I heard the promo for this on my way to school yesterday, but didn't actually catch the story. I suppose the hardcore folks won't be learning so much here, but it's kind of interesting to see how these bizarre trends are presented to a high-brow crowd....
http://www.npr.org/rundowns/segment.php?wfId=3188015
http://www.npr.org/rundowns/segment.php?wfId=3188015