publishing those types of things for marketing materials, it requires an extensive amount of approvals from those same Studios, Actors, Agents, Musicians, etc.
Also whenever we use game footage, the creator of the game wants to approve the footage. And finally, when something like this gets created, it needs to be used in a variety of ways that a direct feed video doesn’t work for.
Coordinating a live demo that is using approved game footage, and making sure every piece of content on-screen is approved by all the content owners is a logistical nightmare. So all of those constraints means it’s better sometimes to create your own video with already approved assets. EVERYONE does this. Every ad, every video, from every company does this for the same reasons.
Now, those same sorts of rights aren’t applied to the press. So there is a huge difference in what WE can put online vs. what the press can put online. That’s why, right now, we have a ton of press in SF seeing new live game builds and new dash builds. I’m sure you’ll be hearing back from them about how close this video is.