If memory serves, the XSX is still sold at a loss. It may not be apparent, but it would seem Xbox actually is taking the financial hits. But I'd argue that's probably one of the reasons they're pairing back on the hardware right now - every sale is a loss, while their competitors have been making money on their hardware for years now. That calls into question their fundamental design philosophy, frankly, because the hardware just hasn't delivered what it should have for that kind of loss. The PS5, like the PS4, was designed to punch above its weight, while having its power easily accessible for developers, while still allowing it to come down in price - and Cerny delivered, showing once again why he earned his considerable reputation. Add in the need to get the ABK acquisition into the black as soon as possible, and Microsoft winding down this generation starts to make some kind of sense - they're just not in a position to make money with their current hardware. In the Microsoft playbook, you kill product A just before you launch product B to force the market to shift. If Xbox is marching to Microsoft's drum, and it certainly seems they are, then I'd expect their next console to be revealed this year right as they all but end the current one, to start the hype cycle for launch next year. And, honestly, I'd imagine that console will be both Bond's one big play and Phil's last stand.