It's pretty impressive. If you're looking for a college basketball game, I can't see why you wouldn't get it. The gameplay is excellent (ball physics, AI, control) and the legacy mode is deep. Online play is smooth, and the league/tourney support in ESPNVideogames.com is as good as online gaming gets (bungie.net included).
March Madness is also a really excellent game, but CH plays well online, is a bit better offline, and is half the price.
And, like jobber, I do notice the runs. I don't think that it's rubber-band logic .... it's just basketball. BBall (especially college) is a game of runs. This simulates that well.
And Burger King? LOL - it's ..... interesting. But if this is what it takes to have A+ sports games at $20, I don't have a problem with it.