Right now, some YouTube channels are already publishing the first "teasers" of their respective tests of the GeForce RTX 4060, which are not a breach of the NDA. Instead, the corresponding videos and shorts are authorized by Nvidia insofar as selected influencers are already allowed to give a preview of the new graphics card under exclusive permission of the manufacturer - if they focus their reporting on the performance gain via DLSS 3 including frame generation, only compare it in selected games, and only test it with settings specified by Nvidia.
Nvidia consequently plays the content creators off against each other: Those who are allowed to report earlier can be sure of more attention and thus higher revenues. Accordingly, peer pressure is forced, because those who do not report potentially lose viewers to competing channels. For the manufacturer, this approach has several advantages. On the one hand, Nvidia can place effective advertisements via the supposedly trustworthy influencers, and on the other hand, the narrative for the independent tests, which will only be released on June 28, is already set: The first impression is the most important one.
As ComputerBase has learned from relevant sources, Nvidia wants to rely on this kind of exclusive advertising teasers more often and on a broader scale in the future.