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NeoGAFs Kent Brockman
‘America’s Army’, the Pentagon’s Video Game, Shuts Down After 20 Years
For two decades, the U.S. Army used a video game to reach new recruits. It’s finally shutting it down.
www.vice.com
America’s Army: Proving Grounds, a game used as a recruitment tool by the United States government, is shutting down its servers on March 5 after existing in various iterations for 20 years. After that date, the game will be delisted on Steam and removed from the PSN store. Offline matches and private servers will work, but the game will no longer track stats or provide online matches.
For 20 years, players have been able to download and play the Counter-Strike-esque game for free on PCs and consoles. It was a recruitment tool when no one else was using video games for recruitment, a free-to-play game well before that became common, and an attempt by the U.S. Army to reach a new generation of Americans.
“The free-to-play America’s Army PC Game represented the first large-scale use of game technology by the U.S. government as a platform for strategic communication and recruitment, and the first use of game technology in support of U.S. Army recruiting,” a forum post announcing the game’s shutdown said. “Three mainline titles and more than 20 million AA players later, the series’ original purpose continued. There have been over 30 million objectives completed, 180 million successful missions accomplished, 250 million teammates assisted, and many more in-game achievements attained in AA: pG alone.”
In 1999, after a recruiting shortfall in the U.S. Army, Col. Casey Wardynski had an idea. Kids were playing video games all the damn time. Why not meet them where they were and design a video game that reflected American military values. Developed internally by the Army, America’s Army launched three years later in 2002.
It was a wild success. After flagging throughout the 1990s, enthusiasm for the American military skyrocketed after 9/11. Wardynski’s video game hit the market at just the right time to capture that enthusiasm. It was a first person shooter similar to Counter-Strike or Rainbow Six with some additional rules that reflected military culture. Team killers, for example, were sent to the brig. Most importantly, it was free.
For a brief period, Wardynski was all over mainstream news. "It's designed to give them an inside view on the very fundamentals of being a soldier, and it's also designed to give them a sense of self-efficacy, that they can do it," Wardynski told the Washington Post in 2005. "We want them to see that they can succeed in doing this. You don't have to think what it would look like—you can see what it looks like."
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